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When it comes to developing a solid marketing strategy, most beginners have nothing except the expert advice they find online in  blogs to start with. No doubt, this will last you a long way, but at the end of the day, you are borrowing experiences from somebody else’s business instead of building your own. This is the reason why big firms spend so much on analytics and data.

Because with someone else’s analytics, you can only go this far, but at some point, you need to start collecting and interpreting data yourself. Without doing this, you cannot expect to understand your vast customer base. In this blog, we will be discussing how to create a customer journey map and all the information and tools that you will need for that.

How to Create Your Customer Journey Map?

A customer journey map (CJM) shows the path of a customer from making their decision to purchase or take any other action to actually doing it successfully.

You can easily create a CJM for most processes that involve customer decisions and then use it for multiple purposes. Like a comprehensive map of going from the initial funnel stage to making a purchase can be utilized to improve conversions.

Well, for now, we will focus on making a simple CJM that covers a customer’s journey from showing interest in your product to purchasing it. This will help you in enhancing your overall marketing strategy.

Let’s dive into the details.

  1. Defining user personas

Before you track the customer’s path, you need to know who is making that journey, and for this, you must know at least these four sets of data about your consumers:

  • Demographics (age, gender, location, etc.)
  • What solutions does your product provide them?
  • What do your customers value from the product?
  • Where do they get information from?

These points will help you know your customers and their journey better. Here are the tools that will help you in acquiring this information.

  • Google Analytics
  • Sign-up forms
  • Facebook Analytics
  • Email surveys
  • Pop-up surveys

You can easily get users to give you their basic demographic information via sign-up forms. You can ask them to provide a bit more than just their email address while they are registering on your site or grabbing a freebie. With this, you will already have a decent customer database. If you deal on a B2B platform, then gathering employment information can be extremely valuable for you.

Similarly, you can utilize the other tools mentioned above to gain information about your customers. Although these are just some basic tools, you can always switch to a more advanced analytical tool if you want.

2. Identifying touchpoints

Once you know who your customers are, it’s time to start tracking their path towards making a purchase. You will have to trace the touchpoints the customers have with your company as they move through every stage of the sales funnel.

Asking your leads how they ended up on your site might not be an excellent idea as, before the purchase, many touchpoints will be forgotten.

You can do it more efficiently by using these tools:

  • