seo (872)

WILL VOICE SEARCH AFFECT SEO PRACTICES?

Voice Search 

With constant evolving technology, the impetus of mobile SEO and voice searches have led Google to put more stress on a few changes. These are directly connected to getting ‘direct answers’ to the searched queries. And that is why Fresno marketing agents and SEO specialists Fresno need to update their skills and analysis to modulate voice searches into the SEO and marketing practices. In recent years, SEO has changed dramatically and with new changes in Google algorithms, it has become more aligned for mobile SEO practices.

It has been seen that voice searches are favored by more people as it is easy and cuts across all ages. Voice searches will surpass mobile and that is why SEO professionals need to satiate the text and voice queries and Google has highlighted the importance of “direct answers” as voice inputs will be higher from mobile phones and tablets. Most of the direct answers results are better termed as rich answers as they provide answers to the user’s specific questions.

As per current statistics, voice searches have increased over the last 5 years and most of the teens and adults use it often to get immediate results. Additionally, it allows you to do other things on your mobile devices while the Google voice searches are done.

With lower error rates over the past few years, better voice recognition technology has enabled faster search results and that is another reason that people have started moving over to it. It is more about bots understanding voice and compiling results based on it. The interpretation is better with more applicable understanding of the meaning and that has led to proper responses on the phrases.

Currently responsive websites only allow text searches but in the future voice enabled searches will become a standard part of asking questions. Though video blogs or vlogs are trending but it is a one-sided non-communicative tool though Google and other search engines are looking at video content as part of the SEO campaigns. However, it will take on more than the usual to optimize your website for search engines using voice as with time, SEO search terms will change. As search engines look to answer queries, keyword stuffing will lead businesses nowhere.

The increasing popularity of Siri in Apple products, Cortana and Google Now, it is impossible to avoid looking at the future. With smarter and more advanced programming, search engines with complex algorithms have moved on to the next level and businesses will need to follow suit. However, there is a lot that needs to be done on quirks of speech and accents so that the bots are better adapted to understanding the spoken words. Currently location based voice searches, apps and other contextual searches are comparatively easy. Constant advancements and changes, voice SEO is the need of tomorrow.

Contact Cloud1 marketing  For :- 

Fresno SEO Agency

 

Original source: https://seocompanyfresno.blogspot.com/

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IMPORTANCE OF SEO IN DIGITAL MARKETING

 

 

 

September 15, 2020

IMPORTANCE OF SEO IN DIGITAL MARKETING

 

Digital Marketing 

 

With most businesses having their own websites or eCommerce portals online, there has been a tremendous increase in the requirement of digital marketing. Gone are the days of door-to-door sales, flyers, and Yellow pages. With over 13 billion searches every month, it is true that people are searching for the products or services that you are offering. And to find that audience, you need to be on the first couple of pages on most of the search engines which can only be done with pay per click advertising, using social media channels and ensuring that your website brings in quality traffic for the business and brand. 

Need for SEO

And that is why having a proper and professional search engine optimized advertising campaign is essential. However, the fact is that SEO is a buzzword for internet marketing but you need to have the right professionals that actually understand the nuances of SEO to implement and execute the strategies, to have the results you need. Getting higher SERPs for your website is imperative if you intend staying a notch above the rest of the competition. Complex algorithms are used by Google, Bing and other search engines to rank the websites based on specific keywords. Thus optimizing the content on your website can help take the first step towards better ranking.

Is SEO relevant?

Most people search for a term and check the first few links of businesses and find what they need. This is because those websites were optimized for the keywords. Thus, if your business website is one of those, you get a steady flow of serious clients or customers. And if you are not on the first few pages, then it is time to implement better SEO strategy or hire a company that specializes in it. As these are complex algorithms that drive the bots across the internet searching for relevant links, you need to be aware of what this entails. Some of the common features that have to be incorporated on each page of your website include Meta tags, keyword density, inbound and outbound links and quality content. Inbound links are your website links at other websites that are related to your industry. Thus, when people search for a particular term and click on the link, it takes them to your website. 

From hashtags in Fresno social marketing to keywords and links in website content, all of it has a role to play to bring about higher visibility for your business and brand. One of the reasons that you need to hire SEO professionals in Fresno is that they understand how to get your business website rank better. Thus, the importance of SEO cannot diminish as long as you vie with your local and global competitors for selling your products and services, building your brand or connecting directly with consumers.

Contact SEO Marketing In Fresno CA for more Details

 

 

Original source: https://seocompanyfresno.blogspot.com/

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WAYS TO MAINTAIN SEO RANKING

 

 

Maintain SEO Ranking

Ways to Maintain SEO Ranking

Now that your business has finally attained the page rank that you needed, chances are high that with constant changes in Google algorithms, you will need to maintain the traffic and the SEO ranking. But the question is – how will you do that?

Every business needs a consistent source of traffic to bolster sales and is the basic foundation of all online businesses. When there is less traffic, sales plummet and that is something that no business. As per popular belief, when you rank for certain keywords, you win over the search engine bots. However, SEO has a constantly evolving rules and that is why you need to stay updated with the multifaceted tenets to stay a notch above the rest of local competitors. To ensure that you can maintain the SEO ranking for your business website, here are some essential tips to follow:

Update with new content: As per the leading search engine algorithms, it ranks you as per the quality and freshness of content. That is why keeping the content on the site current is essential. However content is not limited to text only but embedding videos, audio, and podcasts can help to give you a better edge over others in the industry with antiquated methods of SEO. Add images to blogs and website pages and complete the SEO for each page so that the metatags are in place. It is essential to optimize the website pages so that the bounce rates are reduced.

Enhance the website speed: With millions of blogs and ne websites being created, it is important that your business website loads quickly and seamlessly on mobile devices as most of the people use smartphones and tablets to browse online. Top search engines advice website administrators and webmasters to ensure that website pages load within half a second on responsive websites. If the website is slow, you are going to lose customers as they wait for just a few seconds and then hop over to another searched link.

Improve link building: It is better to focus on the quality than the quantity of the backlinks. It is not necessary to have excessive backlinks for a specific keyword as search engines are able to detect unreasonably paced links to a particular page. And then they spam it. That is why it is important that you have inbound links that cover all pages on your website. This will enhance the website authority from the perspective of search engine bots.

Importance of internal/outbound links: The significance of internal links within the website and those that link to other websites in the niche is equally important. Thus, ensure that links emanating from your website to other websites have informative and quality content.

To learn more about Our SEO Services please visit

Fresno CA SEO Company

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WHAT ARE THE BEST SEO TOOLS?

 

 

best-SEO-Tools-1200x547.jpg

What are the Best SEO tools?

 Irrespective of whether you are utilizing SEO for your own company in Fresno or on a website for the client, you need to use SEO tools. To fit all budgets and requirements, some are paid tools while there are plenty of those that are free. However, the features and quality differ. You might be confused about using the right SEO tool for your business and see the effectiveness of the digital marketing strategies that you might be using. That is why we have compiled a list of the top SEO tools for effective usage. Now you will not need to waste resources and time to give each one a try for your own SEO requirements.

Moz: It is a great portal for SEO with a large and experienced community of experts and resources. With plenty of tools, you are able to view all of the information that you need about the implemented SEO strategy. It has an extremely informative on tracking ranks, keyword research and link analytics. It allows you to track websites, Search Engine ranks to target.

HubSpot: This is powerful software for inbound marketing platform which helps businesses and companies target the audience, convert leads and close sales. As compared to other tools in the market, the SEO aspect is basic but if marketing is your agenda, it is a great tool for lead generation and marketing businesses.

SEMrush: One of the best software tools used for keyword research, SEMrush has a huge collection of SEO tools while it has a range of informative dashboards for the website analysis. From rank tracking and backlink research SEMrush is actively developed. It is better priced as compared to other SaaS-model tools, with unlimited sites and keywords.

Raven tools: An extremely good tool, Raven is one of the best software for experts on SEO. As per the features, you are allowed to show Google Webmaster Tools, Google Analytics, and Google AdWords while it integrates as per the third-party SEO tools.

Ahrefs: It is one of the best SEO tools for finding the best links while the go-to functionality so the backlink search is great. With better UX, it offers deep link analysis and management aspects and is quite similar to SEO SpyGlass.

Majestic: This is also a very good tool to analyze and find backlinks to websites. With a price lower than Ahrefs, it has a huge index of pages and URLs. However, the main focus is on finding links and analyzing them but does not determine the quality and relevance.

Based on your budget and requirement, it is imperative to look at all aspects of the SEO strategy, before you buy the software. Browse online and see the available options.

Contact Fresno Cloud1marketing  For :- 

Fresno SEO Agency

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IMPORTANT TIPS FOR HIRING AN SEO FRESNO COMPANY

 

 

SEO Fresno Company

If you’ve recently been considering hiring an The Best SEO Fresno company and have been searching the internet, then you are probably feeling some frustration since there are so many to choose from.  Even if you did a geographic search, you probably have tens of thousands of results to filter through. But before you get started, there are some misconceptions about SEO companies that you need to be aware of.

  • First and foremost, just because a particular firm is ranked #1 in the search results pages or has a great looking website, it doesn’t mean that you should choose them – it is always best to compare at least half a dozen companies before making your decision.
  • Second, bigger is not always better – some of the better Fresno SEO firms out there only have a handful of employees, but they do a great job.
  • Finally, not every SEO company is reputable – it’s unfortunate, but you do have to be careful when selecting an SEO Fresno company. Granted, only about 5% of the companies out there are not trustworthy. But you still need to be careful when choosing one.

Taking all of this into consideration, we have made a list of tips for hiring the right SEO company for your business. Consider the following:

Determine what your specific needs are – whether you need content marketing, link building or removal, PPC management, reputation management, retargeting, an SEO audit, or one of dozens of other Fresno SEO services that a company offers, you have to determine which ones you need.

