digital marketing (57)

With the right ingredients & resources, every small scale business & startup can grow to its potential. The ingredients necessary for success include funding & a feasible idea. Also, it will be wise to hire the best digital agency that can develop appropriate digital plans & campaigns.

 

You need to be part of the current digital era to expand your business horizon further. The present approach taken by most businesses is availing digital marketing strategies. This approach is affordable, steadfast resulting & output-oriented.

 

These days, every business does require having social media presence, an optimized website, and key strategies along with actionable tasks. Only then can you develop as a recognized brand by your potential customers. But firstly, you need to know what your startup will require in the digital agency, besides offered a digital marketing package.

 

5 must-haves required in the digital agency

  • Referrals for credibility: You need to check the agency’s market image & profile before hiring them. You should also contact their customers or ex-clients. This will help you to find out if they are reliable, sincere & experts as they claim to be. You can also know how they have managed to promote certain brands effectively in leading search engines. Do check out website portfolio & testimonials of past clients.

 

  • Agency website: Do go through the agency’s website and find out what they have on offer. Also, their website should be well designed, be informative and should their expertise in digital marketing. Their site should also be up to date having website hosting abilities. The site should speak out volumes of their expertise, competency, achievements & efforts made.
  • Complies perfectly with startup ideas & goals: The experts at the reputed digital agency will try to understand your company’s goals & objectives. They will comprehend the nature of your business and revert plans & strategies that will work effectively.
  • Experts in using the latest software, technology & marketing techniques: Without using the latest tools, methodologies, software & technologies, digital marketing will be useless. The well-established digital agency will have veterans who can take care of all your digital marketing needs of your business. They should have ample knowledge of current social media analytics & performance monitoring tools. They will also be aware of all search engine guidelines and develop personalized strategies to fit your company/brand profile.

Following the above tips will help you select the best digital agency to provide you with result-oriented digital marketing strategies.

For more information please visit Points to remember while hiring digital agency

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NOT JUST MARKETING. IT’S DIGITAL MARKETING

Every business aims to gain the optimize their profit along with customer satisfaction. Apart from the quality of the service or the product, one important aspect of a business’ performance is marketing. Over the years, various types of platforms have developed in marketing. One of the most influential changes in the world of communication is the internet. It gives more freedom of expression than any other medium and it’s the most popular medium today – in terms of reaching a larger audience at a considerably lesser pinch on budgets. Even for start-ups, there are various eCommerce web development companies. As marketing shifted towards the internet, Digital marketing became the next essential thing for any business. There is plenty of digital advertising agency in Bangalore that specialize as both digital marketing agencies as well as brochure design agency in Bangalore.

Digital Marketing is promoting or creating brand awareness using the INTERNET – this could be through paid, digital promotions, social media marketing, emailers, etc. All of these components are important in their own way, and together, they give your communication and thereby your business a greater presence in your audience’s mind.

Here are a few general pointers on what sets Digital Marketing apart:

1.The majority of consumers cannot live without their phones

The majority of people are always looking at a screen and internet search engines have become an answer for everything. A study shows that 82% of consumers use websites and check reviews before investing in any product or service. Around 25% of consumers use social media and blogs to find new solutions, products, and brands. It is a great platform to promote your brand to a larger audience. As the market develops, you have to look beyond solely social media marketing agencies, but look at creative houses that provide you all-round services that extend to social media marketing.

2.Easy monitoring

It is easy to track and monitor the reach of your marketing on a digital platform. You can get an accurate measure of ROI and also find the weak areas that need improvement to make your campaign more effective. This can be done with the help of various analytical tools used by marketers to check how the audience reacts to various types of ad content. You can check the number of visitors on your website, the number of page views, average time a user spends on your website, bounce rates, conversions, and analyze your growth. There are many web designing companies that offer good service in website monitoring as well. This measurability of digital marketing helps when you have a decent budget, but it helps even more when you have a strict budget capacity and you need results.

3.Increased audience reach

As you focus on increasing the visibility of your brand, it will also widen your target audience. Since, through the internet, you can easily avoid the barrier of distance, your product can be visible to people from different locations and not just your local area. Blog content, social media, and search engines can reach out to those customers who were missed out and need to be engaged with.

4. Make your brand more interactive

Certain digital campaigns like Social Media Marketing, Search Engine Optimization, Text Message Advertisements, Online advertisements, and email advertisements gives your customer a more personalized experience. The more you engage the audience in the activities of your brand, the more they will remember it. And the more they will engage with your brand. Digital marketing surely marks a revolution in the world of advertising and communication – for marketers, for creators, for brands, and even for end-users. As we evolve and innovate, there are plenty of exciting opportunities that will knock on our doors. You can be sure to find more insights with us at BUD.

Bud is one of the leading SEO company in Bangalore.

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Now that the pandemic is here to stay for a while, brands across the industries are going online to sustain the crisis. Fashion brands are no exception. Amidst the major brands rushing to attract online consumers, digital marketing for fashion brands has now become the determining factor in their success.

Digital marketing strategy can make or break the marketing efforts of every business. Instead of considering investing in digital marketing as a surplus costs, the brands need to realize its importance and treat digital marketing as vital for their business success.

Especially post COVID-19, digital marketing has become more obligatory (kind of) for business growth than ever.

Read More – Digital Marketing Trends Post COVID-19

 

The Benefits Of Digital Marketing For Fashion Brands

There are multiple benefits of digital marketing but I will point out 3 major ones.

1. Affordable

As against traditional marketing, digital marketing for fashion brands is quite an economical option to go for. Especially post the pandemic, when times are tough for businesses, opting for the affordable way of marketing is a smart decision for your business.

2. Customizable

In Google Ads or Facebook ads, you can target and customize your reach as per your wish. For eg. if your product is female-oriented, you can target the ad’s reach to females only. On the other hand, if you are running an ad campaign on a local FM radio station for your fashion brand, then your ads may reach all segments of the audience irrespective of your targeting which is simply a waste of marketing budget & efforts.

3. Measurable

Unlike traditional marketing efforts, digital marketing for fashion brands is highly measurable. One can analyze every marketing task from ROI, reach, engagement point of view. Draw conclusions from it and device future digital marketing strategy accordingly. There are many digital marketing tools that hold the power to present data in a magically detailed manner.

Now that I have shed some light on why digital marketing for fashion brands is important, I would like to present the digital marketing strategy for fashion brand owners, especially smaller ones, to implement successful digital marketing for their brands.

Initially, smaller brands can begin internet marketing on their own if they have budget constraints. Once they are able to gain traction, they can outsource the same to professionals.

Therefore, following are the channels to get sales from, by implementing digital marketing for fashion brands.

1. Google Ads (PPC Ads)

Initially run Google Search Ads to target users searching for products similar to yours. Thereafter, you could additionally run Google Display Ads.

Please note that Google ads like any other PPC (Pay Per Click) ads, charge you only when someone clicks on the ad. Therefore, you do not have to pay a penny when someone just views the ads and does not click it.

It is preferred to hire a PPC professional to manage Google Ads. Instead of treating it as the cost, I would suggest considering the professional’s fee as an investment in your business growth.

EXPERT ADVICE: Never begin with Google Display Ads as they are costlier than Google Search Ads.

If you do not have a budget to hire such a professional, you could start with Google Smart Campaign. These ads are perfect for those who don’t have basic knowledge of Google Standard Ads and do not wish to invest in hiring a professional.

But personally I would suggest the businesses to go for a PPC professional as Google Smart Campaign ads are costlier & less efficient than standard ads.

2. Facebook Ads

Facebook is the largest social media on the planet. So naturally, it is also one of the best platforms to promote your business and reach potential customers.

Like Google Ads, Facebook ads are PPC ads i.e. you pay for every click.

Facebook ads of Carousel type are best for fashion based products. It showcases multiple products in the carousel form which increases the chances of sales. If optimized correctly, Facebook ads have been comparatively cheaper than Google ads.

Initially run an ad campaign to improve website traffic. Followed by setting up another campaign to bring in actual sales.

3. On-Page SEO

Generally, fashion brands sell their products either on their own eCommerce website or on the established marketplaces like Amazon / Flipkart.

Here SEO plays a very important role in digital marketing for fashion brands to attract organic sales from the website and/or the marketplaces.

For those who are unaware of what is On-page SEO, it basically includes few changes (optimization) in your website or Amazon/Flipkart store to improve your organic website/store traffic & thus, sales eventually.

Therefore implementing On-Page SEO for your eCommerce website helps in strengthening your digital marketing efforts for your fashion products.

Read here: Best Practices for SEO of eCommerce websites

And for Shopify owners, I have published one detailed article on How to perform On-Page Shopify SEO. Please check it out too.

SEO is an on-going process and gives slow but steady sales in the long run as against the PPC.

4. Influencer Marketing

Social media influencers are basically individuals with a significant number of followers sharing one common interest. Thus, you may target a few influencers who create content around fashion.

It begins with identifying the right influencer for your product, asking him to advertise your products in return he receives the sponsorship.

For small fashion brands, influencer marketing is one of the affordable marketing techniques available out there.

Additionally, influencer marketing as part of digital marketing for fashion brands helps in improving your social media presence.

Instagram is one of the best social media platforms for fashion brands. Pinterest is another platform that one can work on.

To summarize, you need to approach influencers according to your budget and execute effective influencer marketing for digital marketing for fashion brands.

5. Social Media Contests / Offers

Organizing social media contests is one of the effective ways of growing your social media assets organically & essential segment of digital marketing for fashion brands.

The contests could be in the form of quiz, competitions, fun games, offers, engaging tasks, etc.

Read more: 5 proven ways to boost SEO using social media

The following are a few ideas you can follow –

  • Ask followers to post a selfie with your product, tag your page & stand a chance to win gifts.
  • Publish a post asking people to complete a sentence (relevant to your product) using the mobile keyboard’s predictive text.
  • Ask followers to tag their 5 friends to remind them that they owe a gift. Winners get a free gift from your brand.

