instagram (258)

Instagram Not Working? Here Are 7 Fixes to Try

In a world, where it becomes difficult to survive an hour without scrolling through your Instagram feed, how will humankind withstand if Instagram goes down? Too much exaggeration right? But, we understand how frustrating it gets when any application that we use regularly starts acting up. So, to make sure you are fully updated with what’s going around, here are some common fixes to try when your Instagram is throwing tantrums to you! It is always a good idea to restart your device before trying out any other fix.

7935556062?profile=RESIZE_710x

Clear App Data And Cache (iOS/Android)

To clear Instagram’s cache and data on Android, or on iPhone, you need to delete and reinstall the app. Also, there is an “Offload” function that allows you to keep your Instagram data on the phone even when you delete the app. By doing so, all your data will be restored when you reinstall Instagram.

How to “Offload” Instagram From Your iPhone:

  1. Navigate to Settings, open General followed by iPhone Storage.
  2. Scroll down to find the Instagram app
  3. Once found, tap on it, then select “Offload App.”
  4. Now, go to the App Store, find Instagram, and initiate the installation procedure.

How to “Offload” Instagram From Your Android:

  1. Open Settings, then select Apps.
  2. Tap Instagram, then select Storage to access the “Clear data” and “Clear Cache” settings.
  3. Hit Clear cache, then go through the same process again. This time, tap Clear data instead.

Enable Permissions for Instagram (iOS/Android)

Instagram requires permission from many other applications, including Camera, Contacts, Microphone, Photos, and Storage, to name a few. You will have to grant access to all these applications. In case you don’t permit access to even one or two of these, Instagram may not work properly.

On Android, you can check if all the required permissions are enabled by navigating to Settings, then Apps & notifications followed by Instagram, and then Permissions. On the page that appears, tap on the entries in the “Denied” list to allow them.

On iOS, navigate to the Settings app followed by Instagram. Here, ensure that all the applicable permissions are granted.

Is Instagram Down?

If you are getting the error “5xx,” then most probably Instagram is down. And if this is the case, then there is nothing much you can do except wait for it to get fixed. You can also use third-party applications such as Down Detector or Outage Report to check if Instagram is down or not. Once you enter the URL in the status checker app, it will let you know if Instagram’s server is down with messages like “Possible problems at Instagram” or “Problems at Instagram.” You can also check Instagram’s Twitter handle for any company posts and updates.

Try a Different Device

If the problem is not with Instagram or your Internet connection, then your device might be the culprit. To check this, consider using Instagram on a different device. If you can view your Instagram feed or load photos and videos on another device, then you have your convict.

Update Instagram

If none of the aforementioned fixes worked for you, then maybe, you haven’t updated Instagram to the latest version. The bug you are trying to get rid of may have been fixed in the new version. Here is how to update the app:

  1. Navigate to the Google Play Store on your mobile device and tap the hamburger menu at the upper left of the screen.
  2. From the list that appears, select My apps and games to check if there is any update option next to Instagram.
  3. Once you have updated Instagram, try running it again.

Uninstall And Reinstall Instagram

If it is a bug that is causing the problem, then consider uninstalling and reinstalling the Instagram app. Here is how to do this:

  1. Navigate to Settings to select Apps & Notifications.
  2. Now, tap on Instagram
  3. Hit Uninstall and then reinstall the latest version of Instagram. Log into your account again to see if it works.

Check Common Error Messages And Known Issues

Just like Instagram, many other applications have a set of common error messages and known issues that have already been addressed. So, note down the error you are facing and search on Google to find out whether it has already been solved.

Still no luck? You can report the issue to Instagram from within the app. Write a detailed report about the issue you are facing, the device you are using, and what you were doing before when it stopped working. Instagram itself will investigate the issue to make sure that it is solved for you.

Ava Williams is an avid technical blogger, a magazine contributor, a publisher of guides at mcafee.com/activate, and a professional cyber security analyst. Through her writing, she aims to educate people about the dangers and threats lurking in the digital world.

Source - Instagram Not Working? Here Are 7 Fixes to Try

Read more…
Image for post

If you are not utilizing hashtags, you are dismissing a key method of growing your social media following. Social media users have been using hashtags for years to get more likes on their posts (#sundayfunday, anyone?). Even today, these hashtags are proving useful to businesses who are looking forward to expanding their reach and followers.

Since you are a beginner in this, there must be questions like ”how do I use hashtags” or ”where do I place the hashtags.” As you start developing your own strategy, you will get to know all the basics of using hashtags. The best part is you don’t have to be a social media expert to use them. Anyone can easily include them in their posts.