No two SEO firms are alike – as we mentioned above, a #1 ranking in the search results pages or a beautiful website does not ensure that a company can do the best job for you. The object is to compare at least 5 or 6 companies so you receive the best value and get the highest return on your investment.

Find out how experienced each company is – granted, the length of time that an SEO Fresno company has been in business is important but how much experience the staff members have is even more important.

Ask to see their portfolio – you should probably ask for references as well in order to see the type of work they have done in the past. Additionally, you want see what they have done for other companies in your industry niche.

Don’t make price the determining factor – chances are, the SEO firms you interview with won’t be able to give you a quote at first without evaluating your current needs and examining your website.

In addition to the above, there are certain warning signs that will tell you which companies you should avoid. These include:

  • avoiding your questions or not giving you what you feel are truthful answers
  • finding contradictions about the company or their name when you do a Google search
  • guaranteeing that you will land on the first search engine ranking page
  • having too narrow of a focus on rankings
  • making unbelievable or untrustworthy claims
  • not providing more than the basic services
  • poor customer service practices and a lack of proper follow-through
  • using bad SEO practices or “black hat” practices

These warning signs may not be visible with some companies while with others they may be blatant. The key is to do your research and investigate each company as thoroughly as you can. Additionally, once you have researched each company over the internet, you want to discuss matters with a representative either in person or over the phone. Hiring an SEO Fresno CA company may involve a sizeable investment initially. However, finding the right company ensures that you will experience a great return on that investment in the long run.

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THE IMPORTANCE OF SEM AND SEO IN WEBSITE DESIGN

THE IMPORTANCE OF SEM AND SEO IN WEBSITE DESIGN FRESNO

 

 

SEM SEO

 

SEM and SEO in Website Design

Most internet marketers and online business owners are familiar with (search engine marketing) SEM and Fresno SEO (search engine optimization). While SEO involves certain practices and tactics that will enable your website to rank higher in the SERP’s (search engine results pages), SEM includes SEO, paid listings, and other services related to the search engines. Although these two concepts are similar in nature, they are very different. Additionally, many individuals make the common mistake of using them interchangeably.

How are SEM and SEO different?

Regardless of the above, they both play an important role in generating traffic for your website. However, it is also important to understand how the two differ. The first thing you want to be aware of is that SEM incorporates SEO as a sub-strategy so in essence, it is a much broader practice. While SEO increases a website’s ranking in the search results, SEM uses the major search engines to advertise your business and website to internet users. So SEM generates more qualified and targeted traffic.

Furthermore, search engine marketing and search engine optimization do not compete with one another. Granted, SEO is viewed as a subset of different SEM practices and strategies. However, if you want to build a stronger online presence and increase your visibility, your website needs to visible in both advertised and natural or organic links. Basically, your website design needs to incorporate both advertising and marketing practices in order to be more visible to internet users.

Increased Visibility with SEM

SEM involves strategies that drive traffic to a website from the major search engines (Bing, Google, Yahoo!, etc.). It encompasses a number of advertising formats such as cost-per-click (CPC), pay-per-click (PPC), and traditional advertisements that are placed on the SERP’s. There is also “paid inclusion” or the process of paying for a higher ranking in the results pages.

SEO – the more Cost-Friendly Option

Without a doubt, SEO is the most cost-effective form of internet marketing that you can use to promote your website and the products or services you offer. SEO involves deliberately using certain elements such as HTML tags, keywords and keyword phrases, Metadata, and other tactics that are content-related in nature. Your website gains a higher position in the search results pages by virtue of the authority gained from using these SEO tactics.

Organic or Paid Search – Which One should You Choose?

Many online business owners today get frustrated trying to decide between using SEM and SEO when designing or upgrading their website. What they don’t realize is that it isn’t a matter of deciding whether SEM is better than SEO or vice versa. It’s a matter of striking a balance between the two and using them both. The first thing you need to consider is your budget. CPC and PPC campaigns can get expensive, so if you don’t have the finances to support either of these, you’ll want to use SEO instead. Conversely, if you have some flexibility in your budget, then paid search marketing is worth investing in.

It goes without saying that your SEO efforts can easily be downgraded or down-ranked because of the changes and improvements that are constantly being made in the search engine’s algorithms. Fortunately, SEM is immune to these changes and can be used in its original format for the life of an ad campaign. Additionally, there are a few “behind-the-scenes” marketing tactics that you can employ to ensure seeing a return on your SEM investments such as research and testing. Overall, the choice between integrating SEM or SEO with your website design in fresno is going to be a matter of personal preference.

For SEO services in Fresno Contact Us!

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PPC OR SEO WHICH ONE IS RIGHT FOR YOUR BUSINESS?

 

 

PPC or SEO ?

Pay-per-click or PPC or SEO (Search Engine Optimization) have similar goals namely to increase relevant website traffic and convert it into leads or sales. PPC or SEO accomplish these goals in different ways. Each one has its advantages and disadvantages which need to be considered when you are trying to determine which one marketing method is right for your business.

PPC vs. SEO – the Pros and Cons

The following is a comparison of the pros and cons of pay-per-click advertising that you need to consider before deciding on this option

PPC Pros

  • Allows the targeting of keywords and keyword phrases that your website is not built around
  • Can be implemented quickly and is the fastest way to attract website traffic
  • Effectiveness of keywords and offers can be tested easily
  • Guarantees search engine positioning
  • No changes are necessary in order to increase website traffic

PPC Cons

  • If you decrease your PPC budget, your sales and traffic will also decrease
  • More expensive than SEO (the best keywords have the highest cost per click
  • Properly maintaining and managing a PPC campaign can be very labor intensive
  • Some internet users will not click on paid ads

Now let’s consider the pros and cons of search engine optimization in order to make an accurate comparison of these two marketing forms:

SEO Pros

  • In the long run, Fresno CA SEO is more cost-effective than PPC
  • SEO endeavors benefit your rankings, no matter which search engine you use
  • Since you don’t pay for SEO rankings your position in the SERP’s will be more credible
  • The more SEO that is done on your website, the more you site will benefit

SEO Cons

  • The amount of targeted keywords are limited by the size of a website
  • Results take longer to occur while the benefits are measured months
  • SEO work involves making significant website changes
  • Your ranking is not guaranteed because of the constant changing and updating of the search engine algorithms (anyone can affect the rank you achieve)

Knowing whether PPC or SEO is Right for Your Website

It’s important to compare PPC and SEO in order to determine which marketing venue is right for your website. The following will help in your comparison:

PPC is right for Your Website if . . .

  • you are targeting extremely competitive keywords or keyword phrases and it might take years for you to achieve a good ranking
  • you built your website in an unfriendly search engine platform don’t have the financial means to rebuild it
  • you want to test the effectiveness of your keywords and landing page
  • you want to turn a specific promotion on and off at certain times
  • your advertising budget is large enough to maximize every traffic channel
  • your website is generating very little SEO traffic or is newly launched and you want immediate visitor traffic

SEO is right for Your Website if . . .

  • You can afford to wait up to 90 days for results
  • You don’t want to build immediate results; you want results to continue into the future for years to come
  • You want to add content on a regular basis, expand your website, and improve its usability
  • You want to pay the lowest price and maximize your visitor traffic at the same time

 Consider the Best of both Worlds

If there is one thing you want to remember, it’s the fact that PPC and SEO are not mutually exclusive. In fact, combining the two of them is not only possible, but the advantages of doing that will also help to mitigate their disadvantages. Just be sure to have both campaigns designed and developed by the same company or individual.

Contact Cloud1 marketing  For :- 

SEO in Fresno CA

Pay Per Clinic in Fresno CA

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UNDERSTANDING THE DIFFERENCES BETWEEN SEM/SEO

UNDERSTANDING THE DIFFERENCES BETWEEN SEM/SEO

 SEM/SEO

SEM/SEO: The Differences

Whenever there is a discussion between internet marketers and online entrepreneurs regarding the different marketing strategies that are currently being used, you will oftentimes hear the terms SEM and SEO. These important marketing strategies are better known as search engine marketing and search engine optimization respectfully. However, for many internet businesses, they are the secret weapon that helps these different companies expand and grow while achieving success in the long run.

Definition of Terms

Most online business owners are knowledgeable of these two marketing practices, but if you are not familiar with these terms, they are defined as follows:

Search engine marketing – sometimes referred to as paid search marketing, SEM is a type of internet marketing that is utilized in the promotion of website businesses. This practice helps to increase the visibility of these businesses in the SERP’s (search engine results pages) through advertising and optimization.

Search engine optimization – also known as a natural or unpaid search option, SEO is a process that positively impacts a web page or website’s visibility in the SERP’s.

SEM focuses on investing advertising dollars in relevant keywords so you appear higher in the search engine rankings whereas SEO focuses on natural or organic searches and ranking higher in the SERP’s for the business-related keywords that have been selected.

How do SEM and SEO Differ?

Aside from the definitive differences listed above in the prior section, there are a number of other differences that you need to be aware of before incorporating either or both practices into your overall internet marketing strategy. The following is a breakdown of the way in which these internet marketing practices differ and what each is comprised of:

SEO is a “white hat” marketing practice – it is typically comprised of a set of ethical and legitimate practices that web content producers and webmasters adhere to in order to achieve better search engine rankings. These practices include:

  • building links in order to improve their popularity
  • creating and publishing informative and interesting content
  • improving site navigability in order to provide visitor traffic with a better user experience
  • using keyword analysis and research to find relevant search terms
  • utilizing social media platforms such as Facebook, Google+, LinkedIn, and Twitter

The goal of SEO is to achieve the highest ranking possible in the SERP’s of the major search engines such as Bing, Google, Yahoo!, etc.

