One thing is clear--social media is currently redefining the way the art world does business. In the last year, over 80 percent of Generation Y artwork art was bought by buyers online, with almost half of online buyers revealed Gotham Magazine.
How exactly is media weaving its way? From making sales more easy to sidestepping galleries networking sites are making a big statement.
You can now:
1. Go Straight to Your Audience
"Never before has an artist had the power to get into a conversation directly with their audience," cheers artist Stuart Semple in Gotham Magazine. This power comes in the kind of Facebook and Instagram, and we do not think it'll be changing anytime soon.
Curbing means of communication media allows you and your followers speak what you're currently making and about who you are. Someone can ask about a piece, and in an instant, it is sold. And, with one fateful"follow," the eyes that are honored at the industry can consider your job on a daily basis.
Take this example from VICE: Emerging artists bp laval and Genieve Figgis posted their artwork Instagram when Richard Prince went on to help them establish their careers, land exhibitions, and more and took note.
Still not convinced? 1 second artist Dan Lam was teaching at a community college, and the next minute she sent Miley Cyrus a piece and being featured at Art Basel. Read more about her Instagram success story here.
2. Get Validated With no Gallery
Guess what? The networking boom means artists have to rely solely on the art world elite and galleries to confirm their achievement. The masses after your networking accounts are enough.
. .today Art And Social Media by Virtosu Art Gallery artists utilize Instagram as their own digital art gallery, enjoying both seller and curator while their lovers become collectors and critics..." In other words, whilst gallery representation is still prestigious, it is no longer necessary to experience this middleman.
3. Dodge Gallery Commissions
By using social networking posts sidestepping galleries and dealers means that you don't lose any money on galleries taking commissions. Instead, you can use your Art Archive Public Profile Page as your gallery or Instagram and collect the entire amount.
4. Avoid the Eliteness
Gone are the days when artists were needed to hobnob with collectors and critics before being able to sell a piece, and make their way into shows. Satisfied with this facet of this changing the playing area is artist Brad Phillips. What's more, he believes when reaching a huge audience artists can be themselves on this platform.
While you still need to get out and talk to buyers, you can do so knowing it is only 1 component of art world, not its entirety.
Finally, when it comes to financing their dream art projects -- all thanks to 23, artists need to fret. With Twitter audiences and Facebook at the ready, an artist can share a link to her or his Kickstarter page and immediately receive donations from strangers and fans alike.
Social networking allows you to spread the word and gives fundraising a whole new meaning.
You might have guessed it that there could be some drawbacks. Alongside all the positives, with this new social media landscape you...
6. Have Less Control
For instance, many artists have concerns about the privacy of their pictures, and for good reason. A screenshot of your work could be passed around so many times your name (and charge for your work) gets lost in the shuffle.
But do not let this deter you from all the benefits the social networking world has to offer! Add a watermark to your photos with a free design website like Canva or text-adding apps like Rapid, if that is a concern of yours.
Another problem? If it's not done well buyers could get turned off by your social media presence. We suggest that showcasing your personality and professionalism, while following these tips to make sure your online art brand isn't being damaged by you.
Now we can't imagine a world.
The worst thing is deny that it is happening and hold on before. Remember: it may be for the better, although the art world is changing! Social media can help your art business, giving you access to easier and audiences sales. Adopt this new marketing tool, and experience the wonders it can do for your career.