In a nutshell, there are many creative ways to come up with an interesting contest on social media for digital marketing for fashion brands.

Summary

Digital marketing is a must to achieve online growth for fashion brands. Especially post the pandemic as people are spending time on the internet more than ever.

When it comes to digital marketing, the sky is the limit. But small fashion brands are recommended to begin with baby steps. Don’t hesitate to invest your time & money into digital marketing as it surely going to give ROI if rightly done.

Try every possible channel of digital marketing for fashion brands. Observe which is performing better and based on their performance, strategize your further marketing efforts accordingly.

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GET YOUR BUSINESS ON THE DIGITAL FAST LANE!

Being an advertising agency, we know the power of print. Be it sales-related, brand-building, or showcasing creativity – print was the medium that revolutionized it all. It helped businesses sprint ahead of their competitors. But times change, inventions change – the market changes. After a point, you have to strike a balance between making change as well as adapting to it. And we feel that is the power of digital. We still have those days where we praise the power of the print medium and how it might never die, but digital processes are here to give a new life to advertising and marketing.

 

BUD is a house of ideas unrestricted by media or platforms. We focus on delivering creative and result-oriented solutions. That’s helped us become a leading digital marketing company in Bangalore. Our approach is not just opening your brand’s social media account but streamlining your brand visibility vis-a-vis results and sales. We believe in 360-degree digital marketing solutions that are individualistic, flexible, yet focused. Here, we wanted to shed more light on our digital operations. We felt digital marketing, and more importantly, its various pillars need more clarity and attention so that business-owners, producers, and consumers are aware of this tool or maybe even a weapon. What sets BUD apart from other agencies is our ability to be specialists as well as end-to-end marketing experts. Our technologists, digital marketers, and Google certified analysts combine to make us a holistic advertising & digital agency yet equally specialized as any purely social media marketing or SEO company in Bangalore.

Today, the first thing we do with new information is to Google it. Be it an interesting fact we’ve heard or a new product that has entered the market. This makes your search engine presence more than an ‘add-on benefit’, but a necessity for brand growth. You need to appear on the first page of Google, if not the first thing that appears on the search results. So you can just search for the best SEO company in Bangalore and you’ll find us high on top, and that’s not all we do. We also give solely social media companies in Bangalore a run for their money as we are a creative agency that develops your brand’s distinct identity on social media as a part of the larger brand-building exercise – in sync with advertising, digital marketing, and SEO processes.

BUD India is one of the leading creative agency in Bangalore. Check out our services and works in the field of branding.

Pay-Per-Click and Paid Search advertising is another area of our expertise. From conceptualization to execution and report analysis, PPC advertising with us can help you inch closer to your business objectives. Along with Content & Email marketing, we become a holistic advertising agency & digital powerhouse that also offers the best email marketing services in Bangalore. Our insights and keen understanding of the various digital platforms to help us create & curate communication strategies to effectively reach your audience. We also offer elaborate website development services that enhance your brand’s online presence. Today, your website stands as the chief marketing officer for your brand. From e-commerce websites, HTML 5, to custom-built websites, we do it all at BUD.

BUD is a 360 degree creative and digital agency based out of Bangalore. We are creative problem-solvers who think global and communicate mainline, digital, and BTL. Today, digital marketing stands as a powerful tool to grow your business & drive sales. And that’s what we do and have done for numerous companies over the years. 

 

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DON’T MINIMISE, OPTIMISE

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The Coronavirus pandemic is here to stay for some time. As economies walk the fine line between opening up and containing the spread, how we interact with each other becomes of utmost value. We must all follow the safety guidelines as we go about our personal and professional lives. Incomes are down, demand is down, business is down – but all hope is not lost. The economy will revive and we will get back stronger together.

As a creative advertising agency in Bangalore, we wholeheartedly believe that our economy will crawl back. Our processes and business activities in place will definitely have to be re-looked at for a post-COVID world, but the show will go on. So as we all aim to protect our lives while securing our livelihoods, what would be a way forward for marketing and communications?

As any digital marketing agency in Bangalore will tell you, online activities have boomed in the last few months. Not just social media interaction, but also in terms of generating business, the online world has been a source of business optimism in these trying times. Incomes have taken a significant hit so there is always a pull for organizations to reduce their expenses.

But with collective spirit and action turning towards revival, it is best to optimize your expenses as opposed to minimizing them in an attempt to save. There are numerous benefits to continue advertising in these times, and 360-degree advertising and digital marketing companies in Bangalore, like us, can help you effectively use your funds to reach a wider audience, better.

First and foremost, people are still consuming. Yes, the products we consume or the way we consume has changed. So as a brand, reducing your interaction with your audience might seem like a cost-saving step, but it will only help you in the immediate short run. It’s important to continue engaging with your customers, letting them know you are with them in these times. This makes your brand a trusted partner in the eyes of the consumer, and also ensures better recall when the situation improves.

The lockdown and travel restrictions have changed our daily lives. One silver lining is that businesses and processes have received a huge push towards the digital world. With work-from-home and social media interaction on the rise, your business can prosper with digital wings. Be it a valuable engagement on social media or helpful online ads, the digital world offers numerous benefits for a brand. One highlight is how you can reach a growing number of customers at a fraction of the price of conventional media.

Not just that, we at Bud use our expertise as an advertising agency in Bangalore to get the right message across to the right set of people. That’s the power of digital! You can control what you say exactly to whom you want to say it too. You also enjoy transparency down to the single rupee you have spent, allowing you to allocate your marketing budgets better.

Consumers have also taken an increased preference to shop online, giving businesses the opportunity to strengthen their website. Now is a great time to put a firm footing away from traditional sales and make the most of websites as the newest sales department. We provide leading web design services, making us a one-stop destination to get your business growing on the digital lane.

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WHAT SHOULD YOUR BUSINESS DO DURING A PANDEMIC

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The Coronavirus Pandemic has shaken the entire world. Businesses are experiencing major impacts no matter how established they are and are having to re-look at how they manage and operate their business. BUD is the best digital marketing company in Bangalore and we’re here to tell you, playing it safe now is often the worst option. Now is the time to think, adapt and make your business digital.

People should be able to find you online

During this crisis so many businesses have turned digital. Since people are not stepping outside, they’re spending time in front of their mobile or laptop screens. Search traffic has increased significantly and will continue to climb. You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so your business can be easily found. As the best SEO company in Bangalore, we are here to guide you and help your brand find its way to the top of the search results pages.

Pay-per-click is a smart move

With people sitting at home in front of their screens, it’s a great opportunity for businesses to use PPC marketing to connect with their customers and gain a competitive advantage. Oh, and it’s a great chance to save some money within your digital marketing budget. Pay-per-click marketing can work for almost any kind of business, whether you’re looking to sell products through an e-commerce website, generate leads for a service-based or software business, build brand awareness, or even drive foot traffic and phone calls to your local store. It is a bit difficult to execute. In order to get the most out of your pay-per-click marketing campaign, you need to follow a few best practices and BUD being the best digital marketing company in Bangalore can help you with that.

Utilize this opportunity

Offering special discounts during this uncertain time period can show support for your customer base and will keep your revenue flowing. Identify your product-market fit and create a special offer. Many people are at home browsing, looking for discounts to save money during a time of unrest. It’s a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open. Display your special offers through pay-per-click advertising and social media.

Give your brand a makeover

Many brands are turning digital and contacting top advertising agencies in India. You can use this time and opportunity to give your brand a complete makeover. The decision to change can be very difficult but you need to keep up with the trends and current situation of the country. With all businesses going digital, you need to make sure you have an excellent website and that you’re present and active on all social media handles. BUD is the best advertising agency in Bangalore and will help with the rebranding and give your brand new identity.

When the Pandemic is over

The coronavirus Pandemic will eventually fade, normalcy is going to return and consumers’ spending habits will stabilize. SEO is more of a long-term strategy, what you do today for your SEO campaign will affect your organic search traffic two months from now. Pausing your SEO campaign now could have a major impact on your revenue potential when the coronavirus starts to become a distant memory. Whatever decisions you’re making for your brand right now will impact the future when things go back to normal.

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To stay ahead in the Marketing Competition among your competitors, you should go through Digital Marketing Tips that generate fresh ideas for you. If you are running a Digital Marketing Firm, then you should take ideas and reviews from your competitors’ success stories. You can follow top performers' ideas related to Digital Media, Marketing, Web Development, Mobile, Design, User Experience, and Public Relations. In this way, you can fulfill the expectancy of your customers and able to understand their requirements.

Here are given few Digital Marketing Companies In Delhi success stories so that you can learn how to rate your growth by following some important changes and updates.

  • Beyond

Digital Marketing Agency Beyond provides information and global experience in Research and Analytics besides Idea Management and Product Design Services. This information is important to generate a valuable resource in the design, tech, news, culture, and data. It puts light on various topics like virtual reality, design, agency life, wearable tech, etc.

  • Major Tom

These agency stories provide us interesting innovative ideas and leading insights. You can learn best practices and also gain growth with diverse and creative strategies to run your business successfully.

  • Crafted

This agency makes you learn about the importance of Digital Marketing Business. It will keep you up to date within the passing time and moments. It also shares the latest trends in design and development. It also makes you available highlights from Digital Endeavors that has been taken by this agency during their downfall journey. Have an attentive look on these well-prepared resources and you will never regret it.

  • Luminary

This Company has gained eminence in Digital Media, Research and Analytics, Data Management, Mobile, Design, etc. It will be providing you an inspiration to support and guides your clients on his business journey.

  • Pound & Grain

It is also one of the famous and successful Digital Marketing Agencies In India and it inspires you to grow and develop your clients and yourself.  You can take innovation script and resources from handcrafted articles, social contents, and more.