SEM is a much broader practice than SEO – it includes the use of paid searches unlike SEO which utilizes natural or organic searching. SEM describes certain acts related to the researching and submitting of a website as well as its positioning. It includes paid listings, SEO, and other search engine functions and services that help to increase a website’s exposure and drive more traffic to it. Additionally, SEM utilizes PPC (pay-per-click) ads in order to develop a successful internet marketing campaign.

5 Tips for Mastering SEM/SEO Fresno CA

The following is a list of 5 helpful tips that will help you master SEM and SEO when you are first starting out:

  • Create high-quality, relevant content and employ local optimization in order to target your geographic area
  • Determine what sets your business apart from your competitors
  • Make use of Google’s many marketing tools
  • Set up a profile of your business on Google+
  • Use Google Adwords and PPC advertising

Your desired results are the goal so keep that is mind whenever you are incorporating SEM and SEO in your marketing campaign strategy. Both practices attract website traffic, but they use different methods for accomplishing that. You can always use SEM or SEO as separate marketing practices. However, it is recommended that there are greater benefits when using both strategies.

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Now that the pandemic is here to stay for a while, brands across the industries are going online to sustain the crisis. Fashion brands are no exception. Amidst the major brands rushing to attract online consumers, digital marketing for fashion brands has now become the determining factor in their success.

Digital marketing strategy can make or break the marketing efforts of every business. Instead of considering investing in digital marketing as a surplus costs, the brands need to realize its importance and treat digital marketing as vital for their business success.

Especially post COVID-19, digital marketing has become more obligatory (kind of) for business growth than ever.

Read More – Digital Marketing Trends Post COVID-19

 

The Benefits Of Digital Marketing For Fashion Brands

There are multiple benefits of digital marketing but I will point out 3 major ones.

1. Affordable

As against traditional marketing, digital marketing for fashion brands is quite an economical option to go for. Especially post the pandemic, when times are tough for businesses, opting for the affordable way of marketing is a smart decision for your business.

2. Customizable

In Google Ads or Facebook ads, you can target and customize your reach as per your wish. For eg. if your product is female-oriented, you can target the ad’s reach to females only. On the other hand, if you are running an ad campaign on a local FM radio station for your fashion brand, then your ads may reach all segments of the audience irrespective of your targeting which is simply a waste of marketing budget & efforts.

3. Measurable

Unlike traditional marketing efforts, digital marketing for fashion brands is highly measurable. One can analyze every marketing task from ROI, reach, engagement point of view. Draw conclusions from it and device future digital marketing strategy accordingly. There are many digital marketing tools that hold the power to present data in a magically detailed manner.

Now that I have shed some light on why digital marketing for fashion brands is important, I would like to present the digital marketing strategy for fashion brand owners, especially smaller ones, to implement successful digital marketing for their brands.

Initially, smaller brands can begin internet marketing on their own if they have budget constraints. Once they are able to gain traction, they can outsource the same to professionals.

Therefore, following are the channels to get sales from, by implementing digital marketing for fashion brands.

1. Google Ads (PPC Ads)

Initially run Google Search Ads to target users searching for products similar to yours. Thereafter, you could additionally run Google Display Ads.

Please note that Google ads like any other PPC (Pay Per Click) ads, charge you only when someone clicks on the ad. Therefore, you do not have to pay a penny when someone just views the ads and does not click it.

It is preferred to hire a PPC professional to manage Google Ads. Instead of treating it as the cost, I would suggest considering the professional’s fee as an investment in your business growth.

EXPERT ADVICE: Never begin with Google Display Ads as they are costlier than Google Search Ads.

If you do not have a budget to hire such a professional, you could start with Google Smart Campaign. These ads are perfect for those who don’t have basic knowledge of Google Standard Ads and do not wish to invest in hiring a professional.

But personally I would suggest the businesses to go for a PPC professional as Google Smart Campaign ads are costlier & less efficient than standard ads.

2. Facebook Ads

Facebook is the largest social media on the planet. So naturally, it is also one of the best platforms to promote your business and reach potential customers.

Like Google Ads, Facebook ads are PPC ads i.e. you pay for every click.

Facebook ads of Carousel type are best for fashion based products. It showcases multiple products in the carousel form which increases the chances of sales. If optimized correctly, Facebook ads have been comparatively cheaper than Google ads.

Initially run an ad campaign to improve website traffic. Followed by setting up another campaign to bring in actual sales.

3. On-Page SEO

Generally, fashion brands sell their products either on their own eCommerce website or on the established marketplaces like Amazon / Flipkart.

Here SEO plays a very important role in digital marketing for fashion brands to attract organic sales from the website and/or the marketplaces.

For those who are unaware of what is On-page SEO, it basically includes few changes (optimization) in your website or Amazon/Flipkart store to improve your organic website/store traffic & thus, sales eventually.

Therefore implementing On-Page SEO for your eCommerce website helps in strengthening your digital marketing efforts for your fashion products.

Read here: Best Practices for SEO of eCommerce websites

And for Shopify owners, I have published one detailed article on How to perform On-Page Shopify SEO. Please check it out too.

SEO is an on-going process and gives slow but steady sales in the long run as against the PPC.

4. Influencer Marketing

Social media influencers are basically individuals with a significant number of followers sharing one common interest. Thus, you may target a few influencers who create content around fashion.

It begins with identifying the right influencer for your product, asking him to advertise your products in return he receives the sponsorship.

For small fashion brands, influencer marketing is one of the affordable marketing techniques available out there.

Additionally, influencer marketing as part of digital marketing for fashion brands helps in improving your social media presence.

Instagram is one of the best social media platforms for fashion brands. Pinterest is another platform that one can work on.

To summarize, you need to approach influencers according to your budget and execute effective influencer marketing for digital marketing for fashion brands.

5. Social Media Contests / Offers

Organizing social media contests is one of the effective ways of growing your social media assets organically & essential segment of digital marketing for fashion brands.

The contests could be in the form of quiz, competitions, fun games, offers, engaging tasks, etc.

Read more: 5 proven ways to boost SEO using social media

The following are a few ideas you can follow –

  • Ask followers to post a selfie with your product, tag your page & stand a chance to win gifts.
  • Publish a post asking people to complete a sentence (relevant to your product) using the mobile keyboard’s predictive text.
  • Ask followers to tag their 5 friends to remind them that they owe a gift. Winners get a free gift from your brand.

In a nutshell, there are many creative ways to come up with an interesting contest on social media for digital marketing for fashion brands.

Summary

Digital marketing is a must to achieve online growth for fashion brands. Especially post the pandemic as people are spending time on the internet more than ever.

When it comes to digital marketing, the sky is the limit. But small fashion brands are recommended to begin with baby steps. Don’t hesitate to invest your time & money into digital marketing as it surely going to give ROI if rightly done.

Try every possible channel of digital marketing for fashion brands. Observe which is performing better and based on their performance, strategize your further marketing efforts accordingly.

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A Short Guide to Repositioning Your Company

Positioning is how your audience perceives your company in comparison to your competitors. Often this perception is referred to as a ”place” existing in a consumer’s mind. But the modern-day positioning ideologies extend this ”place” to your target audience’s heart as well, asserting that positioning should propel people.

Powerful positioning is competitively distinct and credible, therefore sustainable and believable for the brand, stimulating growth in crucial areas of the business. You need not confuse it with a tagline. A positioning statement is meant to navigate business decisions and incorporate its purpose.

However, markets are dynamic, continuously changing with new competitors, developing with consumer needs, innovations in technology, government laws, and economic circumstances, among other elements such as a worldwide pandemic. This is why it is critical for companies to reconsider their positioning right after the market shifts or they are risking being left behind.

In the face of such a gigantic market shift, a lot of companies have been reanalyzing their position and how they can adapt and withstand. As a business owner, you must see the changing conditions as growth opportunities. Whether you are looking at slumping sales or profit margin due to new competition or low growth, being open to change will not only allow your business to endure but also to flourish.

Steps to Take for Repositioning

The process of repositioning is quite similar to when you initially established your positioning. It involved identifying your target audience, examining their problems, and then outlining how your products or services can resolve their pain points better than your competitors and explaining why consumers should believe that.

However, it is vital to ask your audience to find out this information instead of presuming on their behalf. By communicating with your consumers, you might find out some changes in their lives or perceptions or maybe even a newly arrived competitor.

Next, you need to review your positioning map (also known as perception map), which evaluates the market and portrays how you compare to your competitors in terms of benefits. This will let you find some gaps in the map that represent an opportunity for a unique position called ”white space” in the market.

Contrary to the time when you first established your positioning, repositioning should consider your starting point because you are not starting from scratch, and your customers already have developed a perception about your company. The more you move away from what your business is known for, the more time, effort, and resources will be required. Moreover, moving farther away from your initial position increases the risks you carry. For instance, shifting too far from the initial point might make you lose your credibility because consumers might not completely trust your new positioning.

Generating brand confusion is another risk in repositioning where customers don’t know what you are representing because the new messages mix with the old ones. Apart from this, you might have baggage with high-value consumers who are emotionally linked with your former brand positioning and might leave with any alteration. Despite that, you are making this repositioning decision because of a substantial market opportunity that overshadows these losses or stakes and preventing your brand from becoming outdated in this hastily changing world.

Sometimes, repositioning may involve rebranding. For example, when you are striving to appeal to a new customer base or when your brand has become obsolete and needs to be brought up to date to appear as more relevant. Now this will involve building a new brand identity that could comprise a logo or a visual language that appeals and speaks to your target audience.

However, your brand identity is not the only touchpoint that needs reconsidering during positioning. From customer service to sales, every channel and function should be in line to be consistent and create a united perception.