However, some extra planning and reasoning will be required for a successful hashtag strategy to grow your influence in social media. So let’s dive into the details of hashtags to help you become well-prepared for this new social media strategy.

It is a word or phrase preceded by the hash (#) sign which identifies a specific topic. Although this might come across as very simple and easy, using hashtags for social media marketing is a little more complex than the definition. Even though the hashtag world is a bit sophisticated, doing some research can make it easy and beneficial for you.

Hashtags are a trick of reaching more users and therefore gaining more views to your posts and probably your account too. Also, hashtags are classified into various types, such as trending, niche, branded hashtags, and much more. All these hashtags can bring unique benefits to your posts and can be used in several ways to boost the number of people that view your content.

For instance, trending hashtags are the hashtags that a lot of social media users are currently using, generally as part of a hot topic or popular conversation. To initiate a conversation around your brand or to discover user-generated content, you can create a branded hashtag (for example, Coca Cola uses #ShareTheCoke). A niche hashtag is specific to your specialty and has relatively fewer content to play against, enhancing the likelihood that your target audience will find your post.

However, these three types of hashtags are just a drop in the oceans. There are a plethora of hashtags out there, but these three are sufficient to get you started for now. Conduct research and find out which hashtags are recommended for your industry. Give them a try and see if they work out for you too. To reach multiple demographics of audiences, use a combination of hashtags in your posts, and watch out for the ones that work best for you.

One of the biggest plus points of hashtags is that they work all the time. But how successful your hashtag is might depend on your post timing and popularity of the hashtag. As mentioned earlier, using trending hashtags is essential but the right timing is the catch to get the most out of it.

A lot of brands are great examples of using trending hashtags to gain exposure, but you don’t have to be a renowned national brand to reap its benefits. All you need is the intuition to recognize the right timing to enter the conversation.

Whenever posting hashtags, whether they are trending or not, you need to be strategic about which ones you are going to use. Timing can also affect the not-so-popular hashtags too. See how a hashtag has aged like if the current events have made it irrelevant or if it has lost its popularity. For instance, #quarantine was a viral hashtag during this pandemic, but using it after six months won’t do any good. Overall let your intuition and gut guide you regarding whether or not it is a suitable time for using your intended hashtags.

As discussed above, you can post hashtags anytime they always work. Likewise, you can post them anywhere — from captions to stories to comments on most popular social media platforms such as Instagram, Facebook, Twitter, etc. There are many creative ways of adding hashtags and mixing them up within your content, and this is where the real fun begins!

Although most of the people use hashtags at the tail end of their caption, you can place them anywhere in your caption. You can try inserting a hashtag in a sentence replacing a regular word like ”I love #monsoon. It is my favorite #weather.” This way, it becomes a part of the caption, avoiding the cluttered appearance but still effective. Adding a few hashtags to your bio can be a bonus. This way, your page will be more easily discovered by your target audience, and well, who doesn’t want to increase their follower count?

Instagram and Facebook stories are other great places to utilize hashtags. Just like posts, when a user searches a hashtag, the relevant stories containing those will pop up on their explore section. Another fun trick to boost your reach with stories while maintaining a clean look is to hide your hashtags. You can do this by placing a sticker over your hashtag and then boom! You have a story content that is beautiful and instantly searchable.

If you feel ready to log in to your social media and start using hashtags, we would like to give you some reminders as well as pro tips.

  1. Hashtags are undoubtedly a handy feature, but ensure that you are not overloading your posts with them. Instagram allows using up to 30 hashtags in a single post. But social media experts advise only to add 5–10 hashtags per post or story. Too many hashtags can overwhelm the audience and make them scroll past your post.
  2. Invest some time in analytics to continue using hashtags in the future. Many social media engagement services offer free plans and trials to track the effectiveness of a hashtag. By monitoring them, you can see which ones are working best for you that you should use again to expand your reach.
  3. Last but not least, have fun with hashtags. Explore new different types of hashtags and experiment with them. Participate in conversations to introduce your brand. Don’t hesitate to use new hashtags in your stories and posts as they will help new users to discover you.

This was all about it. Remember, it takes time to see the real benefits of hashtags. Research well, experiment, and track your hashtags for the best results. Let us know how this works out for your social media in the comments below.

 is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for . E Global Soft Solutions is a ,and  company that comes with massive experiences. We specialize in digital marketing,  and development, graphic design, and a lot more.