  • Webtimd

It uses a set of strategies and tools to help the customers to reach their goals. The Marketing Approach among people decides how much they understand information about products or services and then make purchase. It offers services of traffic generation to make the deal between you and customer success. It will maintain the reputation and observance of yours among consumers.

Features of Zsdigital

Zsdigital global explanation is a precise IT solution and services company offering its customers in application growth, data and professional outsourcing, consulting, and system involvement. Zsdigital will help you to connect clients effectively and use their feedback for self-improvement and business growth. The online marketing solutions provided by Zsdigital will be 100% genuine and free of errors. So save your precious and valuable moment and visit us and contact us today.

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7163699856?profile=RESIZE_710xDigital marketing has transformed the face of advertising in these recent years. While a lot of companies cling to print, TV, radio and other means of outmoded publicity, some switched to digital approaches for more opportuneness. When the internet became widespread, lots of firms took the freedom of sponsoring their merchandises and services online. What is it about digital marketing that makes it so widely held at the present time? Find out how a reliable digital marketing company in India can help with your online marketing requirements.

What Is Digital Marketing?

Digital marketing utilizes technology to send promotion messages and interact with prospective customers for product advertisings. This uses the internet and devices like smartphones, game consoles, and computers to develop more communication with a specific audience and to put prominence on brand advertising. This narrows a firm's targeting methodology so customers can find products or services that fit their interest, rather than large-scale advertising that concentrates on a wide market. Companies can create enhanced opportunities in a well-timed and economical manner that old-style marketing may not offer.

Diverse Types of Digital Advertising

This form of advertising does not count on one method to accomplish a company's objectives. You can use diverse mediums concurrently to promote merchandises via your customers. Here are some popular strategies that Digital Marketing Company like Bharat Arpanet uses:

Pay Per Click

This is the procedure of promoting websites via search engines. Marketing experts place text advertisements along the top, bottom and side of a search results page. You need to pay a specific fee when users click on the ad. You must also select between two models to decide the cost per click. Some firms bid on some keywords with significance to their target market. Others select a fixed rate that promoters may offer for the ad placement.

Social Media Marketing

This type of marketing permits you to spread news and other advertisings throughout social networking websites. You can post statuses, events and pictures on these networking sites to keep clienteles updated. If users find your content pertinent and advantageous, they can share it on their profile. A remarkable thing about social media marketing is you can interact with customers straightaway. This method is one of the most economical digital marketing resolutions.

About Bharat Arpanet

Bharat Arpanet is a one-stop destination where all your digital marketing issues can find their answers.

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A Short Guide to Repositioning Your Company

Positioning is how your audience perceives your company in comparison to your competitors. Often this perception is referred to as a ”place” existing in a consumer’s mind. But the modern-day positioning ideologies extend this ”place” to your target audience’s heart as well, asserting that positioning should propel people.

Powerful positioning is competitively distinct and credible, therefore sustainable and believable for the brand, stimulating growth in crucial areas of the business. You need not confuse it with a tagline. A positioning statement is meant to navigate business decisions and incorporate its purpose.

However, markets are dynamic, continuously changing with new competitors, developing with consumer needs, innovations in technology, government laws, and economic circumstances, among other elements such as a worldwide pandemic. This is why it is critical for companies to reconsider their positioning right after the market shifts or they are risking being left behind.

In the face of such a gigantic market shift, a lot of companies have been reanalyzing their position and how they can adapt and withstand. As a business owner, you must see the changing conditions as growth opportunities. Whether you are looking at slumping sales or profit margin due to new competition or low growth, being open to change will not only allow your business to endure but also to flourish.

Steps to Take for Repositioning

The process of repositioning is quite similar to when you initially established your positioning. It involved identifying your target audience, examining their problems, and then outlining how your products or services can resolve their pain points better than your competitors and explaining why consumers should believe that.

However, it is vital to ask your audience to find out this information instead of presuming on their behalf. By communicating with your consumers, you might find out some changes in their lives or perceptions or maybe even a newly arrived competitor.

Next, you need to review your positioning map (also known as perception map), which evaluates the market and portrays how you compare to your competitors in terms of benefits. This will let you find some gaps in the map that represent an opportunity for a unique position called ”white space” in the market.

Contrary to the time when you first established your positioning, repositioning should consider your starting point because you are not starting from scratch, and your customers already have developed a perception about your company. The more you move away from what your business is known for, the more time, effort, and resources will be required. Moreover, moving farther away from your initial position increases the risks you carry. For instance, shifting too far from the initial point might make you lose your credibility because consumers might not completely trust your new positioning.

Generating brand confusion is another risk in repositioning where customers don’t know what you are representing because the new messages mix with the old ones. Apart from this, you might have baggage with high-value consumers who are emotionally linked with your former brand positioning and might leave with any alteration. Despite that, you are making this repositioning decision because of a substantial market opportunity that overshadows these losses or stakes and preventing your brand from becoming outdated in this hastily changing world.

Sometimes, repositioning may involve rebranding. For example, when you are striving to appeal to a new customer base or when your brand has become obsolete and needs to be brought up to date to appear as more relevant. Now this will involve building a new brand identity that could comprise a logo or a visual language that appeals and speaks to your target audience.

However, your brand identity is not the only touchpoint that needs reconsidering during positioning. From customer service to sales, every channel and function should be in line to be consistent and create a united perception.

Conclusion

Repositioning is an excellent way of transforming a situation into an advantage instead of becoming a casualty. Just like positioning, repositioning depends on how well you know your target audience, comprehend their needs, and find unique ways of enhancing their lives. This will help you in communicating your true value against your competition to your customers and make your brand more relevant. This will help in establishing a strong brand position for the future and improve your sales and growth overall.

Let us know how brand repositioning works out for your company in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketingSEOSMOPPC, and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : A Short Guide to Repositioning Your CompanyTireless IT Services

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When it comes to developing a solid marketing strategy, most beginners have nothing except the expert advice they find online in  blogs to start with. No doubt, this will last you a long way, but at the end of the day, you are borrowing experiences from somebody else’s business instead of building your own. This is the reason why big firms spend so much on analytics and data.

Because with someone else’s analytics, you can only go this far, but at some point, you need to start collecting and interpreting data yourself. Without doing this, you cannot expect to understand your vast customer base. In this blog, we will be discussing how to create a customer journey map and all the information and tools that you will need for that.

How to Create Your Customer Journey Map?

A customer journey map (CJM) shows the path of a customer from making their decision to purchase or take any other action to actually doing it successfully.

You can easily create a CJM for most processes that involve customer decisions and then use it for multiple purposes. Like a comprehensive map of going from the initial funnel stage to making a purchase can be utilized to improve conversions.

Well, for now, we will focus on making a simple CJM that covers a customer’s journey from showing interest in your product to purchasing it. This will help you in enhancing your overall marketing strategy.

Let’s dive into the details.

  1. Defining user personas

Before you track the customer’s path, you need to know who is making that journey, and for this, you must know at least these four sets of data about your consumers:

  • Demographics (age, gender, location, etc.)
  • What solutions does your product provide them?
  • What do your customers value from the product?
  • Where do they get information from?

These points will help you know your customers and their journey better. Here are the tools that will help you in acquiring this information.

  • Google Analytics
  • Sign-up forms
  • Facebook Analytics
  • Email surveys
  • Pop-up surveys

You can easily get users to give you their basic demographic information via sign-up forms. You can ask them to provide a bit more than just their email address while they are registering on your site or grabbing a freebie. With this, you will already have a decent customer database. If you deal on a B2B platform, then gathering employment information can be extremely valuable for you.

Similarly, you can utilize the other tools mentioned above to gain information about your customers. Although these are just some basic tools, you can always switch to a more advanced analytical tool if you want.

2. Identifying touchpoints

Once you know who your customers are, it’s time to start tracking their path towards making a purchase. You will have to trace the touchpoints the customers have with your company as they move through every stage of the sales funnel.

Asking your leads how they ended up on your site might not be an excellent idea as, before the purchase, many touchpoints will be forgotten.

You can do it more efficiently by using these tools:

  • Google Analytics
  • Sign-up forms
  • Lead scoring software

Let’s begin by looking at the off-website touchpoints. Typically, social media, blog posts in Google SERPs, ads, and other online portals drive a customer to your site. You can use Google Analytics to find out where the traffic is coming from.

The other trick is to learn to use Google Analytics’ ”Reverse Goal Path,” which lets you choose a goal from your campaign and see the actions a customer performed on the website before converting. This will show you most of the on-website customer journey.

3. Drawing the map

By now, you know who your customers are and what actions they perform on your website before making a purchase. So now, all you need to do is draw the customer journey map.

You can create it in whichever way you like, just ensure that it will always be useful for future use. You can choose your own tool, whether it is a piece of paper or Photoshop or any other tool you are comfortable in using.

Begin by specifying the user persona for which you are drawing the map. Since different user personas can have different journeys, you might need to draw multiple maps.

How to Improve Your Marketing Strategy With Customer Journey Map?

Once you finish drawing your customer journey map, it’s time to understand how you can utilize it to improve your marketing strategy.

  1. Search for insights

Your CJM is not complete without the insights or potential opportunities for development. Get your team in place and brainstorm opportunities for improvement that you can interpret from the customer journey map.

There is no particular way to do it. It all depends on what your map shows. For example, if you observe that a specific touchpoint has a poor conversion rate in comparison to the rest, you must work on it. Conduct more research and find out why it isn’t performing well and how you can improve it.

2. Improve messaging

A customer’s motivating factor in making a purchase plays a huge role in deciding which company they are going to stick with. So if you discover what your audience is looking for is not what you are advertising, it is a crystal clear sign that you need to improve it.

3. Focus on tangential interests

If you are performing content marketing, then your findings from the ”Affinity Categories” can be useful for you. Some people can find out your products while reading a blog related to it. Lookup the data on affinity categories, and you will be able to add several new topics to your content marketing stockpile.

