Any company’s online marketing strategy must involve SEO if it wants to succeed. Search Engine Optimization (SEO) uses strategies that can help a website rank higher in search engine results for queries relevant to the website. Without SEO, the chances of traffic through search engines becomes minimal and therefore, you miss out on one of the most important sources of online traffic. Here are a few reasons why you must include SEO as part of your digital marketing campaign and how it can play a role in your online venture’s success.
Drives Interested Customers to Your Website
SEO helps drive relevant traffic to your website. For instance, if your company offers garage door repair in Brisbane and your website ranks among the top 10 for the search query ‘garage door broken’, whenever somebody in Brisbane would search online for solutions to broken garage doors, there is a great chance they will land on your website and then maybe opt for your services too. According to the Search Engine Journal, there are over 63,000 searches made on Google every second. The potential for targeted organic traffic to your website with high rankings for your services is therefore huge!
Improves General Website Content
A major focus with SEO is on high quality content which focuses on the queries made by your targeted audience. When the content of a website improves, it performs well not only on search engines but they also start gaining visibility on social media platforms. When people start talking about your website’s content on social media platforms, you can be rest assured that there will be a lot more visitors and a lot more exposure for your website coming your way. The high traffic volume, if handled well, can help find your company great success.
Cost-Effective Way of Finding Potential Customers
SEO is also great for businesses because the ROI on a good SEO campaign can be very high. SEO doesn’t cost as much as other digital marketing techniques like PPC and social media promotions. Your expense on SEO would be to only pay for the SEO services you would have to hire. However, it can match, and even sometimes exceed the potential traffic that can be driven to your website when compared with PPC etc. Here is an informative article on the difference between SEO and PPC.
Are you wanting to boost your business through search engines and online visibility but are incredibly riddled by all the digital jargon? If you want to understand how you can use SEO to help your company succeed online, feel free to get in touch with us at Anchor Digital. We are a digital marketing firm with years of experience in helping online businesses succeed with effective SEO strategies.