Read more…

After the recent TikTok ban in India, Instagram has introduced its short-video feature ”Reels” in India. Users can now create short videos on Instagram, use creative filters, and add music while sharing it with everyone and not just their own followers. This feature Reels is identical to TikTok. It lets users create 15-second long videos with famous songs, trends, and challenges.

Vishal Shah, VP of Product, Facebook said that the idea of this feature clicked when they realized that 45% of the total videos on the app are 15 seconds or less, and Instagram stories are not the only place where users want to share the videos. Moreover, Instagrammers wish for their videos to stick around for long and be able to reach audiences beyond their followers.

This new feature will allow people to shoot short videos and add filters and songs from Instagram’s inventory and share them beyond the app. People will now be able to share Reels in feed with their followers as well as in the ”Explore” section. For now, there won’t be any monetization approach. After Germany, Brazil, and France, India is the fourth country where this new feature Reels is being tested.

Instagram has also collaborated with some leading music labels to offer a plethora of songs to the users for creating and sharing interesting Reels with everyone.

How To Get Started?

Just like options like live, create, boomerang, layout, superzoom, etc. this new feature has also been added to the Instagram camera. To create a reel, users can open the Instagram app and go to its Camera. Along with other options, ”Reels” will be there. Select it to create a 15-second or less video. There will also be some innovative options like choosing a song from Instagram Music Library and adjusting speed, applying effects, filters, and timer. Once you have created a reel, you can simply select which audience you want to share your short video with. Reels can be shared in Instagram ”Explore,” where everyone using this platform can see it, unlike typical stories.

This feature also offers multiple AR effects to enable the users to add a creative touch to their reels. To add these effects in your videos, open Reels camera, go to “Effects,” and select “AR Effects.” This feature also enables users to make multiple 15-second short videos at once and add different effects to each of them. Users can review, delete, and re-record their Reels if needed. The “Use Audio” option is available in Reels, which will allow other users to use your original audios to make their videos.

Steps To Create Instagram Reels

Let’s have a look at how you can create an Instagram reels:

  • At the bottom of the Instagram camera, find and select “Reels.”
  • Click on the “Audio” option. Search and select a song from the Instagram Music Library for your video.
  • You can also use your original audio by recording a reel with it simply.
  • You can set the timer to record a hands-free video.
  • You can apply an AR Effect to your Reels to make it interesting and different from the others.
  • You will also find an option to speed up as well as slow down a part of your audio or video.

Well, this was all about the Instagram Reels and its unique features. Till now, Facebook has not revealed when it will be launched in other countries. It has already been tested in other countries, including Brazil, Germany, and France, before India. Let’s see how this feature works out.

Tell us how you feel about this new short video feature, Reels, in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketingseosmoppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : Instagram Introduces Its New Short-Video Feature ”Reels” In IndiaE Global Soft Solutions

Read more…

In this blog, we are going to discuss five content-based growth hacks which help you –

  • Save money
  • Boost views
  • Expand your audience
  • Get in touch with the right audience

Moreover, all these growth hacks can be used by any company regardless of its size, age, budget, the only criteria it should fill is the motivation to grow!

Let’s dive right into its details.

#1 Make a trickle-down Facebook and Instagram Ads

Growing your Facebook and Instagram Ads’ engagement, conversion, and reach can be simply done by promoting interaction in the comments. Now to do this, you must utilize “trickle-down” ads.

In these ads, the content begins in the main body but ends in the comment section. You can take advantage of the “trickle-down” ads in three steps.

  1. Split your body copy

Start by splitting your ad’s content into two parts — for body copy and first comment.

This tactic works well, especially for curiosity-focused content, where you grab the reader’s attention with the main body content and then satisfy their urge in the first comment.

2. Make a Q&A session in the comments

The next tactic is to convert your comments section into a Q&A session. Now this will become the place where your audience can directly ask questions or get answers.

The more questions you produce and the better answers you provide, the more interaction you will be seeing. The “likes” on existing answers is also a form of interaction.

You can either initiate this by asking your community members to raise the first few questions or by creating a FAQ section in the comments. For example, you can add some general questions in the comments and their answers in the sub-comment.

3. Make a comment-based competition

The last technique is to start a competition where the comments will count as entries.

You can ask a relevant question and then create a poll based on content.

However, you can always use a little creativity and ask users to write longer answers to share their personal experiences. The idea is to generate interaction with your ad as well as among your audience.

#2 Add videos in your posts to boost SEO rankings

How much time the visitors are spending on your page profoundly impacts your SEO rankings. So we can also say that the more time a reader spends on your page, the more likely it is that they have got the content they wanted.

