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By the end of the 90's, celebrities and those in the fashion world took notice of the ugg slippers men sale. A cultural shift occurred as well - people were embracing, and feeling empowered, by living a more casual lifestyle and UGG became one of the symbols of this lifestyle. By 2000, a love that began on the beaches had become an icon of casual style. 

It was at this time that the love for ugg boots sale online grew in the east, over the Rockies and in Chicago. In 2000, UGG Sheepskin boots were first featured on Oprah's Favorite Things® and Oprah emphatically declared that she ""LOOOOOVES her UGG boots."" From that point on, the world began to notice.

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