Conclusion

Repositioning is an excellent way of transforming a situation into an advantage instead of becoming a casualty. Just like positioning, repositioning depends on how well you know your target audience, comprehend their needs, and find unique ways of enhancing their lives. This will help you in communicating your true value against your competition to your customers and make your brand more relevant. This will help in establishing a strong brand position for the future and improve your sales and growth overall.

Let us know how brand repositioning works out for your company in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketingSEOSMOPPC, and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : A Short Guide to Repositioning Your CompanyTireless IT Services

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The Ultimate Guide to Disavowing Links

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Backlinks are undoubtedly one of the most important ranking factors, and this contributes to the typical feeling of uncertainty that encompasses the management of backlinks. Skip the discussion over the morality of obtaining backlinks. What about getting rid of them? Should SEO professionals bother about disavowing links?

Contrary to some topics, Google has been quite open about their views on disavowing backlinks and its place in your SEO toolkit.

Google prescribes to use link disavowal in one case — to address penalties charged against your website. If you receive an ”unnatural links” message in your Webmaster Tools from Google, it means the search engine is penalizing you whether or not you are consciously complicit.

Being a webmaster involves addressing Google penalties as soon as they show up, and this should not be a problem if you stick to white hat . However, knowing how to maintain a clean backlink profile is crucial to your long-term SEO strategy. Let’s understand what makes up a good backlink profile.

An enormous majority of organic backlinks are good backlinks, which represent the kind of Internet that Google is aspiring for — the one where good content is freely and frequently cited. Although most of them won’t make much difference to your website instantly, they are gradually building your reputation as an authentic and credible source.

On the other hand, bad backlinks are almost always inorganic, but there might be exceptions sometimes. Purchasing links altogether from shady SEO websites and using a Private Backlink Network (PBN) for intentional backlinking schemes are the two biggest offenders of Google guidelines.

However, it is also possible to acquire links organically from those spammy websites that just have lists of products and links with no actual content. Probably this link was not placed by a human and is not profiting your site in any way, so these are safe to discard as well.

Bad backlinks are also the content of a primarily unethical strategy known as Negative SEO Attack. By now, even a person with the slightest knowledge of SEO must be knowing that buying hundreds or thousands of backlinks will result in a penalty on your web property.

But sometimes people attack their competitors by buying all those backlinks and targeting them at their rival website, ensuring a penalty on their domain. Now the one and the only alternative for a Negative SEO Attack victim is to disavow all these links pointing to their site.

Well, if it is not clear already, disavowing links is not something you do impulsively. It is a rather serious action that can impact your search rankings significantly for good or for worse.

For that reason, Google regards it as a last resort option. This is why it is stashed away under Webmaster tools>Advanced, and you actually have to click through three warning screens before you finally upload the disavowal file.

In a nutshell, you should only disavow a link or links that you are sure is bringing your site down. Also, remember that a backlink from a low traffic or domain authority website is not a bad backlink at all. Although it might not be contributing much to your site individually, Google takes every backlink into account, which acts as a vote of confidence in your website.

Link disavow is a request for Google to neglect those links pointing to your website. If you successfully disavow the links, they will not be counted for or against you while determining your search engine rankings.

: Google isn’t indebted to honor your link disavowal request. They explicitly state that submitting the disavowal file is a mere ”suggestion.” Although they do mention it as a tool to resolve bad linking techniques or to undo the work of a poor SEO professional, therefore you can expect Google to honor your link disavowal request instead of being penal.

Probably yes. It is possible to delete a previously uploaded link disavowal file. But it is unclear whether Google keeps a copy of the list or put back the links and their impact on your site rankings immediately. This is why manipulating search rankings by experimenting with link disavowal is not a good idea.

Everyone using Google Analytics to track their website has access to Google Search Console too. It stores information about the linking structure of your website.

Perform a link audit from the Link Report Page of Search Console. Click on the ”Export External Links” button present on the top-right of your screen and select ”More Sample Links.” Export the file in your preferable type.

Once you decide which backlinks you want to disavow, you will have to list them in a .txt file to submit to the Google Disavow Tool. You need to follow a specific but very simple format :

  • Each entry should be on a different line.
  • Each entry should start with 
  • The filename is not essential.

Following these rules your entry will look something like this:

domain:spamwebsite.com

domain:pbnsites.com

domain:disavowlinks.com

Blacklisting the whole domain will save you from the boredom of listing each URL individually. Although there are some instances when you would want to disavow a specific link from a website while allowing other backlinks from the same domain.

Go to the Google Disavow Tool and click through all the warning pop-ups until you reach the dialogue box that lets you browse your folders and select a file to upload. Choose the file you created and click ”open” to upload. Within a day or two, Google will stop considering the listed links while determining your site ranking in the search results.

With this, we would like to wrap up our blog. This was all that you needed to know about Link Disavowal. We hope this information is helpful to you. Let us know how it works out for your site rankings in the comments below.

 is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for . E Global Soft Solutions is a ,and  company that comes with massive experiences. We specialize in digital marketing,  and development, graphic design, and a lot more.

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When it comes to developing a solid marketing strategy, most beginners have nothing except the expert advice they find online in  blogs to start with. No doubt, this will last you a long way, but at the end of the day, you are borrowing experiences from somebody else’s business instead of building your own. This is the reason why big firms spend so much on analytics and data.

Because with someone else’s analytics, you can only go this far, but at some point, you need to start collecting and interpreting data yourself. Without doing this, you cannot expect to understand your vast customer base. In this blog, we will be discussing how to create a customer journey map and all the information and tools that you will need for that.

How to Create Your Customer Journey Map?

A customer journey map (CJM) shows the path of a customer from making their decision to purchase or take any other action to actually doing it successfully.

You can easily create a CJM for most processes that involve customer decisions and then use it for multiple purposes. Like a comprehensive map of going from the initial funnel stage to making a purchase can be utilized to improve conversions.

Well, for now, we will focus on making a simple CJM that covers a customer’s journey from showing interest in your product to purchasing it. This will help you in enhancing your overall marketing strategy.

Let’s dive into the details.

  1. Defining user personas

Before you track the customer’s path, you need to know who is making that journey, and for this, you must know at least these four sets of data about your consumers:

  • Demographics (age, gender, location, etc.)
  • What solutions does your product provide them?
  • What do your customers value from the product?
  • Where do they get information from?

These points will help you know your customers and their journey better. Here are the tools that will help you in acquiring this information.

  • Google Analytics
  • Sign-up forms
  • Facebook Analytics
  • Email surveys
  • Pop-up surveys

You can easily get users to give you their basic demographic information via sign-up forms. You can ask them to provide a bit more than just their email address while they are registering on your site or grabbing a freebie. With this, you will already have a decent customer database. If you deal on a B2B platform, then gathering employment information can be extremely valuable for you.

Similarly, you can utilize the other tools mentioned above to gain information about your customers. Although these are just some basic tools, you can always switch to a more advanced analytical tool if you want.

2. Identifying touchpoints

Once you know who your customers are, it’s time to start tracking their path towards making a purchase. You will have to trace the touchpoints the customers have with your company as they move through every stage of the sales funnel.

Asking your leads how they ended up on your site might not be an excellent idea as, before the purchase, many touchpoints will be forgotten.

You can do it more efficiently by using these tools:

  • Google Analytics
  • Sign-up forms
  • Lead scoring software

Let’s begin by looking at the off-website touchpoints. Typically, social media, blog posts in Google SERPs, ads, and other online portals drive a customer to your site. You can use Google Analytics to find out where the traffic is coming from.

The other trick is to learn to use Google Analytics’ ”Reverse Goal Path,” which lets you choose a goal from your campaign and see the actions a customer performed on the website before converting. This will show you most of the on-website customer journey.

3. Drawing the map

By now, you know who your customers are and what actions they perform on your website before making a purchase. So now, all you need to do is draw the customer journey map.

You can create it in whichever way you like, just ensure that it will always be useful for future use. You can choose your own tool, whether it is a piece of paper or Photoshop or any other tool you are comfortable in using.

Begin by specifying the user persona for which you are drawing the map. Since different user personas can have different journeys, you might need to draw multiple maps.

How to Improve Your Marketing Strategy With Customer Journey Map?

Once you finish drawing your customer journey map, it’s time to understand how you can utilize it to improve your marketing strategy.

  1. Search for insights

Your CJM is not complete without the insights or potential opportunities for development. Get your team in place and brainstorm opportunities for improvement that you can interpret from the customer journey map.

There is no particular way to do it. It all depends on what your map shows. For example, if you observe that a specific touchpoint has a poor conversion rate in comparison to the rest, you must work on it. Conduct more research and find out why it isn’t performing well and how you can improve it.

2. Improve messaging

A customer’s motivating factor in making a purchase plays a huge role in deciding which company they are going to stick with. So if you discover what your audience is looking for is not what you are advertising, it is a crystal clear sign that you need to improve it.

3. Focus on tangential interests

If you are performing content marketing, then your findings from the ”Affinity Categories” can be useful for you. Some people can find out your products while reading a blog related to it. Lookup the data on affinity categories, and you will be able to add several new topics to your content marketing stockpile.

4. Focus on high-converting channels

Customer journey mapping lets you figure out which marketing channels work best for you. See which channels are the most widespread in the first half of the customer journey and find the reason behind it. Now you can either try to fix the channels that are not bringing enough customers, or you can double down on the ones that are already bringing you the best ROI.

5. Boost on-website conversion

You will get some great analytics on the on-website actions of your customers through CJM. This will help you see what your leads do on your website before converting, which allows you to improve the entire process.

This is not just about improving the touchpoints you have; you can also modify your on-site conversion strategy and put in new touchpoints.