4. Focus on high-converting channels

Customer journey mapping lets you figure out which marketing channels work best for you. See which channels are the most widespread in the first half of the customer journey and find the reason behind it. Now you can either try to fix the channels that are not bringing enough customers, or you can double down on the ones that are already bringing you the best ROI.

5. Boost on-website conversion

You will get some great analytics on the on-website actions of your customers through CJM. This will help you see what your leads do on your website before converting, which allows you to improve the entire process.

This is not just about improving the touchpoints you have; you can also modify your on-site conversion strategy and put in new touchpoints.

Creating a customer journey map helps you know so much about your consumers and their journey on your website. It opens many doors to improve the user experience, which will ultimately boost your conversions. Let us know how this works out for your website in the comments below.

 is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketing, and web development company that comes with massive experiences. We specialize in digital marketing,  and development, graphic design, and a lot more.

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Launching your new product in the market can either be the start of a beautiful journey or a complete disaster. It is a crucial moment that requires your full attention and care.

Over the past few years, the word ”growth hacking” has become quite a buzzword referring to the non-traditional  strategies to assure rapid growth. Such techniques are utilized by many startups to ensure a quick penetration in the market, but growth hacking can be just as beneficial to businesses of any size and experience.

In this blog, we will be sharing ten effective marketing strategies based on growth hacking to help your new product reach new heights of success.

10 Marketing Strategies to Launch Your New Product

  1. Arrange a pre-launch giveaway

You need to create a feeling of excitement and expectations for its release starting weeks or even months in advance so that your product takes off promptly.

This can be done effectively through pre-launch giveaways and contests. It is pretty simple — the participants help you in spreading the word, and you give your product away to an exclusive group of lucky winners. You can choose from various options such as photography contests, giveaways, prizes for the most creative ideas, etc.

Whichever option you choose, try to find techniques that will help in making it as viral as possible. For example, you can make users share their participation on their social media, follow your page, or tag five friends. Keep your messages creative to ensure that it does not come across as spammy to people. You can offer bonus points for bringing in other friends.

2. Improve your organic visibility

In simple words, get your  in place. A well-positioned website on search engines will provide you with a customer base to communicate your new products. This makes things a lot easier than having to start from scratch.

To make your SEO work, you must give valuable information to your audience. For that, you need to focus on optimizing these three areas primarily:

  • Keywords — Instead of thinking about what you would call or how you would define your product, think about how a new user would search for it.
  • Meta descriptions — People see meta descriptions as a summary of your site on search engines; therefore, it must be short, crisp, and appealing. But beware as sometimes Google neglects this description and shows the first few lines of text on your page instead. Ensure that these lines are up to the mark too.
  • First paragraphs — Your goal should be to ensure that your visitors know about your product in the least possible amount of reading time.

3. Generate shareable content

One of the most reliable digital marketing strategies is generating content consistently, especially for the medium or long run.

Spend time in making high-quality blogs about your business or relevant topics that your audience will be interested in reading. The goal should be to make the readers share your content themselves, which will, in turn, drive traffic to your website regularly.

4. Consider Remarketing

A smart marketing strategy understands that it is about guiding the visitors through the marketing funnel instead of just impacting them blindly.

Customers are in different stages of the buying process, and they might not be ready to buy from you the first time they come across your company. But this doesn’t mean you have to abandon them. Try to get them to give you their contact information and make sure to nourish your relationship with them.

However, do not forget about other things during the process. Be in close communication with your other more dedicated leads via newsletters, emails, etc. And of course, inform them about your new product launch.

5. Build a recommendation system

Till date, word-of-mouth continues to be the most effective method of spreading the word about a product. Naturally, customers talk to their friends and family about the products they use and recommend. But giving them a little push can turn the tables for you.

You can offer them incentives or rewards for their recommendations. Well, who doesn’t like a little bonus? All you have to do is give them discount coupons or free shipping in exchange for recommending their friends to you.

6. Optimize your website speed

A simple trick that can do wonders for your business. Make sure that your website performs within the blink of an eye.

What can be more annoying than a site that takes forever to load? A quick and smooth running website boosts user experience and brand perception.

There are multiple ways of improving your website’s loading time, so be sure to discuss this with an expert. But till then, here is a quick fix. Make sure that the images on your website are of just enough quality to be viewed clearly across all screen sizes but not so heavy that it slows down the loading speed.

7. Build relationships with bloggers and influencers

Influencers are the new trendsetters of digital marketing strategies. Being an expert in a particular area or niche, they tend to have a loyal customer base waiting and willing to follow their recommendations. You can make the most out of this to spread the word about your new product out in the market.

The most common way to get bloggers and influencers talking about your product is by organizing events and sending out free product samples. However, it is essential to keep this in mind that you cannot just buy their recommendation or opinion as they need to be loyal to their audience and give their honest viewpoint. Also, to avoid any fiasco, you can invest some time in analyzing which blogger or influencer will be most interested in your product.

8. Take care of your customer service

Over the past couple of years, customers have become used to getting responses from companies 24/7, so ensure that you are available to help them online.

Moreover, you need to be careful while appointing staff for customer service. As they’ll be representing your brand, communicating with your audience regularly, they must be patient and empathetic with excellent problem-solving skills. This will help you in offering your consumers the kind of experience they deserve.

9. Prepare the FAQs before launching your new product

When you release a new product in the market, people typically have a lot of questions regarding how the product works and how it can benefit them. The more creative your product is, more explanation you will have to provide. So we would advise you to prepare ahead of time by making a comprehensive and easy to find “FAQ or Frequently Asked Questions” section. It would be best if you encourage visitors to browse it before approaching you with their questions.

10. Consider email marketing

Although email as a digital marketing strategy might sound a bit old-school, it is still as effective as ever. Therefore you should make the most out of it.

Creating an email marketing strategy starts with making a customer database. The more information you have about each of them, the more personalized your strategy will be. You can consider their age, gender, location, and previously bought products or the ones they have shown interest in.

This information can be used to make a personalized emailing strategy where the receivers will feel that it has been written especially for them. Marketing automation can help you in managing all this information efficiently.

These were the ten most effective marketing strategies to make your product launch a success. However, one thing that most companies misunderstand is that social networks don’t sell. But that time is long gone now. A lot of brands have been making huge profits through social media platforms. These strategies mentioned above have worked wonders for other companies. Let us know how it works out for your product launch in the comments below.

 is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketing, seo and  company that comes with massive experiences. We specialize in digital marketing,  and development, graphic design, and a lot more.

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Generally, when someone talks about a site, the frontend where the visitor engages is what pops up in our mind. However, the majority of the magic happens in the backend. The backend is believed to be the driver of a website, and this is the place where the developers get to decide how the site will function.

As the complexity of the technology grew, frameworks have become an essential part of web development. Depending on the functions and features you want to have on your website, the framework you select for your site will determine its nature of success and functionality. The best website developers are skilled with these latest technologies, but most specialize. In this blog, we are going to discuss four top web development frameworks available in the market to help you make a decision.

Express

Node.js has become quite popular within the developer’s community in the past few years. As a result, Express gained a solid reputation becoming one of the most preferred backend web development frameworks. This popularity is accredited to its minimal and flexible nature that provides plenty of room for powerful features that a developer needs. This flexibility makes it an ideal framework for both single-page as well as multi-page applications. For all we know, the most intriguing factor of the Express framework is that it leverages Node.js performance allowing for a light coating of applications without hiding the node’s features.

Express is compatible with multiple other frameworks, including Sails, LoopBack, and Kranken. Due to its flexibility and minimalism, big brands and companies like Twitter, Stacks, and Accenture utilize Express.

In addition to all these features, there are several other pros of Express, it:

  • Supports a large number of plugins allowing you to add more features and functions in your web application.
  • Does not come with any definitive way of organizing your routes since it is not assertive. This makes more room for creativity and flexibility.
  • Has an easy and straightforward set.

Django

Within the developer’s community, Python is one of the most popular programming languages. Django is a Python-based framework. It encompasses almost all features and elements that a developer might need for their project, therefore excluding or at least minimizing the requirement for third-party plugins.

Several reputed companies, including Instagram, Pinterest, Spotify, Dropbox, and The Washington Post, utilize Django. Their preference for Django can be attributed to it being fast, simple, secure, and accommodatable for most web applications making room for flexibility. Also, the framework is detailed and well-established, making it reliable.

Other than these factors, there are several pros that Django comes with, such as:

  • Being written in Python, it is highly customizable, which allows the addition of multiple features while retaining its compatibility with most operating systems and databases.
  • Robust security features
  • Easy to scale up or down, given it is set up on Python
  • It has comprehensive documentation and an equally vast community, making support handily accessible.

Laravel

Renowned for its robust web application building capacities, this framework comes with most elements that a developer would need for backend web development. The most interesting facet of Laravel is possibly the fact that it utilizes the most popular programming language — PHP.

It’s structure, and design makes it friendly for both beginners as well as expert developers. In spite of being a moderately new framework, its exquisite and expressive structure lets you explore more customization options in the backend web development. It is due to these characteristics that big companies like 9GAG, MasterCard, Ratio, and BBC adopt the Laravel framework in developing their products.

Some other pros of using Laravel are:

  • Faster product development enables efficient use of time. The framework is open-source, and ever since its creation, it has been upgraded with numerous prebuilt features and functions. This allows for easy and fast web application development.
  • It comes with better authorization and authentication options, making it especially ideal for business applications that require credentials verification via registration or login.
  • Its queue service lets you put off time-consuming chores that are responsible for slowing down web applications. Thus, it helps in building faster applications.
  • Laravel has decent documentation and a large community making it easier to access support, new features, and functionalities.

