Designers are more in demand today than any other decade in the past. Consequently, the rise and progress in technology has had a significant effect on the change in the designers job role, payroll and where they fit into the industrial ecosphere.
However, that said, people usually misunderstand technology and design to be two different entities when in fact, they overlap. Design in this aspect, further divides into three main categories i.e graphic design, UI design and Website design.
How are they different? Let’s have a look.
The term graphic designer is not uncommon. Everybody from a 10th grader to a corporate knows what it means. Additionally, the internet is not short of graphic design companies either. But how is this service different from the rest? The answer lies in their day-today work schedule and tasks.
As a routine, a graphic designer is more inclined towards working on print deliverable such as:
- Business cards
Besides this, they also tend to work on digitized media that would encompass deliverable with the likes of:
- Insignia's etc.
Though it seems that graphic and web designers do not have a demarcated list of tasks to work on, industry experts differentiate the two work profiles like this – A web designer may be a graphic designer but, the latter may not always be a web designer. A graphic designer in this sense has profound knowledge of design basics such as color theory, pallets and so on to add to their list of qualifications.
User interface designer or more commonly known as UI designer are those that are much more integrated into technological software than graphic designers are. For instance, they are responsible for:
- Pairing various typefaces
- Designing interactive pages
- Setting up application menu layouts
- Designing web pages
UI designers have a strong awareness and skill on using wire frames since they have to design websites and layouts that are self-sustaining. Their ability to understand the working mechanism of a particular design on a specific website relies on their proficiency in technical codes such as:
In addition to this they too, spend a significant amount of time working on design applications such as:
- Adobe’s Photoshop
- Sketch by Mac
Web designers fall under the subset of the visual designing category. The difference is that the former is entirely focused on a website’s outlook extensively.
Visual designers have expansive knowledge about myriad design tactics, software and are privy to innumerable design projects that vary in their requirements. Web designers on the other hand, do not have to be so well versed and are comparatively limited in their scope of work.
Second, web designers primarily work on:
- Website logos
- Website icons
- Website banners
- Landing pages
- Website Layouts
And much more.
The nature of their work requires them to work in tandem with website developers as well. Any inadequacies in this relationship will clearly reflect in the projects they that might have worked on together.
Choosing the right one for you
If there is anything more important than being aware of various designer profiles, it is figuring out which out of the aforementioned ones is best suited to your business. To streamline this further you will have to answer certain questions:
- Would I need a designer to help me with the website exclusively?
- Would I need an in-house design expert/team to oversee the entire process?
- What aspect of the design process would I need assistance with?
- Would I be able to afford all three or just one?
Irrespective of these being examples, they do give a brief insight into the line of thought that goes into hiring a designer.
For instance, if I were interested in the technical aspects of design, I would be hiring a UI designer. Likewise, if I were to focus on print advertising and marketing design, I would be hiring a graphic designer.
Now that you have a fair idea on each one of the three designers, it is suffice to say that there will be no room for confusion in this subject matter. However, if you do have further queries, do reach out to us for exclusive design assistance and consultations. Hire a virtual assistant for your IT and Web design Services