Creating a customer journey map helps you know so much about your consumers and their journey on your website. It opens many doors to improve the user experience, which will ultimately boost your conversions. Let us know how this works out for your website in the comments below.

 is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketing, and web development company that comes with massive experiences. We specialize in digital marketing,  and development, graphic design, and a lot more.

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Launching your new product in the market can either be the start of a beautiful journey or a complete disaster. It is a crucial moment that requires your full attention and care.

Over the past few years, the word ”growth hacking” has become quite a buzzword referring to the non-traditional  strategies to assure rapid growth. Such techniques are utilized by many startups to ensure a quick penetration in the market, but growth hacking can be just as beneficial to businesses of any size and experience.

In this blog, we will be sharing ten effective marketing strategies based on growth hacking to help your new product reach new heights of success.

10 Marketing Strategies to Launch Your New Product

  1. Arrange a pre-launch giveaway

You need to create a feeling of excitement and expectations for its release starting weeks or even months in advance so that your product takes off promptly.

This can be done effectively through pre-launch giveaways and contests. It is pretty simple — the participants help you in spreading the word, and you give your product away to an exclusive group of lucky winners. You can choose from various options such as photography contests, giveaways, prizes for the most creative ideas, etc.

Whichever option you choose, try to find techniques that will help in making it as viral as possible. For example, you can make users share their participation on their social media, follow your page, or tag five friends. Keep your messages creative to ensure that it does not come across as spammy to people. You can offer bonus points for bringing in other friends.

2. Improve your organic visibility

In simple words, get your  in place. A well-positioned website on search engines will provide you with a customer base to communicate your new products. This makes things a lot easier than having to start from scratch.

To make your SEO work, you must give valuable information to your audience. For that, you need to focus on optimizing these three areas primarily:

  • Keywords — Instead of thinking about what you would call or how you would define your product, think about how a new user would search for it.
  • Meta descriptions — People see meta descriptions as a summary of your site on search engines; therefore, it must be short, crisp, and appealing. But beware as sometimes Google neglects this description and shows the first few lines of text on your page instead. Ensure that these lines are up to the mark too.
  • First paragraphs — Your goal should be to ensure that your visitors know about your product in the least possible amount of reading time.

3. Generate shareable content

One of the most reliable digital marketing strategies is generating content consistently, especially for the medium or long run.

Spend time in making high-quality blogs about your business or relevant topics that your audience will be interested in reading. The goal should be to make the readers share your content themselves, which will, in turn, drive traffic to your website regularly.

4. Consider Remarketing

A smart marketing strategy understands that it is about guiding the visitors through the marketing funnel instead of just impacting them blindly.

Customers are in different stages of the buying process, and they might not be ready to buy from you the first time they come across your company. But this doesn’t mean you have to abandon them. Try to get them to give you their contact information and make sure to nourish your relationship with them.

However, do not forget about other things during the process. Be in close communication with your other more dedicated leads via newsletters, emails, etc. And of course, inform them about your new product launch.

5. Build a recommendation system

Till date, word-of-mouth continues to be the most effective method of spreading the word about a product. Naturally, customers talk to their friends and family about the products they use and recommend. But giving them a little push can turn the tables for you.

You can offer them incentives or rewards for their recommendations. Well, who doesn’t like a little bonus? All you have to do is give them discount coupons or free shipping in exchange for recommending their friends to you.

6. Optimize your website speed

A simple trick that can do wonders for your business. Make sure that your website performs within the blink of an eye.

What can be more annoying than a site that takes forever to load? A quick and smooth running website boosts user experience and brand perception.

There are multiple ways of improving your website’s loading time, so be sure to discuss this with an expert. But till then, here is a quick fix. Make sure that the images on your website are of just enough quality to be viewed clearly across all screen sizes but not so heavy that it slows down the loading speed.

7. Build relationships with bloggers and influencers

Influencers are the new trendsetters of digital marketing strategies. Being an expert in a particular area or niche, they tend to have a loyal customer base waiting and willing to follow their recommendations. You can make the most out of this to spread the word about your new product out in the market.

The most common way to get bloggers and influencers talking about your product is by organizing events and sending out free product samples. However, it is essential to keep this in mind that you cannot just buy their recommendation or opinion as they need to be loyal to their audience and give their honest viewpoint. Also, to avoid any fiasco, you can invest some time in analyzing which blogger or influencer will be most interested in your product.

8. Take care of your customer service

Over the past couple of years, customers have become used to getting responses from companies 24/7, so ensure that you are available to help them online.

Moreover, you need to be careful while appointing staff for customer service. As they’ll be representing your brand, communicating with your audience regularly, they must be patient and empathetic with excellent problem-solving skills. This will help you in offering your consumers the kind of experience they deserve.

9. Prepare the FAQs before launching your new product

When you release a new product in the market, people typically have a lot of questions regarding how the product works and how it can benefit them. The more creative your product is, more explanation you will have to provide. So we would advise you to prepare ahead of time by making a comprehensive and easy to find “FAQ or Frequently Asked Questions” section. It would be best if you encourage visitors to browse it before approaching you with their questions.

10. Consider email marketing

Although email as a digital marketing strategy might sound a bit old-school, it is still as effective as ever. Therefore you should make the most out of it.

Creating an email marketing strategy starts with making a customer database. The more information you have about each of them, the more personalized your strategy will be. You can consider their age, gender, location, and previously bought products or the ones they have shown interest in.

This information can be used to make a personalized emailing strategy where the receivers will feel that it has been written especially for them. Marketing automation can help you in managing all this information efficiently.

These were the ten most effective marketing strategies to make your product launch a success. However, one thing that most companies misunderstand is that social networks don’t sell. But that time is long gone now. A lot of brands have been making huge profits through social media platforms. These strategies mentioned above have worked wonders for other companies. Let us know how it works out for your product launch in the comments below.

 is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketing, seo and  company that comes with massive experiences. We specialize in digital marketing,  and development, graphic design, and a lot more.

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The majority of the people say that they have been influenced to purchase a product after watching a video online. Around 52% of the purchasing decisions can be traced back to Facebook. People spend most of their time online; this is where you are going to find them.

As a small business, you need to be there to reach them, create brand awareness, generate more leads, and increase sales. This is why digital advertising is necessary.

In this blog, we will be discussing everything about digital advertising — what it is, why it is effective, how it can be useful to your business, etc. Let’s dive into the details.

What Is Digital Advertising?

It is the process of publishing promotional content on the internet via online platforms like social media, search engines, websites, and other sources that can be digitally accessed. Since customers are spending most of their time browsing the internet, digital advertising is the best way to put your business in front of your target audience.

What Makes It Unique?

The power of Digital Advertising to leverage the popularity of authentic websites and platforms such as Facebook, Instagram, YouTube, Google Search, etc. makes it unique. These platforms sell ad space on their website to deliver services to their customers. When you put your ads on a platform, you are actually supporting the platform that your audience loves. Let’s have a look at some statistics that will help you understand the importance of digital advertising better.

  • More than 3.5 billion searches are made on Google every single day.
  • More than 90% of users choose businesses that they find on the first SERP.
  • Around 35% of the total searches are for products.
  • More than half of the users visit the actual store within a day of doing a local search.
  • The Digital Ads revenue exceeded the $100 billion record for the first time in 2018.

Reach the right people with the right message with Digital Ads

Digital Advertising helps businesses to reach the right people with the right message at the right time. However, you might have the idea that you are doing it already through newspapers, flyers, banners, etc. But today, digital ads are raising the bar in the marketing industry.

Digital Ads lets you see measurable results

How do digital ads work?

Digital ads work by utilizing internet-based advertising tools for researching, analyzing, tracking, and improving online campaigns. Digital advertising is not just about putting quick ads online; instead, when done effectively, it seamlessly incorporates into your target audience ’s user experience on that particular site, navigates them to your own website and business. This is all done in a very natural and unobtrusive way.

You can personalize your digital ads to maximize its relevance, which, in turn, will maximize your conversions. Since it is digital, you can track every step or action that your audience takes on your ad. This allows you to earn an ROI that otherwise wouldn’t be possible.

Digital Advertising Is Not One Thing

Digital advertising isn’t just one thing. It varies across different platforms and ways in which you do it. This multiplicity lets you choose which digital ads work best for your brand and target audience. Some platforms and methods will be better for you than others.

Conducting brief research about your industry, audience, and competition will help you in deciding what is best for you. Also, being on the right platform using the right strategies will cut expenses. Likewise, using the wrong platform with the wrong strategy will leave you with poor ROI, feeling like neither your digital ads nor your strategy works.

There are multiple types of digital ads, and all of them have their own pros and cons. Therefore make sure you study them carefully before making a decision.

Why Is Digital Advertising So Successful?

To understand the importance of digital advertising and why you should utilize it too, we must know why it is so successful today.

  1. Affordable and Scalable

You must have heard how digital advertising costs are skyrocketing. But when you go in-depth and see the ROI a business can get even on small campaigns, you will realize the reality.

Digital Marketing is affordable. You can run your ads with just $5 per day on Facebook. As you start growing, you can expand your budget. Analyze, test, and simplify to maximize your ROI.

Digital Advertising is easy to scale up and down according to your conversion rates, and the number of consumers you can deal with at a time. If you start feeling a bit overwhelmed with the excellent performance of your ads, you can take a break by postponing them until you are ready to resume again.

However, working with a digital marketing agency, you can focus on running your business while they take care of your ads.

2. Specific and Targeted

You can reach exactly the target customers you want to reach by utilizing the data obtained by your company or social media platforms. This means you can run ten different types of ads targeting ten different audiences, and each customer will see the advertisements that appear most relevant to them. The more your relevance, the more your revenue will be.

3. Easy to use

You might be wondering how difficult is digital advertising or if you need technical skills for that. But the truth is, the most common types of digital ads are relatively easy to set up. Moreover, most of the programs walk you through the process.