Although being open-source has built a large community and room for creating the framework, the main drawback of using Laravel is that it lacks built-in support, meaning one has to depend on third-party tools for solutions.

.Net Core

One of the most versatile backend frameworks available in the market, .Net Core’s popularity has experienced an upright growth over the last few years. In the coming few years, it is liable to become the most preferred framework among web developers.

This sudden popularity is accredited to multiple features, and some of the advantages of using .Net Core framework are:

  • Enhanced performance due to code optimization. Here you do not have to change the code for optimization, unlike other frameworks. Its core compiler optimizes your code automatically.
  • You require fewer lines of codes enabling developers to accomplish high-level projects with minimal code documentation. Less coding time also makes it cost-effective. Moreover, this framework is friendly for beginner developers due to this.
  • It requires easy maintenance once deployed.
  • If you want to create a cloud-based web application, this framework is an ideal option. It is very suitable for customizing online stores and business sites.

Whatever backend web development framework you choose will depend on what functionalities you want to accomplish and what level of project you have undertaken. This was all about the top four frameworks in 2020. Let us know how these backend web development technologies work out for you in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketingSEOSMOPPC, and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : 4 Potent Backend Web Development Technologies in 2020Tireless IT Services

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The majority of the people say that they have been influenced to purchase a product after watching a video online. Around 52% of the purchasing decisions can be traced back to Facebook. People spend most of their time online; this is where you are going to find them.

As a small business, you need to be there to reach them, create brand awareness, generate more leads, and increase sales. This is why digital advertising is necessary.

In this blog, we will be discussing everything about digital advertising — what it is, why it is effective, how it can be useful to your business, etc. Let’s dive into the details.

What Is Digital Advertising?

It is the process of publishing promotional content on the internet via online platforms like social media, search engines, websites, and other sources that can be digitally accessed. Since customers are spending most of their time browsing the internet, digital advertising is the best way to put your business in front of your target audience.

What Makes It Unique?

The power of Digital Advertising to leverage the popularity of authentic websites and platforms such as Facebook, Instagram, YouTube, Google Search, etc. makes it unique. These platforms sell ad space on their website to deliver services to their customers. When you put your ads on a platform, you are actually supporting the platform that your audience loves. Let’s have a look at some statistics that will help you understand the importance of digital advertising better.

  • More than 3.5 billion searches are made on Google every single day.
  • More than 90% of users choose businesses that they find on the first SERP.
  • Around 35% of the total searches are for products.
  • More than half of the users visit the actual store within a day of doing a local search.
  • The Digital Ads revenue exceeded the $100 billion record for the first time in 2018.

Reach the right people with the right message with Digital Ads

Digital Advertising helps businesses to reach the right people with the right message at the right time. However, you might have the idea that you are doing it already through newspapers, flyers, banners, etc. But today, digital ads are raising the bar in the marketing industry.

Digital Ads lets you see measurable results

How do digital ads work?

Digital ads work by utilizing internet-based advertising tools for researching, analyzing, tracking, and improving online campaigns. Digital advertising is not just about putting quick ads online; instead, when done effectively, it seamlessly incorporates into your target audience ’s user experience on that particular site, navigates them to your own website and business. This is all done in a very natural and unobtrusive way.

You can personalize your digital ads to maximize its relevance, which, in turn, will maximize your conversions. Since it is digital, you can track every step or action that your audience takes on your ad. This allows you to earn an ROI that otherwise wouldn’t be possible.

Digital Advertising Is Not One Thing

Digital advertising isn’t just one thing. It varies across different platforms and ways in which you do it. This multiplicity lets you choose which digital ads work best for your brand and target audience. Some platforms and methods will be better for you than others.

Conducting brief research about your industry, audience, and competition will help you in deciding what is best for you. Also, being on the right platform using the right strategies will cut expenses. Likewise, using the wrong platform with the wrong strategy will leave you with poor ROI, feeling like neither your digital ads nor your strategy works.

There are multiple types of digital ads, and all of them have their own pros and cons. Therefore make sure you study them carefully before making a decision.

Why Is Digital Advertising So Successful?

To understand the importance of digital advertising and why you should utilize it too, we must know why it is so successful today.

  1. Affordable and Scalable

You must have heard how digital advertising costs are skyrocketing. But when you go in-depth and see the ROI a business can get even on small campaigns, you will realize the reality.

Digital Marketing is affordable. You can run your ads with just $5 per day on Facebook. As you start growing, you can expand your budget. Analyze, test, and simplify to maximize your ROI.

Digital Advertising is easy to scale up and down according to your conversion rates, and the number of consumers you can deal with at a time. If you start feeling a bit overwhelmed with the excellent performance of your ads, you can take a break by postponing them until you are ready to resume again.

However, working with a digital marketing agency, you can focus on running your business while they take care of your ads.

2. Specific and Targeted

You can reach exactly the target customers you want to reach by utilizing the data obtained by your company or social media platforms. This means you can run ten different types of ads targeting ten different audiences, and each customer will see the advertisements that appear most relevant to them. The more your relevance, the more your revenue will be.

3. Easy to use

You might be wondering how difficult is digital advertising or if you need technical skills for that. But the truth is, the most common types of digital ads are relatively easy to set up. Moreover, most of the programs walk you through the process.

However, mastering the art of digital advertising to maximize your ROI can be a little complex. This is when working with a professional digital marketing company helps you get the best output.

Digital Marketing Is Small Business’ Best Friend

Considering all the benefits of digital advertising listed above, it is safe to say that it makes more sense for small businesses since you don’t require a substantial corporate marketing budget to leverage it.

And using the right strategies can help you either be side-by-side or beat out the big businesses. In a nutshell, digital marketing is the supreme way of leveling the playing field for small businesses. You can compete against established brands or franchises without spending a fortune.

Digital Marketing Works Fast

Unlike other marketing techniques that take a long time, such as SEO and content marketing, digital advertising can reap huge and fast benefits.

You start running ads and see five times or even ten times more traffic that day. Depending on your business and industry, you might even begin to see bookings or sales within a couple of minutes.

Complete the orders; customers give reviews, more visitors see those reviews and want to buy from you. Your business just takes off, and this is something that digital marketing can do and has done for many.

WHAT ARE THE TYPES OF DIGITAL MARKETING?

Now let’s have a look at the various types of digital marketing. As we had discussed earlier, you must go through each one of them thoroughly to identify which form is the best for you and your company.

Primarily there are six forms of digital advertising:

  • Pay-per-click (PPC) ads
  • CPM
  • Search Marketing
  • Social Media
  • Email Marketing
  • Display Remarketing

Each of these ads can help you achieve various marketing goals, such as improve brand awareness, generate more leads, drive more customers, boost sales, and get more conversions.

With this, we would like to wrap up. By the time you reach this part, a lot of concepts must have been cleared for you regarding digital advertising, and it’s importance. Let us know how digital ads work out for your business in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketing, seosmoppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : Digital Advertising: What Is It and Why Do We Need It?E Global Soft Solutions

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Having a strong digital footprint is vital for a brand to be successful in this world of the Internet. Therefore when mapping out your marketing strategy, it is crucial to include a robust digital marketing strategy. Without having it in place, acquiring new customers, increasing brand visibility, and creating impactful profit-generating opportunities probably won’t be possible.

The 5 crucial  components that you should consider are:

  • Smartphone consideration
  • Organic Search
  • Social Media Marketing
  • Content Marketing
  • Nurturing Leads and Email Marketing

Combining all these components will make up a united digital marketing strategy. Now, how you specify these components have a direct connection on a successful campaign.

1. Smartphone Considerations

90% of customer transactions start on one device and end on another. Smartphones and tablets sales grossly outnumbered computer sales in 2014 and are continuing to do so. Learning the possibilities of mobile and marketing to those consumers is vital in this digital world. Therefore all the aspects of your digital marketing campaign must reflect smartphone considerations.

2. Organic Search

Users obtain the required information through various online methods, where the search engine results remain the most popular. Therefore the first and most crucial step of getting your site in front of your target audience is to optimize your website correctly. This will help the search engine in identifying what your website is about and how it is relevant to what the audience is searching for. Executing a solid organic search strategy will boost your site’s visibility within the search engines and help in driving more organic traffic which will ultimately increase your potential for many positive opportunities.

3. Content Marketing

Content has become the king in a digital marketing strategy. Having a blog section within your website and utilizing it to provide fresh, valuable and relevant content to the visitors is a great way to drive traffic. It will result in increased visitors and better user engagement, which will together boost conversions. Publishing unique, interesting and informative content on your website frequently will help in establishing the brand authority. With the help of proper content marketing strategies, you can establish yourself as a leader in your industry or niche.

4. Social Media Marketing

Social Media Marketing is a truly effective means of building and increasing your brand’s online presence across the Internet. It is a potent tool to share information and distribute content about your products or services. Utilizing multiple social media platforms like Facebook, Instagram, Twitter, and LinkedIn will help in creating new opportunities for interacting and connecting with your potential leads and clients. Social media also acts as a great platform to showcase your customer service. The more you engage with the audience, the more they get to see the human side of your brand which will help them to feel connected with you. There are a variety of interactive tools available on social media platforms such as polls, stories, live, Q&A, etc.

5. Nurturing Leads and Email Marketing

According to reports, only 1–3% of site visitors make a purchase decision the first time they land on a website. So when your digital marketing campaign is navigating qualified traffic to your site, what are you going to do with the remaining 97% of visitors who didn’t purchase the first time they came to your website? This is where a strategic email marketing campaign comes into play. It will help in maximizing your ROI. As observed, more than 65% of visitors are likely to buy in connection with a well-calculated email marketing campaign.

Also, keep in mind that 90% of the emails today are opened in mobile, so make sure that all your email marketing efforts are mobile-friendly.

So these were the five crucial components of digital marketing that you should consider. Let us know how these strategies work out for your business in the comments below.

 is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketing, and  company that comes with massive experiences. We specialize in digital marketing,  and development, graphic design, and a lot more.

