Smartphone maker company OPPO is all set to launch its new range of series, which will be a combination of affordable price range and latest tech phones. Buyers are soon going to get enthralled by OPPO’s latest smartphone series which is already a great success in the brand’s home country. Now it is heard that the company may be planning to venture into market with a possible launch of new series of phones in market. The phones under the new series will have the much in-demand in-screen sensor of finger print. The handsets will be priced at under Rs. 20,000.
OPPO has always been a favorite among buyers for bringing out products with high-end technology and latest tech, keeping the cost factor in mind.
OPPO has improved user experiences over the years. This ranges from smarter charging solutions to improvised cameras. These innovations aim to take smartphone technology to next level in the market and across the globe. However, OPPO’s offline and online presence has helped it quite immensely, making it even more popular among the buyers.
With the rise of smartphone sales in the market backed by the larger growth of virtual shopping mode among the buyers, OPPO is looking at leveraging the online channel, however, the company says that its main focus remains on the offline channels. OPPO has always been a pioneer in the offline segment since the past five years and also has a substantial online presence on all huge virtual shopping sites.
OPPO, which has always seen a large amount of sale from the offline market is looking to cash in on the trends of online sale in order to further maintain its position in the market. As both online and offline sale, smaller towns continue to fuel the demand for smartphones. OPPO is also looking at entering into this market with its focus on multi channel distribution strategy.
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As per the latest trends, for mobile phone companies to reach the market, the online space has become a much powerful medium to establish a direct line of communication with the customers and OPPO is looking at using this latest trend to its advantage with the new launch.
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