However, mastering the art of digital advertising to maximize your ROI can be a little complex. This is when working with a professional digital marketing company helps you get the best output.

Digital Marketing Is Small Business’ Best Friend

Considering all the benefits of digital advertising listed above, it is safe to say that it makes more sense for small businesses since you don’t require a substantial corporate marketing budget to leverage it.

And using the right strategies can help you either be side-by-side or beat out the big businesses. In a nutshell, digital marketing is the supreme way of leveling the playing field for small businesses. You can compete against established brands or franchises without spending a fortune.

Digital Marketing Works Fast

Unlike other marketing techniques that take a long time, such as SEO and content marketing, digital advertising can reap huge and fast benefits.

You start running ads and see five times or even ten times more traffic that day. Depending on your business and industry, you might even begin to see bookings or sales within a couple of minutes.

Complete the orders; customers give reviews, more visitors see those reviews and want to buy from you. Your business just takes off, and this is something that digital marketing can do and has done for many.

WHAT ARE THE TYPES OF DIGITAL MARKETING?

Now let’s have a look at the various types of digital marketing. As we had discussed earlier, you must go through each one of them thoroughly to identify which form is the best for you and your company.

Primarily there are six forms of digital advertising:

  • Pay-per-click (PPC) ads
  • CPM
  • Search Marketing
  • Social Media
  • Email Marketing
  • Display Remarketing

Each of these ads can help you achieve various marketing goals, such as improve brand awareness, generate more leads, drive more customers, boost sales, and get more conversions.

With this, we would like to wrap up. By the time you reach this part, a lot of concepts must have been cleared for you regarding digital advertising, and it’s importance. Let us know how digital ads work out for your business in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketing, seosmoppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : Digital Advertising: What Is It and Why Do We Need It?E Global Soft Solutions

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SEO Services

Search engine optimization (SEO) is the process of helping your customers connect with your business online.

A modern SEO services, backed by the best digital practices, to increase your traffic & rankings for vetted keywords and long-tail phrases that drive business to your site. 

 

 6924612294?profile=RESIZE_710x

 

What makes our SEO Services work?

Great content = better rankings and better user experience SEO Services There are hundreds of ranking factors that search engines take into account when choosing where to place web pages in the search results. But at the top level, the three core SEO (search engine optimization) practices fall under: content generation, links, and technical optimizations.

When it comes to gaining top rankings in search engine results, content is king. Search engines are driven by complex algorithms that reward user-friendly, quality websites with high rankings.

This means to be successful online, websites need to contain current, useful information including regular updates, blog posts and links to and from other high authority sources.

Getting the wrong links to your website can be detrimental to results. Building a fantastic network of links will be a key part of ranking top for any target search phrases.

There are also technical elements of a website that need to be right. Our technical team will look under the hood at the code that Google sees.

Comprehensive monthly reports keep you in the know SEO Reports Optimizing a website for search engines takes time, however, we believe in being accountable to our customers throughout the entire SEO process.

We provide every one of our clients with detailed monthly reports including traffic analysis, keyword rankings and even what device visitors to your site have used.

Your monthly report from your account manager, allows you to view the most popular pages people visit and the route they take while using the website. The search phrases they used to discover your website and where they are based are also information we can provide.

Look no further than our results for proof of our award-winning seo company Here at SEO Works, we don’t make empty promises- we deliver results. To date, we have helped our UK customers achieve over 1000 number 1 rankings and over 10,000 top 3 Google search term rankings. We’ve won 14 industry awards and have been finalists at a further 10 – proof of our success.

 

Read More information : 

https://www.inventive9.com

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Search Engine Optimization involves some very complex concepts, relies on the 200+ ranking factors of Google, and needs you to put in constant efforts. This is why the SEO world is not exactly a piece of cake.

Of course, this might make SEO sound not very tempting and which also explains why the majority of the organizations have no idea about the steps they should take to increase their ranking positions in the search results. Due to this complexity, most companies end up more likely than not giving up on SEO, which is a significant part of digital marketing today.

If you are also one of them, this blog will make you reconsider. There are three main pillars of SEO, which shape its foundation. Now all the SEO tasks fall under these pillars, and if you put in some time to comprehend them, you will realize that optimizing your digital presence does not have to be necessarily tricky.

Pillar #1 Link Building, Referring Domains, and Digital PR

Link Building refers to the process of earning hyperlinks from external websites to your site. Domains from where you are getting your backlinks are called referring domains. Digital PR is a strategy aimed at boosting the online visibility of a brand by developing and nurturing relationships with journalists and online content creators.

All these three elements of SEO have become crucial. As a business owner, it is essential to put in as much effort as required to acquire high-quality links from authentic and relevant sites along with referring domains and backlinks to your own site.

When it comes to the type of links you should seek, take note of the ”high-quality,” ”authentic,” and ”relevant” words used above. This is because Google can penalize what seems like an unusual or spammy link building. You must keep this in mind as it might harm your site ranking or sometimes even get it banned.

Overall enhancing your link building, referring domains and digital PR can be easily done by

  • demonstrating value and striving to become a thought leader in your industry,
  • creating content that people in your industry find link-worthy and useful in this way, you will be ”earning” links.

Both of these tactics will help you in building people’s trust in you and your work, which will ultimately increase the chances of getting your content linked on their websites.

Pillar #2 Content Development and Content Marketing

Today content has become such a massive part of the online marketplace that one whole pillar is dedicated to it.

The main goal of your content should be building authority or topical authority, by showcasing your expertise in your content and sharing them with your audience, proving that you are not just here for the sake of money. Instead, you are aware of what you are talking about, and you are enthusiastic about it.

Although content development and content marketing are not all about quality. Here quantity is also equally important. Having lots of content on your website related to your niche or the keyword you are trying to rank for, will present you as an expert in front of Google. Now, this can do wonders for your site ranking.

Concluding, you should publish well-written and relevant content regularly. Additionally, ensure that you have a blog section within your website only. You should create a content calendar with topics you are going to cover every week or month. Moreover, you can hire a digital marketing agency or a freelancer to help you keep up with this calendar in case you don’t have enough time to do it by yourself.

Pillar #3 Technical SEO

The third pillar is technical SEO, which depends on the ability of Google to crawl and comprehend your site. This element of SEO involves some basic tasks that you must have heard about or maybe handled yourself when making your website like optimizing the title tags and meta descriptions using the right keywords.

However, technical SEO is not just about this. It includes other factors like website structure, internal linking, and adequate rendering and indexability. In a nutshell, technical SEO involves all the aspects that will ensure that your site has everything required to rank well on Google.

This is even more crucial for large websites that have hundreds or thousands of web pages (such as e-commerce sites) because you need to ensure that Google crawls all of them. If you own a large website, you need to put in extra effort for technical SEO.

Understanding these three pillars is vital as all your SEO campaigns, challenges, and tasks will fall under one of them. Whether you want to earn more links, referring domains and backlinks, or you want to build your brand reputation or boost your technical SEO efforts, having an in-depth knowledge of the foundation will ultimately make the whole process smooth.

This was all about the 3 pillars of SEO to successfully optimize your digital presence. Let us know your views about these in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketingSEOSMOPPC, and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : The 3 Pillars Of SEO To Successfully Optimize Your Digital PresenceTireless IT Services

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When it comes to Image SEO, the first thing that pops up in our mind is optimizing the alt texts, but it goes far beyond that. Image Optimization is one of the most neglected aspects of SEO, but it does not have to remain like that.

The problem is no one talks about it in detail, but we must remember that image search has the potential to drive massive traffic to your website. In this guide, we will discuss the ways to optimize your images to rank higher on image search results.

Importance Of Images

Images play a significant role in giving context to your content. Using appropriate images can help the readers understand and engage better with your content and also break large text blocks.

As Google is moving towards visual search, we are increasingly noticing images occupy prime positions in the SERPs, often above the typical organic results.

However, one thing that you must not forget is to choose the images carefully. All of us have become kind of used to seeing the same stock images on every other website. To stand out from the competition, use bespoke, unique, and original images to make your content valuable and communicate your story better.

The importance of image search can’t and shouldn’t be ignored. You must make it a part of your SEO strategy, the sooner you do it, the better your results will be.

What is Image SEO?

Image SEO or image optimization is all about enhancing your website’s images. It is done for two main purposes:

  • To increase your ranking on Google image search results,
  • To enhance the overall optimization and visibility of a web page.

Image SEO involves different tasks such as naming files correctly, adding and optimizing alt texts, reducing image sizes, etc. to help Google understand your website’s images better.

Although one of the most asked questions regarding image SEO is whether these tasks are still needed to be done considering Google’s advancement in using AI and machine learning to recognize images. The answer remains, “YES!”

Even though Google’s image recognition abilities have significantly improved, it still cannot read all image types. Moreover, SEO is not just about helping the search engine understand what the image shows. Poorly optimized images are one of the primary reasons behind slow web pages and making improvements can have a considerable impact on your site’s loading speed and PageSpeed score.

Therefore image SEO should not stop at optimizing alt texts; of course, it is one of the main parts of the process, but it is only “one of the main parts.”

What are Alt Tags and Alt Texts?

You must have heard about optimizing alt texts, alt tags, alt descriptions, and sometimes, alt attributes from SEO professionals. All these words are used interchangeably to refer to the same thing.

Alt tags are nothing but text description or an alternative for an image that indicates what the image shows for search engines or people using screen readers to access a webpage. However, the original purpose of these alt texts was to make the images accessible to the visually impaired audiences.

Alt texts help boost your site’s SEO performance by adding relevant signals and allowing search engines to comprehend the content of an image better and help it rank higher.

How To Optimize Alt Text?