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Search Engine Optimization involves some very complex concepts, relies on the 200+ ranking factors of Google, and needs you to put in constant efforts. This is why the SEO world is not exactly a piece of cake.

Of course, this might make SEO sound not very tempting and which also explains why the majority of the organizations have no idea about the steps they should take to increase their ranking positions in the search results. Due to this complexity, most companies end up more likely than not giving up on SEO, which is a significant part of digital marketing today.

If you are also one of them, this blog will make you reconsider. There are three main pillars of SEO, which shape its foundation. Now all the SEO tasks fall under these pillars, and if you put in some time to comprehend them, you will realize that optimizing your digital presence does not have to be necessarily tricky.

Pillar #1 Link Building, Referring Domains, and Digital PR

Link Building refers to the process of earning hyperlinks from external websites to your site. Domains from where you are getting your backlinks are called referring domains. Digital PR is a strategy aimed at boosting the online visibility of a brand by developing and nurturing relationships with journalists and online content creators.

All these three elements of SEO have become crucial. As a business owner, it is essential to put in as much effort as required to acquire high-quality links from authentic and relevant sites along with referring domains and backlinks to your own site.

When it comes to the type of links you should seek, take note of the ”high-quality,” ”authentic,” and ”relevant” words used above. This is because Google can penalize what seems like an unusual or spammy link building. You must keep this in mind as it might harm your site ranking or sometimes even get it banned.

Overall enhancing your link building, referring domains and digital PR can be easily done by

  • demonstrating value and striving to become a thought leader in your industry,
  • creating content that people in your industry find link-worthy and useful in this way, you will be ”earning” links.

Both of these tactics will help you in building people’s trust in you and your work, which will ultimately increase the chances of getting your content linked on their websites.

Pillar #2 Content Development and Content Marketing

Today content has become such a massive part of the online marketplace that one whole pillar is dedicated to it.

The main goal of your content should be building authority or topical authority, by showcasing your expertise in your content and sharing them with your audience, proving that you are not just here for the sake of money. Instead, you are aware of what you are talking about, and you are enthusiastic about it.

Although content development and content marketing are not all about quality. Here quantity is also equally important. Having lots of content on your website related to your niche or the keyword you are trying to rank for, will present you as an expert in front of Google. Now, this can do wonders for your site ranking.

Concluding, you should publish well-written and relevant content regularly. Additionally, ensure that you have a blog section within your website only. You should create a content calendar with topics you are going to cover every week or month. Moreover, you can hire a digital marketing agency or a freelancer to help you keep up with this calendar in case you don’t have enough time to do it by yourself.

Pillar #3 Technical SEO

The third pillar is technical SEO, which depends on the ability of Google to crawl and comprehend your site. This element of SEO involves some basic tasks that you must have heard about or maybe handled yourself when making your website like optimizing the title tags and meta descriptions using the right keywords.

However, technical SEO is not just about this. It includes other factors like website structure, internal linking, and adequate rendering and indexability. In a nutshell, technical SEO involves all the aspects that will ensure that your site has everything required to rank well on Google.

This is even more crucial for large websites that have hundreds or thousands of web pages (such as e-commerce sites) because you need to ensure that Google crawls all of them. If you own a large website, you need to put in extra effort for technical SEO.

Understanding these three pillars is vital as all your SEO campaigns, challenges, and tasks will fall under one of them. Whether you want to earn more links, referring domains and backlinks, or you want to build your brand reputation or boost your technical SEO efforts, having an in-depth knowledge of the foundation will ultimately make the whole process smooth.

This was all about the 3 pillars of SEO to successfully optimize your digital presence. Let us know your views about these in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketingSEOSMOPPC, and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : The 3 Pillars Of SEO To Successfully Optimize Your Digital PresenceTireless IT Services

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When it comes to Image SEO, the first thing that pops up in our mind is optimizing the alt texts, but it goes far beyond that. Image Optimization is one of the most neglected aspects of SEO, but it does not have to remain like that.

The problem is no one talks about it in detail, but we must remember that image search has the potential to drive massive traffic to your website. In this guide, we will discuss the ways to optimize your images to rank higher on image search results.

Importance Of Images

Images play a significant role in giving context to your content. Using appropriate images can help the readers understand and engage better with your content and also break large text blocks.

As Google is moving towards visual search, we are increasingly noticing images occupy prime positions in the SERPs, often above the typical organic results.

However, one thing that you must not forget is to choose the images carefully. All of us have become kind of used to seeing the same stock images on every other website. To stand out from the competition, use bespoke, unique, and original images to make your content valuable and communicate your story better.

The importance of image search can’t and shouldn’t be ignored. You must make it a part of your SEO strategy, the sooner you do it, the better your results will be.

What is Image SEO?

Image SEO or image optimization is all about enhancing your website’s images. It is done for two main purposes:

  • To increase your ranking on Google image search results,
  • To enhance the overall optimization and visibility of a web page.

Image SEO involves different tasks such as naming files correctly, adding and optimizing alt texts, reducing image sizes, etc. to help Google understand your website’s images better.

Although one of the most asked questions regarding image SEO is whether these tasks are still needed to be done considering Google’s advancement in using AI and machine learning to recognize images. The answer remains, “YES!”

Even though Google’s image recognition abilities have significantly improved, it still cannot read all image types. Moreover, SEO is not just about helping the search engine understand what the image shows. Poorly optimized images are one of the primary reasons behind slow web pages and making improvements can have a considerable impact on your site’s loading speed and PageSpeed score.

Therefore image SEO should not stop at optimizing alt texts; of course, it is one of the main parts of the process, but it is only “one of the main parts.”

What are Alt Tags and Alt Texts?

You must have heard about optimizing alt texts, alt tags, alt descriptions, and sometimes, alt attributes from SEO professionals. All these words are used interchangeably to refer to the same thing.

Alt tags are nothing but text description or an alternative for an image that indicates what the image shows for search engines or people using screen readers to access a webpage. However, the original purpose of these alt texts was to make the images accessible to the visually impaired audiences.

Alt texts help boost your site’s SEO performance by adding relevant signals and allowing search engines to comprehend the content of an image better and help it rank higher.

How To Optimize Alt Text?

Writing descriptive alt texts shouldn’t have to be hard necessarily. More likely than not, writing good alt descriptions is all about using your common sense to explain what the image depicts simply.

However, we can break down this process into three best-practice rules that you should follow when optimizing the alt text of your images.

  1. Be Descriptive and Specific

Alt texts should always be able to describe the content of an image in brief. Be as specific as you can while specifying the image. This will help it in ranking better in the image search and give context to your content.

2. Be Relevant

Alt tags are a place to describe what an image displays instead of spamming exact-match keywords.

Alt texts need to be precisely relevant. Try to write them in a manner that relates to its page topic, especially when the image is more generic.

3. Be Unique

Most people make the mistake of using the main keyword of the page as the alt text for all the images on it.

Always write unique alt texts for every image describing its specific content instead of repeating them.

How Images Affect PageSpeed Scores?

If you have used Google PageSpeed Insights tool before, you must have seen image optimization quoted as one of the primary methods of improving your website’s PageSpeed score.

Large images are the main culprits here since they take more time to download, ultimately slowing down your site’s loading speed.

7 Advanced Image Optimization Tips

Image SEO goes way beyond than just adding and optimizing alt texts.

There are several ways how you can improve your website’s performance and help it rank higher in the search results. Let’s have a look at these 7 advanced tips for image optimization.

  1. Name the images properly

One of the best practices is to use descriptive names for your images.

You must have noticed while exporting pictures from phones or cameras; they are assigned generic names. Don’t upload the images with their default filename. Give it a name that describes what the image shows. Also, separate the words using dashes instead of underscores.

Make it a habit when publishing images. Go ahead and update the filenames of the previously published images. It might take some time, but it is worthwhile.

2. Resize images according to the display dimensions

Another common issue is that the image file is much bigger in pixels than the image display dimensions on your website.

For example, the iPhone X’s back camera generates an image of 4032px x 3024px, and the maximum width that this image will display on your website is 600px.

Now the difference in these file sizes is vast. Using various images that are bigger than their display size will result in increased page file size.

Therefore you must resize images to their maximum display dimensions before uploading.

3. Reduce the image file size

One of the best ways of reducing the image file size is by resizing them to their maximum display dimensions. However, that isn’t the only way.

There are plenty of online tools available that will help you to compress your images and reduce their file size.

4. Make an image sitemap

If you genuinely and seriously want Google to discover all the images on your website and make them rank better in image search results, you should make an image sitemap that contains the URLs of all your images.

This improves the chances of your image ranking higher in search results. Also, making a sitemap that search engines can use makes more sense.

5. Host images on a CDN

A CDN (Content Delivery Network) caches the images from your website across various servers in multiple locations across the globe. This means that your images can be served to a visitor from the closest location.

You can easily set up a CDN using one of the tools available online.

6. Implement lazy loading

Images are no doubt the asset on a page with the biggest file size, and therefore the reason behind slowed down website speed.

But we can’t eliminate the images because they offer a truly valuable user experience. However, we can utilize lazy loading to hold off the browser from loading an image unless it is required.

It means the user first lands on the page quickly, and then the assets load up. This is not just for images; you can also utilize it for JavaScript.

For example, if a reader doesn’t scroll down to the second half of the page, those assets won’t be loaded. This will bring apparent performance improvement.

7. Leverage browser caching

Google PageSpeed Insights often recommends to leverage browser caching.

Browser caching is when a user’s browser stocks files, which means the next time they visit the page, the assets will load up faster.

When a user visits a page, the images are first downloaded and then showed. Without browser caching, this whole process will have to be repeated. But with browser caching, the browser will already have these files in store so the page will load much faster.

This can be very impactful for websites where people often revisit the same pages.

