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As a student of marketing, you must be aware that it plays a pivotal part in determining the success of a business. You need to think about which customers to target. You need to determine how you will reach out, win over new customers, and keep the existing customers happy.
Market segmentation is a small but significant part of the whole process that helps students to achieve the objectives mentioned above. So, let us delve further with pertinent examples from…Continue
Before going into the examples, check out this situation that explains how computers are changing the way humans think.
Joe Murray, a 17 year old teenager, had to read a science fiction novel ‘Death Masks’ as his summer assignment reading task. But, he faces a stark choice in his bedroom: Novel or Computer?
Had you been in his place, which one would you choose? If you know what a Computer can do, chances are that you would choose the second…Continue