Writing descriptive alt texts shouldn’t have to be hard necessarily. More likely than not, writing good alt descriptions is all about using your common sense to explain what the image depicts simply.

However, we can break down this process into three best-practice rules that you should follow when optimizing the alt text of your images.

  1. Be Descriptive and Specific

Alt texts should always be able to describe the content of an image in brief. Be as specific as you can while specifying the image. This will help it in ranking better in the image search and give context to your content.

2. Be Relevant

Alt tags are a place to describe what an image displays instead of spamming exact-match keywords.

Alt texts need to be precisely relevant. Try to write them in a manner that relates to its page topic, especially when the image is more generic.

3. Be Unique

Most people make the mistake of using the main keyword of the page as the alt text for all the images on it.

Always write unique alt texts for every image describing its specific content instead of repeating them.

How Images Affect PageSpeed Scores?

If you have used Google PageSpeed Insights tool before, you must have seen image optimization quoted as one of the primary methods of improving your website’s PageSpeed score.

Large images are the main culprits here since they take more time to download, ultimately slowing down your site’s loading speed.

7 Advanced Image Optimization Tips

Image SEO goes way beyond than just adding and optimizing alt texts.

There are several ways how you can improve your website’s performance and help it rank higher in the search results. Let’s have a look at these 7 advanced tips for image optimization.

  1. Name the images properly

One of the best practices is to use descriptive names for your images.

You must have noticed while exporting pictures from phones or cameras; they are assigned generic names. Don’t upload the images with their default filename. Give it a name that describes what the image shows. Also, separate the words using dashes instead of underscores.

Make it a habit when publishing images. Go ahead and update the filenames of the previously published images. It might take some time, but it is worthwhile.

2. Resize images according to the display dimensions

Another common issue is that the image file is much bigger in pixels than the image display dimensions on your website.

For example, the iPhone X’s back camera generates an image of 4032px x 3024px, and the maximum width that this image will display on your website is 600px.

Now the difference in these file sizes is vast. Using various images that are bigger than their display size will result in increased page file size.

Therefore you must resize images to their maximum display dimensions before uploading.

3. Reduce the image file size

One of the best ways of reducing the image file size is by resizing them to their maximum display dimensions. However, that isn’t the only way.

There are plenty of online tools available that will help you to compress your images and reduce their file size.

4. Make an image sitemap

If you genuinely and seriously want Google to discover all the images on your website and make them rank better in image search results, you should make an image sitemap that contains the URLs of all your images.

This improves the chances of your image ranking higher in search results. Also, making a sitemap that search engines can use makes more sense.

5. Host images on a CDN

A CDN (Content Delivery Network) caches the images from your website across various servers in multiple locations across the globe. This means that your images can be served to a visitor from the closest location.

You can easily set up a CDN using one of the tools available online.

6. Implement lazy loading

Images are no doubt the asset on a page with the biggest file size, and therefore the reason behind slowed down website speed.

But we can’t eliminate the images because they offer a truly valuable user experience. However, we can utilize lazy loading to hold off the browser from loading an image unless it is required.

It means the user first lands on the page quickly, and then the assets load up. This is not just for images; you can also utilize it for JavaScript.

For example, if a reader doesn’t scroll down to the second half of the page, those assets won’t be loaded. This will bring apparent performance improvement.

7. Leverage browser caching

Google PageSpeed Insights often recommends to leverage browser caching.

Browser caching is when a user’s browser stocks files, which means the next time they visit the page, the assets will load up faster.

When a user visits a page, the images are first downloaded and then showed. Without browser caching, this whole process will have to be repeated. But with browser caching, the browser will already have these files in store so the page will load much faster.

This can be very impactful for websites where people often revisit the same pages.

So this was all about the advanced image and alt text optimization to drive more organic traffic to your site. Let us know how these strategies work out for your website in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketing, seosmoppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : The Ultimate Guide To Advanced Image & Alt Text Optimization To Drive More TrafficE Global Soft Solutions

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Expanding your business in the international market can bring massive rewards that will change everything about your brand forever. But if miscalculations are made in the initial market assessment stage, it can also cause irreversible damage.

From business development manager to marketing head, everyone must assess the business potential of a future market by understanding the demand for the product and what competitors are offering in the target region.

This market assessment must be done before you make the final decision to expand into a new region or country. A part of risk will always be involved, but the rewards can be extremely profitable if you conduct thorough research on your opportunities. In this blog, we will discuss the step-by-step process of a successful new market assessment.

Key Steps To Successful New Market Assessment

From local competition to cultural hindrances to customer behaviors, every aspect needs to be considered in a proper step by step manner for market assessment.

However, before you dive into searching for a potential market, you must understand where your business stands in your current market. You need to find out if your product or service is satisfying strong customer demand in your domestic market and how are you going to learn from it to get in a different market with different consumer behaviors.

If you do not see any growth in your domestic market, expanding into a new country might not be the ideal choice, as this might be an indication that your offering is not aligning with your customers’ requirements.

Invest your time in understanding your consumers, polishing your products, and honing your marketing message in your current region before expanding to a new one.

Let’s discuss the key steps to the new market assessment.

#1 Select a country for evaluation

Performing market evaluation will protect you against expanding into a new territory where you are not yet active just for the sake of it.

It is critical to conduct a market opportunity assessment for all countries one by one. But then a question arises on how to select one country for your international expansion? Well, this is the point when a well-calculated, thorough, and strategic market research comes into play.

#2 Examine your in-house data for consumer behavior and funnel activity

You need to begin by examining your internal data to understand your company’s current position in the market.

  • Is there a rise in leads from a specific market even though you haven’t invested much there?
  • Are you seeing a short sales cycle or high win rates in some regions?
  • Do you see a higher average purchase price in a given market?

You can have your sales or business development team help you in gaining these insights. You can also use some online tools for the same.

You can see where the traffic is originating, what happens to them after arriving, and to what extent they are converting because the majority of platforms track traffic distribution by location.

Plenty of traffic coming from a particular country supplemented by enticing engagement and many conversions might be an indication that the country is an excellent option for your expansion.

#3 Research the top markets of your competitors

Researching the markets where your competitors are performing well can be beneficial information. There are plenty of tools available in the market that you can utilize to find out the locations where your competitors have built a notable presence. These insights will help you uncover some great opportunities for your business in the international market.

#4 Get a full view of competition in a new market

After spending so much time in researching your competitors individually, you would want to understand the entire market thoroughly to spot your opportunities accurately.

Investigate the activities in the competitive landscape in your target market by using online tools. You can find out which company is leading in your niche in that country. Next, you can analyze their traffic generation, tactics they are using to drive traffic, and how they are engaging with their audience. Observing the market potential of such companies will help you discover the market potential for your business too.

#5 Evaluate your potential market size and competition

It is pretty logical that you would want to enter a new market that has the most substantial opportunities for your company, and for that, you must know how to estimate the market size.

Google Market Finder is the best tool to evaluate the size of a market, but you must also remember that you might need to adjust for different search engines and market assessment tools as you endeavor international expansion.

For example, here we will be looking at Google’s data, but if the most popular search engine is different in your target market, you will have to take it into account to explore the correct percentages.

#6 Analyze the difficulty if doing business in the target region

Next, you need to find out the ease or difficulty level for doing business in a specific country. You can access this information from the third column of the Google Market Finder tool.

From the state of a country’s local economy to their overall position in the global economy to their average disposable income per household, you need to conduct everything. Because having a promising product is one thing, but finding the consumers who are willing as well as capable of paying for it, is another thing.

Similarly, you can assess the competition in the target country by finding out the number of market players and their distribution. For example, if the tool is showing multiple game-changers, it might be a strong signal of a fast-evolving market, which is an excellent place to put your time and effort. However, if there is barely any movement in the ruling players, it might be an indication of a difficult-to-penetrate market.

#7 Take language barriers and the localization expense into account

Apart from buyer behaviors, market volatility, and economic growth, considering English proficiency in the target region is crucial, when expanding beyond the English speaking world.

For instance, English proficiency is very high in Germany, and very low in U.A.E., which means the localization expense of your product and the communication therein will vastly differ between these two countries.

#8 Benchmark your performance against the competition

By the time you reach this stage, you will be done with all the basic market evaluation. Now you have to get a comprehensive understanding of the competition and benchmark your performance against it to uncover marketing opportunities.

  • Benchmark your site’s performance against your competitors in your current region. You must ensure that you are stable in your domestic market because if things are not working out great at home, then you must focus on fine-tuning your strategy before you take off into a whole new country.
  • Compare the performance of your domestic competitors in your new target market. Find out the strategies and tactics they employed when they entered the market first. You might end up learning a lot from their experiences and avoiding the same hindrances instead of repeating the whole test-experiment-discard cycle.
  • Compare the traffic volumes of your local competitors and the local player of your new target market. Comparing the traffic dynamics between countries and analyzing the difference in online customer behaviors in both regions can help you understand how you can compete in this market.

#9 Prepare a spreadsheet

International market expansion surely requires a lot of research to build a robust plan. Now that you have all that you need, it’s time to organize all these research data in one place.

Prepare a spreadsheet, gather all the related metrics in one place to find out which country has topped your research and has the most potential for your business.

When it comes to identifying your target audience and benchmarking yourself against your main competitors to make sure you are ready for the launch, this spreadsheet can be very helpful to fill in your strategy.

#10 Advance to your strategic market expansion plan

Typically analyzing and gathering all this data would be an exhausting and challenging task to do on your own. But considering how many market assessment tools are available at our fingertips today makes the whole process more comfortable than ever.

By following this step-by-step process mentioned above, you will be able to prepare and put in motion a well-researched and calculated plan to expand in a market that will reap the most significant benefits for your business.