So this was all about the advanced image and alt text optimization to drive more organic traffic to your site. Let us know how these strategies work out for your website in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketing, seosmoppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : The Ultimate Guide To Advanced Image & Alt Text Optimization To Drive More TrafficE Global Soft Solutions

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With the pandemic still affecting the businesses all over the world, as a business owner, no matter what industry you are in, you must also be experiencing the changing waves, financial situations, or the impacts of the crashing market. No doubt since we all haven’t met these circumstances before, this all can be a little overwhelming or frightening, but there is always a way out.

If you are running a digital marketing agency and going through a rough time these days, don’t worry, you are not alone. Fortunately, there are four handy tips that you can utilize to get back in business and reemerge more robust than ever.

In this blog, we will discuss how

  • you can help your customers in these uncertain times to build a trustworthy relationship with them,
  • you can improve your communications which is a must,
  • you can support your employees during work-from-home,
  • you can prioritize your focus during this time.

Retention is important

The first thing you need to focus on is retaining customers, which can be a bit challenging since they are experiencing the impacts of this situation too. So, start by leveraging strategic retention techniques. Mostly when companies are facing a rough time, the first place they consider for making cuts is marketing expenses (or, in some cases, they do the opposite and spend even more).

To make sure you come out as strong, focus on the challenges with buoyancy and innovation. Figure out ways of revamping your product packaging and services to offer useful solutions for your consumers that serve this scenario. Your overall aim should be to show them how your products or services provide the exact resources that they need now. You need to become their support system more like a friend in this hour of need.

Communication is the key

Everyone is experiencing mixed emotions right now, which is why it is even more crucial to communicate with your customers correctly. While most of the agencies are good at maintaining friendly relationships with their clients, doing that won’t be enough. Instead, you need to step up and offer emotional support to your existing as well as new customers.

For instance, empathizing and being flexible will put you ahead in the competition as others are not being so understanding. Spend some time thinking about their situation right now and find out the ways of catering to that. For example, you can offer a new payment plan or a much-needed value-add. Anything that you provide in an understanding way will give you a bonus point against those who have not reconsidered their communications yet.

Moreover, you must remember that this is the time where you need to tell them about any changes required in their accounts. Like if your customer’s ad campaigns are not performing so well or if they need to revise something, you must tell them honestly and frankly. Also, in case your services are changing due to the present situation, you must discuss this with them instead of hiding in silence.

Postpone any pricing increases

Although offering new services or increasing your prices might sound enticing, this is not the ideal time to introduce these. Currently and maybe for the next few months, the money will be a sensitive matter for probably everyone. Asking for extra money for campaigns or even a slight increase in your packages or management charges to combat the situations your business is currently in would only put it at more risk. Also, if launching some new add-ons or an increase in pricing was planned before this pandemic hit, it is smart to postpone them. You need to think strategically.

Review your sales funnel

Driving upfront conversion campaigns won’t do any wonders now. Halt any tactics for the initial stage of the sales funnel until the situation is settled at least a little bit. During this time, you need to focus on the top of the funnel.

You can do so by offering informative, supportive, and nurturing content to your leads to drive awareness.

You can also create a video to post across social media platforms. Focus on developing high-quality education-heavy content to give your audience credible information in this time of uncertainty. Doing all this will benefit your business once the situation settles because they will turn to you since you were with them during tougher times.

These were the four handy tips to get your customers back for your digital marketing agency. Let us know how these work out for your agency in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketingseosmoppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : 4 Handy Tips To Get Customers Back For Your Digital Marketing AgencyE Global Soft Solutions

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Understanding the 4 Ps of Retail Marketing

Retail marketing refers to the process of bringing a product directly to consumers in a retail store. It comprises the planning, promotion, and presentation of the commodity. Having a unique product is just the initial step; the additional ingredients of retail marketing involve luxurious packaging, competitive cost, and sales campaigns.

The 4 Ps of retail marketing are:

  • Product
  • Price
  • Place
  • Promotion

Let’s dive into the details.

1. Product

The first ”P” seems clear-cut. Before you plunge into the marketing process, you need to have a product to market in the first place. Now, this product can be both physical or non-physical, but anyway you need to categorize it into a tidy unit. And you can do that with packaging.

Your product must have packaging

The majority of the new products fail because of three primary reasons — poor quality, deliverance, and lousy packaging.

Tiffany and Co.’s iconic packaging has made its color recognized as “Tiffany Blue.” Of course, it doesn’t work for every brand, but it does set some guidelines that can help you create a reliable packaging for your brand.

  • You should know your audience demographic.
  • Develop cheap packaging into chic and personalized.
  • Take eco-friendly options into consideration.

2. Price

You can get to grips with pricing effortlessly using the right tools. However, you need to consider a lot of aspects, including profit, overhead expenses, demand, competitors, market conditions, and product positioning. You must choose the right pricing to optimize your sales.

The two most common pricing techniques are cost-plus pricing and value-based pricing.

  • Cost-plus pricing

This involves deciding a break-even price for your product and adding a margin for each unit on the basis of how much profit you want. The cost-plus pricing method is used for products or services that remain unaffected by competition or market changes.

Since this method does not involve your or your competitive product’s value, this is not an ideal strategy for retail items.

If producing a can of mango juice costs only 50 bucks, and you add on one dollar, your product’s price will still be far too less because customers are paying double for your competitor’s offering.

  • Value-based pricing

To account for this, you must consider value-based pricing. This method involves evaluating the worth of your product for the consumers. When it comes to niche markets and fashion, this strategy can appeal to your audience’s emotions. It is most suitable for products that have changing levels of demand and value like Adidas Yeezy Sneakers by Kanye West.

This is the best strategy more likely than not to utilize in retail as it allows for more prices, therefore more profits. For example, Apple iPhones might cost the same to make as other android phones, but they are sold at higher prices because the audience perceives it as valuable.

3. Place

Even if you have the best product on the planet, but it is out of your target audience’s reach, it is all for nothing.

Your products will be presented in front of your customers by the distribution channels. When choosing these channels, you must know where your target consumers mostly shop from. For example, while you are selling your homemade corn flakes at a local market, Kellogg’s is selling it through large wholesalers.

Although here, it might look very straightforward, getting your product in front of the retailers in the first place is not a cakewalk. Here are three simple tips that can help you get your product in stores:

  • Master your packaging
  • Know the retailer and see how your product will fit
  • Practice your pitch more and more

4. Promotion

The last P is Promotion, where retail marketing meets field marketing. When you are done with the product, price, and place, it all comes down to engaging with your customers and triggering their interest in your offering.

Promotion can be done in multiple ways from traditional advertising (like Tv and newspaper ads) to influencer marketing. Two things that all advertising methods require are a deep understanding of your target audience and the best ways to reach them.

However, this principle is always on the move because when it comes to creative promotion, brands keep on outrunning each other. However, some tactics like face-to-face marketing remain on standby.

These were the four Ps of Retail Marketing. Now all you need to do is accurate execution of these principles for successful retail marketing. Let us know how this works out for your brand and products in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketingSEOSMOPPC, and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : Understanding the 4 Ps of Retail MarketingTireless IT Services

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The Ultimate Guide To Website Personalization

Website Personalization allows you to offer a one-on-one custom made experience to your visitors as soon as they land on your website. You can customize the user experience according to their purchase history, location, or consumer behavior in a way that fulfills several business purposes like better customer satisfaction, more time spent on the website, increased site visits, lesser bounce rates, boosted conversions, and enhanced brand reputation.

Personalization is not a new concept. Although back then, it was more popular in the retail market where the sellers showed products that fit your requirements when you enter their shop. The domain of personalization was missing from the online marketplace. However, as soon as the brands realized the importance of personalization in terms of user experience and revenue generation, they have started exploring this domain.

The better your website personalization, the better the shopping experience you will be offering to your users. Ultimately this will result in increased loyal customer base and retention rates.

In this guide, we will be discussing the importance, benefits, and ways to personalize your website.

Importance Of Website Personalization

In an era where brands are constantly trying to one-up each other, personalization can work wonders. Conveying your audience that you care about their choices and interests while offering them relevant experience and content can make them stay on your site longer. It might even lead the way for them to take the desired action.

Amazon is the perfect example of the importance of website personalization. It has made the shopping experience so smooth, and the recommendations are always on point, keeping all of us hooked to this amazing platform.

Maintaining the right balance between ”you might like this” and ”our eyes are on you” is not simple. You must conduct in-depth research followed by adequate planning, getting the right tools to assist you in the process, and testing out your theory before plunging into any extensive e-commerce personalization.

Benefits Of Website Personalization

Personalization is the main element of enhancing the customer experience. The better you are at addressing the user’s wants and needs, the more are the chances of their conversion and becoming a loyal customer.

Here are the top five benefits of website personalization.

  • Optimized landing pages
  • More qualified leads
  • Improved audience engagement on the website
  • Better brand affirmity

How To Personalize Your Website?

The better you know your customers, the more relevant content you can offer to your visitors, and the more conversions and sales you can drive. Here are the steps to personalize your website in the right way.

  1. Collect your visitor’s data

The key to offering a great customer experience is collecting the right data and utilizing it effectively to fine-tune your marketing strategies. Before you start developing a strategy for your website personalization, considering what kind of visitor data, you need to understand your potential customers is vital. You can gather customer data by:

  • Asking the audience directly

This is one of the best ways to collect the visitor’s data. To do this, you can ask them to fill a form and fetch details when they either purchase something for the first time from your site, subscribes or registers on your platform. This will help you gather the basic information about them, such as name, email, location, or phone number.

  • Map out the customer journey

Following your visitor’s journey on your platform can help you gain insights on their interests, choices, and behavior. Besides page views, you can also track their time spent on individual pages, how well they are engaging with your content, and where they are bouncing off. Each information you collect will improvise your website personalization.

