oliverjames
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oliverjames posted a blog post

Best Tools for Analytics

Web analytics is a way for website owners to identify and measure the success of their website. These analytics can provide a wealth of information in relation to website metrics to chart out tactics that are working and those that need improvement. There are various analytics tools available that can help you decode of all the data gathered by web analytics to make sense of it. Here is a look at some of the best and most used tools for analytics to date.Google Analytics…See More
Jul 11
oliverjames posted a blog post

Google Tools That You Can Use For Free

Google keeps coming up with new and improved tools for your benefit. The great thing is that most of these tools are free to use. You can use them increase website performance, enabling you to use it as a marketing and advertising tool. In this article, we will take a look at some of the Google tools that you can use for free.Google Analytics…See More
Jun 27
oliverjames posted a blog post

Influencer Marketing and Social Media

Social media is a great platform for brands to display their products. Simply by having a social media presence, you allow your products to be visible to a large number of people. However, it isn’t enough. Having a profile on social media is just a start. You need to actively post on your profile in order to get noticed by the millions of people that use and post on social media platforms every day. Even if you post continuously for weeks, there is still no guarantee that your post will be…See More
Jun 12
oliverjames posted a blog post

Marketing Tactics to Use on Social Media

Social media is a great platform for businesses to market their products. However, just like any other platform, they need to direct their marketing efforts in a specific manner in order to gain success. You cannot expect your social media marketing to bring you results if you don’t plan it properly. Here are some of the marketing tactics that you can use on social media to get the desired results.Audience…See More
May 29
oliverjames posted a blog post

Essential Tools Needed in Marketing Strategies

Marketing is a necessary aspect of doing business. In this day and age when the internet has become so popular among people, digital marketing has become more important than ever. Companies are using it as one of their marquee marketing strategies to reach out to their core audience. However, internet marketing is a very broad field. Fortunately, there are various tools currently available that can help marketers to devise their marketing strategy, and ultimately, accomplish their goals. In…See More
May 21
oliverjames posted a blog post

How AdWords Elevates Your Marketing Strategy

If you are running a business in this day and age, then you should probably invest in digital marketing or your business won’t remain afloat for very long. Since people nowadays rely on Google and other search engines for finding whatever they need, your presence on the internet is of utmost importance as it can directly impact the success of your business. In order to get people to your website, you will have to market your business on search engines like Google. One of the ways to do this is…See More
May 8
oliverjames posted a blog post

How Anchor Digital Can Boost Your Web Performance Through SEO

SEO is the most successful and time tested method for driving traffic to your website. Search engines use algorithms that take into account a number of factors when ranking pages for a search query. Understanding the algorithms and knowing how to ensure that your web presence takes into account the factors that can help improve your rankings for your targeted keywords can make all the difference. Here is how Anchor Digital can use its…See More
May 3
oliverjames posted a blog post

Why SEO Plays Such a Big Part in a Company’s Success

Any company’s online marketing strategy must involve SEO if it wants to succeed. Search Engine Optimization (SEO) uses strategies that can help a website rank higher in search engine results for queries relevant to the website. Without SEO, the chances of traffic through search engines becomes minimal and therefore, you miss out on one of the most important sources of online traffic.  Here are a few reasons why you must include SEO as…See More
Apr 25
oliverjames posted a blog post

The Best Way to Develop SEO to Increase Traffic to Your Site

Getting people to visit your website is the first step to converting your online presence into a monetised asset. SEO can play a great role in this regard. SEO is all about ensuring how the different search engines view your website as an authentic source for its users to visit for their search queries. If you do SEO the right way, you will certainly increase traffic to your site, both from search engines and through referrals from other websites. Here are some of the…See More
Apr 11
oliverjames posted a blog post

Why is Content Integral to Digital Marketing?

We are currently living in the digital world. Everything around is digital nowadays. Our phones to our PCs and even our watches are all digital. So, it is only logical that businesses have had to start looking towards digital marketing approaches instead of the traditional ones for marketing their products. This has given birth to the term digital marketing. It involves advertising on digital channels like websites, blogs and social media. Despite the shift in marketing approach from print to…See More
Mar 14
oliverjames posted a blog post

What can Social Media Offer Your Business?