This indicates to Google that your content is a good fit for the particular search term and thus helps in improving its ranking.

Now including videos in your posts will increase the time a user is spending on your page because they will be watching the video: even an extra minute or second counts.

Depending on the topic, these videos can help in:

  • Providing relevant information
  • Creating context
  • Showcasing your products
  • Visualizing the steps in a tutorial format

Adding videos in your content pages improves your user experience as well as increases their time spent on the page. These videos can be made by yourself, or you can always utilize third-party videos.

#3 Boost the life of your videos and reach more audience

No doubt that today, video content is increasingly becoming the key to effective communication online. But the problem marketing teams usually face is making sufficient content to meet the user demand. This can be either due to a lack of time or resources to develop endless videos.

But we have come up with a growth hack for that too:

  1. Build one main long-form video content.
  2. Split the content into bite-sized pieces.
  3. Post these smaller content pieces as standalone updates.

This hack can be applied to all types of long-form video content such as — webinars, blogs, Q&A sessions, product reviews, or live streams.

#4 Create intent-based Facebook audiences

Facebook retargeting provides abundances of opportunities for content-based growth. Let’s have a look at how this works. Once you install the Facebook Pixel on your website, it will track visits and audience behavior. Based on these insights, you can accommodate ads to them on the basis of what they have and have not done.

However, most marketing teams often end up overpaying and spending lots of time on audiences who are not interested in purchasing their product/service. This is only because they target every person who has ever visited their website.

As per reports, for the majority of industries, the conversion rates are between two to four percent only. That amounts to a lot of uninterested customers.

But you can overcome this challenge by utilizing the intent-based growth hack.

Start by presenting a few top-of-the-funnel contents from your website to your audience. These are the contents that produce social engagement, such as list posts, evergreen guides, informative landing pages, or news stories.

Then you can utilize Facebook Pixel to track the audience’s behavior on your website. You would want to target visitors who have specifically visited intent-based URLs on your site like the ones ending in /checkout or /subscribe or /download.

This is an indication that they have moved forward through your marketing funnel and have shown interest in what you manufacture. Some might have even subscribed to your newsletter but are not ready to convert right now. From there onwards, you can modify your audience by adding those URLs to your Facebook Audience and removing the URLs of your conversion pages (like: /order confirmation page).

Then proceed by providing them additional content to help them move through the next funnel stage. You can either offer them some discount to bring them back where they left and inspire a purchase or subscription or download. This strategy will make sure you get higher ROA (return on ad spend).

#5 Grow your top executive’s LinkedIn profile

When it comes to B2B and employer brands, LinkedIn is the best platform to build your brand. The majority of LinkedIn users are searching for an opportunity to connect with other influential people in their industry or network.

This can be used as a chance for marketing teams to leverage their main business page to communicate their brand story while turning their top leaders into representatives. Remember, the idea is not replacing your business profile into a personal profile on LinkedIn. Rather it is to complement the brand story your company tells formally through your company page with a friendly and more natural style via one or multiple top executives profiles.

These were the five brilliant growth hacks that you can use to make the most out of your content. Let us know your opinions about these tactics through the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketing, seosmoppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : Growth Hack: How To Get More Out Of Your Content?E Global Soft Solutions

Read more…

Social Media platforms are dynamic and inevitably keep evolving.

People are always finding new ways of recording and sharing every aspect of their life. However, what if you are a business?

There are so many social media platforms out there already and every day more and more are being launched, how do you as a business decide where to start from? Should you create a Facebook or Instagram account first or maybe begin a YouTube channel?

Using social media platforms as a part of your business strategy is the most effective and fastest way of letting people know about your business. It is an excellent way of reaching your audience, increasing brand awareness, and marketing your products or services. However, its benefits do not end here. Besides these, social media platforms allow you to connect with your audience, interact with your customers, and engage with your prospects on a more human and emotional level.

To know what’s the ideal social media platform to build your business and how to make the most out of it, you need to understand the purpose of each of them. So let’s dive into the details of these platforms.

Facebook

With over 2.6 billion worldwide active users monthly as of the first quarter of 2020, Facebook is one of the most and widely used social media platforms not only for personal but for business use as well.

Businesses can share updates about their products or services, publish posts and links to their website or blog post, upload photos and videos on Facebook. Your customers or people following you can visit your business profile to find out the latest happenings, updates about your products or services, and know about the events.

How to use Facebook for marketing?

The first step is to build and grow a fan or followers base on Facebook. Promote your posts by adding its links everywhere you can.