  • Cookies and web beacons

Cookies and web beacons are other great options to fetch reliable and authentic user data. You can track your visitor’s browsing history even after they have left your site. You can see where they are going after your website, what they are looking for, and which platforms they are visiting.

  • Company records

You can also utilize your own company’s records to examine and organize user data. You can dig into sales records, transaction history, interaction with the sales representative or support team.

  • Tracking email activity

This is another way to see whether the customers are opening the emails you send them or not and to know which device they are using.

  • Acquiring data from external sources

You can also purchase data from third-party sources. The sole purpose of these sources is to collect and analyze data responsibly and sell them to companies like you. This helps businesses to see what things their target audience is looking for and whether or not they are interested in your product.

2. Profiling visitors

Once you have gathered enough visitor data from relevant sources, it’s time to make customer profiles. Doing so will help you find ways to reach your target customers correctly. It also helps you in understanding what visitors are looking for on your site, which will help you in creating personalized messaging strategies to please them.

The customer profile is more like a virtual human with a name, age, description, preferences, or sometimes physical features too. This customer profiling will help you to offer them a more personalized experience every time they visit your website.

All the customer segments are unique in terms of the products they are interested in. This information can be utilized to target these segments individually and develop website personalization strategies.

3. Establish your goals

Now it’s time to set your goals for both your website and customer segments. Goals can differ across audience demographics, locations, and industries. Some common goals are:

  • Boosting conversions
  • Reducing bounce rates
  • Facilitating product or service discoveries
  • Increasing customer retention rates
  • Driving repeat purchases

During this process a lot of questions will pop up in your mind. Ensure that you figure out answers to each of them. Some questions might be what are the best ways of engaging with your visitors or what complications are you trying to fix with this? Once you are clear on all this, you can easily establish your goals.

4. Prepare a strategy

This is the stage where you begin your website personalization journey by developing a failsafe strategy to offer the best shopping experience to your visitors.

Typically you should keep these five pages on top priority-

  • Homepage — This is the most important part of your website, and personalizing this can appeal to your visitors. You can personalize it by showing different banners to different customer personas which will help them in connecting with your brand more. You can personalize the product recommendations, navigation tab, and content on the homepage.
  • Product page — This is another crucial page. You can attract customers by showing them similar products that they have either purchased or searched for before. You can also display the products that are frequently bought together. For example, a phone and it’s back cover or gorilla glass. This way you are not only showing products that they might be interested in but also the related products that they should check out.
  • Search results — Mostly when a visitor searches for a product using the search button available on the site, many relevant searches are shown. By personalizing this section, you can drive a lot of conversions. You can display relevant products based on their onsite activity and profile.

You can also personalize other pages like shopping cart pages and no search results pages by recommending some relevant products to the one the user searched for.

5. Planning and implementing your website personalization strategy

There are four steps to do so-

  • Identify campaigns — Start writing down your goals and things you want to personalize and improve. Now brainstorm all the ways of fixing these problems.
  • Prioritize campaigns — Once you have planned and drafted your campaigns, it’s time to prioritize them. Compare each campaign against their expected difficulty level. Prioritize the one’s which are easy to execute and promise high results at the same time.
  • Utilize the right algorithms to fine-tune your campaigns — Algorithms will help you in diving deep into the ocean of website personalization. They will help you in providing a more individualized experience which will help you in grabbing your audience’s attention and achieving your goals.
  • Test — Like every other strategy, testing out your website personalization strategy is also essential. Testing it regularly will help you in finding the areas which needs improvement in your website and make amends quickly.

6. Evaluate success

Last but not the least, assessing the success of your website personalization is crucial. This will help you track the results and see which strategy is working out for you.

This was all about website personalization, it’s importance, benefits, and ways to implement it. Let us know how it works out for your site in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketingseosmoppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : The Ultimate Guide To Website PersonalizationE Global Soft Solutions

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Expanding your business in the international market can bring massive rewards that will change everything about your brand forever. But if miscalculations are made in the initial market assessment stage, it can also cause irreversible damage.

From business development manager to marketing head, everyone must assess the business potential of a future market by understanding the demand for the product and what competitors are offering in the target region.

This market assessment must be done before you make the final decision to expand into a new region or country. A part of risk will always be involved, but the rewards can be extremely profitable if you conduct thorough research on your opportunities. In this blog, we will discuss the step-by-step process of a successful new market assessment.

Key Steps To Successful New Market Assessment

From local competition to cultural hindrances to customer behaviors, every aspect needs to be considered in a proper step by step manner for market assessment.

However, before you dive into searching for a potential market, you must understand where your business stands in your current market. You need to find out if your product or service is satisfying strong customer demand in your domestic market and how are you going to learn from it to get in a different market with different consumer behaviors.

If you do not see any growth in your domestic market, expanding into a new country might not be the ideal choice, as this might be an indication that your offering is not aligning with your customers’ requirements.

Invest your time in understanding your consumers, polishing your products, and honing your marketing message in your current region before expanding to a new one.

Let’s discuss the key steps to the new market assessment.

#1 Select a country for evaluation

Performing market evaluation will protect you against expanding into a new territory where you are not yet active just for the sake of it.

It is critical to conduct a market opportunity assessment for all countries one by one. But then a question arises on how to select one country for your international expansion? Well, this is the point when a well-calculated, thorough, and strategic market research comes into play.

#2 Examine your in-house data for consumer behavior and funnel activity

You need to begin by examining your internal data to understand your company’s current position in the market.

  • Is there a rise in leads from a specific market even though you haven’t invested much there?
  • Are you seeing a short sales cycle or high win rates in some regions?
  • Do you see a higher average purchase price in a given market?

You can have your sales or business development team help you in gaining these insights. You can also use some online tools for the same.

You can see where the traffic is originating, what happens to them after arriving, and to what extent they are converting because the majority of platforms track traffic distribution by location.

Plenty of traffic coming from a particular country supplemented by enticing engagement and many conversions might be an indication that the country is an excellent option for your expansion.

#3 Research the top markets of your competitors

Researching the markets where your competitors are performing well can be beneficial information. There are plenty of tools available in the market that you can utilize to find out the locations where your competitors have built a notable presence. These insights will help you uncover some great opportunities for your business in the international market.

#4 Get a full view of competition in a new market

After spending so much time in researching your competitors individually, you would want to understand the entire market thoroughly to spot your opportunities accurately.

Investigate the activities in the competitive landscape in your target market by using online tools. You can find out which company is leading in your niche in that country. Next, you can analyze their traffic generation, tactics they are using to drive traffic, and how they are engaging with their audience. Observing the market potential of such companies will help you discover the market potential for your business too.

#5 Evaluate your potential market size and competition

It is pretty logical that you would want to enter a new market that has the most substantial opportunities for your company, and for that, you must know how to estimate the market size.

Google Market Finder is the best tool to evaluate the size of a market, but you must also remember that you might need to adjust for different search engines and market assessment tools as you endeavor international expansion.

For example, here we will be looking at Google’s data, but if the most popular search engine is different in your target market, you will have to take it into account to explore the correct percentages.

#6 Analyze the difficulty if doing business in the target region

Next, you need to find out the ease or difficulty level for doing business in a specific country. You can access this information from the third column of the Google Market Finder tool.

From the state of a country’s local economy to their overall position in the global economy to their average disposable income per household, you need to conduct everything. Because having a promising product is one thing, but finding the consumers who are willing as well as capable of paying for it, is another thing.

Similarly, you can assess the competition in the target country by finding out the number of market players and their distribution. For example, if the tool is showing multiple game-changers, it might be a strong signal of a fast-evolving market, which is an excellent place to put your time and effort. However, if there is barely any movement in the ruling players, it might be an indication of a difficult-to-penetrate market.

#7 Take language barriers and the localization expense into account

Apart from buyer behaviors, market volatility, and economic growth, considering English proficiency in the target region is crucial, when expanding beyond the English speaking world.

For instance, English proficiency is very high in Germany, and very low in U.A.E., which means the localization expense of your product and the communication therein will vastly differ between these two countries.

#8 Benchmark your performance against the competition

By the time you reach this stage, you will be done with all the basic market evaluation. Now you have to get a comprehensive understanding of the competition and benchmark your performance against it to uncover marketing opportunities.

  • Benchmark your site’s performance against your competitors in your current region. You must ensure that you are stable in your domestic market because if things are not working out great at home, then you must focus on fine-tuning your strategy before you take off into a whole new country.
  • Compare the performance of your domestic competitors in your new target market. Find out the strategies and tactics they employed when they entered the market first. You might end up learning a lot from their experiences and avoiding the same hindrances instead of repeating the whole test-experiment-discard cycle.
  • Compare the traffic volumes of your local competitors and the local player of your new target market. Comparing the traffic dynamics between countries and analyzing the difference in online customer behaviors in both regions can help you understand how you can compete in this market.

#9 Prepare a spreadsheet

International market expansion surely requires a lot of research to build a robust plan. Now that you have all that you need, it’s time to organize all these research data in one place.

Prepare a spreadsheet, gather all the related metrics in one place to find out which country has topped your research and has the most potential for your business.

When it comes to identifying your target audience and benchmarking yourself against your main competitors to make sure you are ready for the launch, this spreadsheet can be very helpful to fill in your strategy.

#10 Advance to your strategic market expansion plan

Typically analyzing and gathering all this data would be an exhausting and challenging task to do on your own. But considering how many market assessment tools are available at our fingertips today makes the whole process more comfortable than ever.

By following this step-by-step process mentioned above, you will be able to prepare and put in motion a well-researched and calculated plan to expand in a market that will reap the most significant benefits for your business.

This was all about the new market assessment. Let us know how this strategy works out for your business in the comments below. We hope this information was useful for you.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketingSEOSMOPPC, and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : Your Complete Guide To Successful New Market AssessmentTireless IT Services

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