This was all about the new market assessment. Let us know how this strategy works out for your business in the comments below. We hope this information was useful for you.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketingSEOSMOPPC, and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : Your Complete Guide To Successful New Market AssessmentTireless IT Services

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The aspect of SEO and Link Building is ever-changing, and today, building high-quality links is more important now than ever. To compete and thrive online, understanding and implementing high-quality campaigns is vital. This scenario isn’t changing anytime soon. In this blog, we are going to discuss all link building and its importance. Whether you are a newbie or have already tried your hands on link building, there is a lot you can learn from here.

What Is Link Building?

Link Building can be defined as a process of obtaining hyperlinks (typically referred to as links only) from other websites to your own site. A hyperlink helps users in navigating between different pages on the internet.

Search Engines crawl the web using links, they’ll crawl the links between the separate webpages on your site, and they’ll crawl the links between all the websites. There are multiple tactics for link building, and while they all differ in difficulty level, most SEO Professionals agree that link building is the most challenging part of their jobs. So if you master this art, it puts you ahead in the competition.

Importance Of Link Building In SEO

Search Engines use links in two primary ways:

  • To find new web pages
  • To help decide how a page should rank in the SERPs

Once the search engines are done crawling the web pages, the content of those pages is derived and added to the search engine’s indexes. Then they can easily determine whether the page satisfied a certain quality level to be ranked for the relevant keywords or not. Moreover, during this whole process, the search engines do not just consider the content of a page but also the number of links pointing to it from external sites and also the quality of all those external websites. In a nutshell, the more high-quality external sites link to your website, the more are your chances of ranking higher in the SERPs.

In the late 90s, the main reason why Google began dominating the search engine market was its strategy of using links as a ranking factor. Larry Page, one of the co-founders of Google, invented PageRank, which was used by Google as a metric to measure the quality of a page based on the number of links pointing to it. Soon this factor was added under the overall ranking algorithm, and it became a strong sign as this was an excellent method of determining page quality.

The reason behind its success was that if a website is linking to another site, it means they regard it as a reliable source. A page wouldn’t get external links if it weren’t deserving enough.

However, soon SEO professionals figured out a way to manipulate PageRank and search results for selected keywords. As a response, Google also started mapping out ways to discover sites that were trying to manipulate search results. It started rolling out regular updates aimed at separating out websites that were not deserving enough to rank.

Recently, Google has begun penalizing websites that are attempting over-optimization (overusing of techniques) in their link building. This is why it is essential to know which tactics you need to stay clear of to stay within Google’s guidelines.

Ways In Which Link Building Can Benefit Your Business

As mentioned earlier, the search engines utilize links to determine a site’s rankings. So that implies that the more is the number of links pointing to your website, the better is your chances of ranking significantly well in the search results.

However, there are some other benefits of link building as well. Although they might not be noticeable immediately, they are worth considering, as, in the long term, it will reap you greater rewards.

  1. Building Relationships

More likely than not, link building will involve seeking other relevant sites and blogs in your industry. Although the intention behind this seeking out is to promote something that you have recently developed, such as content and get a link, that’s not all. Doing so can help you in building long-term relationships with the leading influencers in your industry, which will establish your brand as a more trusted and highly regarded entity. Now this itself is a treasured addition to a brand’s reputation in the market.

2. Sending Referral Traffic

We are aware of the impact of links on a website’s rankings, but what about the referral traffic? Getting a high-quality link from a popular website will ultimately generate more traffic for your website. Now, if the site is relevant, the traffic is likely to be relevant too, which might even lead to a boost in your sales as well. So once more, the link building is not just valuable for SEO but also for expanding your customer base.

3. Building Your Brand

Effective link building can help in building your brand and establishing you as a credible authority in your industry. Employing certain link building strategies like content creation can demonstrate the expertise of your company to the audience and establish you as a leader in your niche.

For instance, if you create and publish a blog based on the industry data, the chances are that you will become well-known for that in your niche. When you seek out to get external links to that piece of content, you are manifesting your expertise and asking others in your industry to do the same by spreading the word about it.

So, this was all about link building and its importance. However, there is one thing that you must keep in mind before proceeding that all link building campaigns must begin with something valuable, something worth linking to. Acquiring links for web pages with low value can be a tough challenge. But when you start your campaign with something truly valuable, engaging, and informative, people will automatically share it. In that case, you won’t be “building” links you will be “earning” links!

Let us know your opinions about the link building in the comments below. We hope this information was useful for you.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketing, seosmoppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : An Introduction To Link Building & Its ImportanceE Global Soft Solutions

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Google My Business is a listing showing businesses’ operating information, address, pages, reviews, and more. This ensures that whenever a potential customer searches for you, he/she easily gets access to this info like your contact number, operating hours, parking availability, etc.

Now all this might be available on your website, but Google My Business indexes the information you give for consistency across various channels like Google+, Google Maps, or Google Search.

However, it is a lot more than just an online directory giving out basic information; instead, it can boost your revenue when used appropriately.

Google My Business can help you in:

  • Controlling, indexing, and displaying appropriate information about your business.
  • Interacting with your prospects and managing your online reputation.
  • Organizing customer photos, videos, and other user-generated content.
  • Gain insights on how your audience is arriving on your website.

Most businesses make the mistake of just creating a Google My Business account, add the necessary details, and abandon it. It doesn’t work like that. You need to optimize it to utilize its potential fully. In this blog, we’ll discuss the steps to optimize Google My Business and leverage it for more sales.

  1. Make sure your information is accurate, detailed and up to date

Google My Business listing has several parts. Let’s begin with your basic business information, which includes — name, address, phone number, website, description, category, and attributes. Now Google+, Google Search, and Google Maps will index this information forming a base for your local SEO.

Make sure that the information you are providing here is the exact same as the one available on your website. Failing to do so, your search ranking will have a negative impact. Focus on your business category and attributes as you need to be specific about the kind of business you are operating. Consider your keyword strategy while adding these. But do not stuff your listing with keywords. Attributes are a great way to provide a better understanding about your services and business to your audience.

Next, you must add a profile and cover image for your business and a video for showcasing your business. You can also feature a picture captured by one of your customers. This will encourage them to upload more and improve your interaction with your audience. Businesses with a profile and cover photo are two times more likely to get clicked.

2. Ask for reviews and acknowledge them

Reviews are the heart and soul of local search. It is quite simple — good reviews means sales and more good reviews means more sales!

Moreover, bad reviews present you with an opportunity to improve.

Google My Business encourages businesses to ask their customers to give a review. You can send them a link in these easy steps:

  • Open Google Maps in a new tab.
  • In the “search” option, type the name of your business.
  • Select it and click on the “menu” option available in the top-left corner of your screen.
  • Click on “Share or Embed Map” and then “Copy Link.”

Now you can share this link with all your existing customers via text or email.

Once you start getting reviews, you need to acknowledge all of them — good, neutral, or bad. If you are getting all good reviews and 5 stars, then you can turn your customers into loyal supporters. However, if you get bad reviews, then take this as an opportunity to improve your customer experience. Make sure you respond to them as well.

3. Communicate with your customers using Google My Business messages directly

Sometimes customers don’t want to call directly. They instead prefer texting. So what if they don’t find something on your website or listing and wish to contact you? This is where messaging comes into play.

This feature can help improve your customer engagement and boost sales. Understanding its value, Google has added its messaging feature. Now you can enable this and allow your customers to text from your listing directly.

You can go to your “Business Dashboard” and click the “Turn on Messaging” to enable this feature. Then you can enter a phone number which you’ll be using to text. This number won’t be shared publicly. Customers will click the message option to send a text. Verify the number, and you’re all set.

Remember that Google calculates how much time you take to respond to your customers, and this time will be shown in the listing. You can also add a “welcome” or “thank you” message. This feature will help you build better relationships with your customers.

4. Share business updates via posts

Google has a post feature that lets businesses share content about their company in multiple ways. For example, you can highlight a new product of yours or showcase an upcoming event that you want to promote.

Google Posts lets you add texts, images, GIFs, and CTA buttons like:

  • Sign up
  • Buy
  • Learn more
  • Reserve
  • Get offer

Once your GMB account has been verified, you can start creating posts. The option will be available on the menu on your left-hand side. Click “create post” and add text or visuals. When making a post, keep these things in mind:

  • You can write up to 300 words per post, but only 60–70 characters will be displayed on the mobile and desktop if you use a call-to-action button.
  • The whole text post will be displayed on the mobile if you don’t add a CTA button.
  • You should select pictures that represent the high-quality of your business. The minimum required dimensions for the image is 400×300 pixels since Google uses a 4:3 ratio.
  • Communicate with your audience naturally. Instead of using industry slangs, write posts in a way that your audience can engage easily with it.

Keep in mind that Google posts disappear after seven days unless you set it for a shorter time. So make sure that your content is time-specific.

5. Use GMB insights to track customer path

Just like other marketing tools, you need to measure the impact of Google My Business too. For this purpose Google offers a built-in tool called Google My Business Insights which can tell you:

  • How are your customers discovering you?
  • Where are customers finding your listing on Google (search vs. map)
  • What actions your customers are taking on your listing (visiting website, checking directions or scrolling photo gallery)
  • Locations where your customers live (based on directions)
  • Total calls and time when customers are calling

Starting with the first question, customers typically use two types of search to find you: direct and discovery. Direct searches mean customers know you and are using your name to you. Discovery searches mean customers are not familiar with your business, and they are using the business category to find you.

Now, moving on to what they are doing after finding you. You can use Google Insights to track their actions and see how useful your listing is to them.

All this information will help you improve your customer experience and search rankings, which in turn will boost your sales. Let us know your views about this in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketingSEOSMOPPC, and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : Steps To Optimize Google My Business and Leverage It For More SalesTireless IT Services

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