Social Media has been gaining momentum for a while now and has become a global juggernaut. More than three billion people are using various social media channels every day. So, there is no doubt about its popularity and network reach. It is because of this that businesses have started seeing it as a great marketing channel for promoting their products and services. However, some people still believe that social media is…See More
Mar 6
oliverjames posted a blog post

How Social Media Can Transform Your Client’s Goals

                           Social media has been evolving rapidly and with the introduction of smartphones, its reach and popularity have skyrocketed. It isn’t just a place for people to socialize with others anymore. You now have the chance to promote your business on these platforms which is why the importance of social media for businesses has been growing steadily. Companies that have realised this and put together…See More
Feb 26
oliverjames posted a blog post

How Social Media Can Transform Your Client’s Goals

Social media has been evolving rapidly and with the introduction of smartphones, its reach and popularity have skyrocketed. It isn’t just a place for people to socialize with others anymore. You now have the chance to promote your business on these platforms which is why the importance of social media for businesses has been growing steadily. Companies that have realised this and put together a social media strategy are benefiting from…See More
Feb 18
oliverjames posted a blog post

Is Facebook or Instagram better for Your Business

Social media has become pivotal for the growth of businesses . If you aren’t already on any of the social media platforms, you are missing out big time. However, with so many social media networks popping up, it is hard for businesses to decide which one they should concentrate their marketing efforts on. For instance, Facebook and Instagram are both very popular social media platforms and both provide companies the chance to advertise their brand. So, which one between the two is the best for…See More
Feb 11
oliverjames posted a blog post

Aircon Sustainability – Correlation Between Saving Energy and the Environment

Air conditioners have become a household item nowadays. In the summer season, no one can even imagine living without them. However, these air conditioners are having a major impact on our environment. They are slowly and gradually destroying the ozone layer and are contributing to our planet’s biggest problem today, global warming. The refrigerants used in our air conditioners are threatening the environment and the power they consume is resulting in carbon emissions that we are completely…See More
Dec 28, 2018
oliverjames posted a blog post

How & When to Use Your AC – Guilt Free Tips

Air conditioners are necessary for beating away the heat in the summer season. However, unchecked use of air conditioners can not only increase your energy bills but also damage the environment as well. In order to ensure that you don’t feel guilty when using your AC, you should look to regulate its use. The following are some tips that can help you in using your AC in moderation. Digital Marketing Agency…See More
Dec 13, 2018

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Oliverjames's Blog

Best Tools for Analytics

Posted on July 11, 2019 at 1:45am 0 Comments

Web analytics is a way for website owners to identify and measure the success of their website. These analytics can provide a wealth of information in relation to website metrics to chart out tactics that are working and those that need improvement. There are various analytics tools available that can help you decode of all the data gathered by web analytics to make sense of it. Here is a look at some of the best and most used tools for analytics to date.…

Continue

Google Tools That You Can Use For Free

Posted on June 27, 2019 at 1:31am 0 Comments

Google keeps coming up with new and improved tools for your benefit. The great thing is that most of these tools are free to use. You can use them increase website performance, enabling you to use it as a marketing and advertising tool. In this article, we will take a look at some of the Google tools that you can use for free.…

Continue

Influencer Marketing and Social Media

Posted on June 12, 2019 at 6:36am 0 Comments

Social media is a great platform for brands to display their products. Simply by having a social media presence, you allow your products to be visible to a large number of people. However, it isn’t enough. Having a profile on social media is just a start. You need to actively post on your profile in order to get noticed by the millions of people that use and post on social media platforms every day. Even if you post continuously for weeks, there is still no…

Continue

Marketing Tactics to Use on Social Media

Posted on May 29, 2019 at 1:45am 0 Comments

Social media is a great platform for businesses to market their products. However, just like any other platform, they need to direct their marketing efforts in a specific manner in order to gain success. You cannot expect your social media marketing to bring you results if you don’t plan it properly. Here are some of the marketing tactics that you can use on social media to get the desired results.…

Continue

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