Your domain name is,.

A group of investors headed by Jake Weinbaum (the man behind Disneys paid $7.5 million for the name back in 1999, aiming to make it a display B2B site. That money could have purchased a lot of promotion or branding for whatever name they might have had for 10 dollars, or a hundred, or 2 hundred grand.

Each year for 15 years The first $500K in earnings approaches amortizing the cost of that domain name. That could likewise pay for a terrific affiliate program, a truckload of banner and PPC advertising, and a nice BMW lease for Mr. Weinbaum (who probably doesn't need a BMW).

However the thing has triggered a wave of domain speculation that staggers the mind. People are buying domain names and ransoming them off to wide-eyed entrepreneurs with company plans and dreams of riches. Being a hardcore capitalist I am torn about domain speculation I am tempted to praise the individual making a buck by arriving first and grabbing up the reputations, but I am irritated at the restraint of commerce that happens while somebody works out with one of these men to get the right name.

So if I take a look at the leading 50 sites on Alexa, the majority of them should be easy to remember names, right? Incorrect. I would argue that only one,, is an easy-to-remember name that explains what the site is about.

I keep hearing that the factor these so-called generic or detailed domain names are so valuable is that some individuals simply type domain names into the address bar of their browser rather than using a search engine. If I look at the leading 50 sites on Alexa only one,, is an easy-to-remember name that explains what the website is about.

I questioned the number of individuals in fact enter their address bar (address bar?) rather of using a search engine anyhow. I didnt find the response, but Jupiter Media tells me that 64% of people looking for something use an online search engine.

That implies that 36% of people use something other than an online search engine. What makes me believe that people typing things into their address bar does not happen much is this easy factof individuals utilizing search engines last November, 43% looked for common sites like Ebay. To put it simply, rather of typing in, individuals Googled Ebay and clicked one of the outcomes. That is absolutely hysterical. And absolutely believable.

What do all these realities suggest? They indicate that as far as getting the person there the first time, everybody starts off on the very same square. If your domain can get the minority of people who just type into their address bar to your website without a search engine, its worth more than someone who cant.

Here are a few of the legendary domain name sales in the past a number of years, according to Zetetic:

$ 14,000,000-- 2006--

$ 7,500,000-- 1999--

$ 5,500,000-- 2003--

$ 5,000,000-- 2002--

$ 5,000,000-- 1999--

$ 3,500,000-- 1996--

$ 3,350,000-- 1999--

$ 3,300,000-- 1999--

$ 3,000,000-- 1999--

$ 3,000,000-- 1999--

$ 2,750,000-- 2004--

All of these with the exception of (computer system networking) should get address bar traffic, since people who type will key in the descriptive names if Im searching for sex-related things, Ill type in Where my mind gets boggled is in ROI. If youre selling something on that nets you $25, youll requirement to sell 200,000 of those George Foreman grills simply to pay for your domain name.

It likewise struck me that if you pay $12,000,000 for, the free publicity produced is most likely also worth millions.

So now everybody gets dollar check in their eyes and thinks they can make a million with their domain. Here are some examples of asking costs from Ebay:

6usiness. com (yes, thats a 6)-- $7,000,000. $3,500,000. $1,000,000.


Well, theres some great news and some bad news. You can select a pretty excellent domain name, put together some fantastic content, utilize some simple Search Engine Optimization and buy some keywords or exchange some links and you have a quite good opportunity of getting individuals to your website the first time. Because most of them are coming by means of a search engine theyre not going to notice your domain name till they get there anyhow, so your domain name indicates the exact same thing (nothing) to the bulk of people utilizing the search engine.

One last thing: if youre hoping to be close to the top in the search outcomes (the so-called organic SEO), having your keywords in the name of your site gives you a huge increase. If youre looking for affiliate blog site, we will be in the top five search results. If you believe getting near the top of the organic search results is more essential than having someone type your name directly into the address bar (and you really well could be best), then get or

Once the user comes to your site the name simply needs to be remarkable enough so they type it in to get there the next time. No matter how excellent your name is, if the material is lousy they wont come back anyway.

So should you purchase a domain? I do not understand I purchased this one. And I made respectable mention in the Domain Name News for the price I paid ($ 2500). I purchased the name due to the fact that I liked it, I liked the number of incoming links to it, and I felt comfy spending for it. Ive never paid more than a couple hundred dollars for a domain otherwise, and I have more than 200 of them. My preferred by far is, which I just bought for $25. I have a pretty great idea in mind for Blozzo too.

I would attempt to come up with my own name before I bought someone elses. Here are some tips:.

Its the name everyone associates with the Internet. Any other Top Level Domain (TLD) is simply going to puzzle people, unless it sounds better than One of my preferred $10 domains is

Leave out the dashes and useless numbers. If its a choice in between this-domain. No one remembers to put the dashes or the numbers in, unless they are an essential part of the name like or e-books.

Use the fewest letters possible to describe what you do. Its taken, of course. I might have taken, but it would have been too long.

4. If you have a domain that requires to be strengthened, get a good logo design and spray it liberally on your web site, along with some slogan that will strengthen the name in individuals minds. You would be shocked at how affordable this can be.

5. If you can save a few dollars with your own domain name or by buying a cheaper domain name, do it, and use the money to get yourself placed higher in the search engine result or Adsense positioning.


If you cant come up with a descriptive domain name, go the other method. Depending on your websites focus, select a memorable brief name that will stick in individuals minds, get a terrific logo and include the name prominently in your advertising and marketing.

Theyre smarter than you anyway, and they are going to be the one looking for the website, not you. Some of my finest ideas have come going to or from somewhere with my better half and just brainstorming.


Heres the bad news: it may take you a while to come up with the right name. Theres more great news though in the real world most domains sell for $1,000 or less.

Go to a site that sells domain names, and put in a word that describes your company. See if the name is taken (it most likely will be). Just sculpt loose the nine dollars (or less) and purchase the domain.

If you want something a little more advanced there are a number of websites that are good for assisting you create a name, like DomainsBot and Nameboy.

If you draw a blank, visit Sedo or Afternic and see whats for sale. Search for a word that describes what you think individuals will associate the name of your website with, and see what pops up. That might offer you some ideas.

These websites and more can be found in Tools section of

Domain Name Journal tracks domain sales. Going there is always fun.

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