Today, when you think about any basic activities that human beings require on a regular basis, there are apps that perform the job. There are apps for booking cabs, booking household services, finding your date, ordering food and grocery, managing your finances, and even finding companions based on your mutual hatred for things!
In this tech-world where the count of mobile apps is quite saturated, apparently, there is a need for mobile app marketing with utmost efficiency. Properly marketing your mobile apps not only ensures good download numbers but also better penetration in the right markets. Choosing the right mobile app marketing company makes a massive difference to your brand and revenue. It is to be ensured that the mobile app marketing strategies are up-to-date and in line with the business philosophy of your app.
There are a few astounding numbers that talk about mobile apps, their growth, and the general transition to embracing the digital realm in marketing.
44% of businesses have already migrated to digital being the primary mode of marketing.
According to Seagate, more than 66% of the global CEOs started focusing on digital strategies to enhance their customer experience.
34% of the companies have already undergone a digital transformation and it is interesting to note that some of these companies are more than a century old.
More than 50% of the CEOs across the globe have agreed that digital improvements have resulted in a direct increase in their revenue.
As mentioned earlier, there is a growing need for marketing your mobile app. However, as much as technology, marketing is evolving as well. Therefore, it is important to stay ahead in the game and watch out for the trends of the future when it comes to marketing, especially on the mobile app front.
Here are a few predictions for mobile app marketing in 2020.
Bringing in artificial intelligence
Intelligence is needed for conversation and today when we are focusing on conversational marketing, it is not enough to rely on human intelligence. Artificial intelligence can pitch in to converse with your prospects through chatbots.
These bots can be pre-programmed with a set of usual questions and appropriate responses. These responses can determine the possibility of them converting into a customer. Chat engines can be intelligent enough to transfer the chat to a human agent at the right time.
Gone are the days when Apple users flaunted their conversation with Siri. Alexa and Google Assistant how only gone to prove that speech recognition and voice search is the order of the future. Marketing experts have predicted that more than 50% of the total searches on search engines will be through voice. The improvement in speech recognition and technological advancements like natural language processing are only poised to make voice search more prominent and popular. Therefore, it is important to ensure that your mobile app complies with voice search patterns for relevant utilities.
There was a time when you needed to possess an expensive video camera and exclusive cassettes to record a video. Today, every smartphone user is a potential video creator. In addition to that, the growing internet speeds and the increased penetration of smartphones has also increased the consumption of video content without much hassle. Maybe a picture is worth 1000 words but the video is worth 1 million pictures. Therefore, it is important for your mobile app to tell the right stories in videos.
In addition to this, you will also need to take into consideration the new age dimensions of videos like virtual reality and augmented reality.
It has to be admitted that people find it a pleasure when they experience some personalization. It could be something as simple as adding their first name to a mass email campaign. Anything said personalization makes you stand out at a time when marketing has been a mass effort. Personalization does not essentially have to be in terms of a single person or personally identifiable information. Bucketing users into specific silos and creating marketing campaigns that will address their needs and appeal to their emotions also ensure a better success rate.
We are no longer about people sitting in front of a computer and reading a website when it comes to consuming digital content. The distribution of digital content is spread across a wide variety of platforms including but not limited to websites, mobile applications, videos, social media and even smart devices and the internet of things. It should be noted that every pattern of digital content consumption represents user attributes. These attributes can come in handy when creating personalized and specific marketing campaigns for your mobile app.
Perseverance and resilience
These two attributes might not sound like something that needs to be noted in 2020 alone. They have been evergreen marketing requirements. However, they only become more relevant in 2020 when there are multiple platforms and too many competitors. It is important for you to stay in the minds of your prospective users, so they are likely to convert when the time is right. Engaging in drip campaigns and remarketing is bound to increase the likelihood of increasing the revenue of your mobile app.
Don’t miss out on the classics
Focusing on new trends doesn’t mean forgetting the old! Marketing efforts in terms of networking, event participation and using influencers to increase the popularity of your app should never be forgotten. They might have faded in their luster but surely not in their lucrativeness.
It is not just the mobile apps but it is even the methods of marketing mobile apps that are bound to undergo a massive transformation in 2020. Unless you keep up with technology and marketing, it is difficult for your business to survive. For best results, you can get in touch with digital marketing agencies that specialize in mobile app marketing.