Does your site load slowly? Do you want to improve the performance of your site? If the answer is yes, then we got you covered. Do you know most of the people leave a website if it takes more than 1-2 seconds to get loaded. As a result, these websites lose hundreds of if not thousands of potential customers just because their website couldn’t load quickly. Besides this speed of a website also affects a website’s position on the Google SERPs because speed is a ranking factor in Google’s algorithm. So today, we are going to share with you six techniques that you can use to optimize your website’s speed and performance. Let’s learn about them.
Use Content Delivery Network (CDN)
The first thing that you can do to optimize your website is to use CDN (Content Delivery Network). CDN refers to a group of servers distributed globally or across various geographical locations for the purpose of faster content delivery. When you use a single server, all the user requests are sent to that server. As a result, server load increases and time required to process each request also increases. But with the use of CDN, you can redirect all the incoming user requests to the nearest server which reduces the server load and enables your site to load more quickly.
Optimize Website Images
The next thing that you can do to optimize your website performance is image optimization. Images make up the large part of our website and page weight. Thus, it is very important we optimize our site’s images if we want to improve its performance. To optimize your images, you can use plugins like Smush Image, Optimus, EWWW Image Optimizer if you have a WordPress website or you can use online tools like JPEG optimizer, Optimizilla, etc. These tools and plugins help you to compress your images without compromising their quality. However, if you don’t want to use all these softwares and plugins you can create or convert your images in WebP format.
Reduce the number of plugins
Plugins are third party programs that are installed on a website to add different features to the website. Use of plugins is a very great option to enhance the functionality of a website, but the only downside of using plugins is that the more plugins we install, the more resources will be required to run them. As a result, the performance and speed of our site is drastically reduced. So, don’t install a lot of plugins on your website and go through existing plugins of your website to remove all unnecessary plugins.
Use of caching
Caching is the process of storing your website on your user’s web browser. This helps in reducing server load because the browser only has to load new updated elements of a web page not the entire webpage which allows browsers to load the website very easily and quickly even on a slow internet connection
Use Gzip Compression
Gzip compression is the process of compressing the files that are sent to the user’s browser. Once these files are received by the browsers, it unzips the files and presents the content to the user. Using this method, you can reduce your server response time and thus improve your website’s performance.