Once you have built a strong audience base, you can start utilizing the status updates and photos to publicize your products, services, or offers. You should publish interactive posts to engage more with your audience.

This way, you’ll be able to increase the likes, comments, and shares on your posts. The more the audience engages with your posts, the more frequently you will pop up in others’ timelines. However, it is essential to keep in mind that the majority of Facebook users use this platform to connect and interact with their friends and family. Therefore your posts should be able to blend in naturally in this environment. Do not make your posts entirely about selling, or else your audience engagement might suffer.

Facebook Tools You Can Utilize

Facebook today is one of the most widely used social media platforms for advertising. It utilizes social graphs and activities to discover people who fall into your target audience. This makes Facebook Ads exceptionally useful.

These ads are more probable to attract potential leads that need your products or services. Facebook ads ensure that your entire marketing budget doesn’t get wasted on the audience who are not interested in your offerings. It helps you to grab the attention of the exact people who need or want your products or services.

Instagram

With more than 1 billion monthly active users worldwide, Instagram is one of the most popular social media platforms allowing users to share photos and videos and connect with people.

Businesses can boost their followers base by publishing interactive content like photos and videos.

How to use Instagram for marketing?

Sharing two posts every day between favorable hours can help you widen your reach and let people know about your business. The more you post, the more people will like, share, and comment and thus increase your reach and customer base.

Half of the age demographic for Instagram users is between 17–29 years. So if your target audience falls under this demographic, then growing here can be very beneficial for your business. However, people mostly use Instagram to connect with their friends or family and engage with interesting content. Publishing content for the sole purpose of selling might bore them. Therefore, try to make your posts innovative and engaging to increase your likes, shares, and comments.

Instagram Tools You Can Utilize

Instagram is another immensely popular social media platform used in this generation.

This platform uses Facebook’s marketing system, which probably has the most potent targeting ability. With its precise targeting options, you can make sure that your ads reach the exact audience. You can specify your audience’s demographics, location, interests, etc., making Instagram Ads a useful marketing tool online.

You can reach more audiences by posting interesting and relevant content. The more active you are there, the more frequently you publish, and the more you’ll be able to appear in your audience’s timelines. These ads can bring in potential leads and help your business grow its online presence.

However, the only problem is Instagram doesn’t let you include links in your regular posts. So if you are trying to direct your audience to another webpage, it can be a little complicated, although you can add a link in your bio. You can also use relevant hashtags in your posts to reach more people following that hashtag.

Twitter

With more than 336 million active monthly users worldwide, Twitter is one of the most speedy, concise, and easy means to connect with your audience. Twitter is an ocean of information where people can publish content of 280 characters or less.

The more informative and engaging your content is, the more likes, comments, retweets it will get. Eventually, your reach will widen.

How to use Twitter for marketing?

Over 500 million tweets are published on Twitter every day. It lets you share short and crisp information pieces and photos or videos. You can also include links to your website or other landing pages. Since you only have 280 characters for every tweet, you need to make every character count!

When using Twitter for marketing, make sure your content is enticing enough to make the audience take a pause and click on it. Usually, people scroll quickly through their feed, so your tweet should have more than just text to make them stop.

You can include quotes, statistics, or questions in your tweets to make it engaging. Try including GIFs, short videos, interactive images, or polls. No doubt, Twitter is an excellent way of sharing quick thoughts and great offers to draw traffic to your website, but interacting with the audience is as important as growing your audience.

Twitter Tools You Can Utilize

Hashtags (#) are the most effective tools you can utilize on Twitter to reach a broader range of audiences and not just your existing follower base.

People looking for specific information will often click on relevant hashtags to gain more insights about what’s going on. The more related hashtags you use, the better are your chances of being discovered by potential audiences.

LinkedIn

How to use LinkedIn for marketing?

LinkedIn is different from the rest of the social media platforms as it is specially designed for businesses and professionals. Usually, people use LinkedIn to display their job experience, find jobs, and share professional thoughts. This is why this platform is vital for people involved in B2B. It’s features like “who viewed your profile” helps you in prospecting, recruiting, establishing thought leadership, etc.

LinkedIn Tools To Utilize

As compared to other social media platforms, very little to no conversation takes place in the LinkedIn profiles directly. But you can join LinkedIn groups where you can meet people from the same industry who share the same interests as you. Engaging in their conversations can help you show your expertise in the industry and expand your reach.

So, this was all about the purposes of the various social media platforms. Let us know how these social media strategies work out for you via the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketingseosmoppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : Purpose Of Different Social Media Platforms And How They Can Benefit Your BusinessE Global Soft Solutions

Read more…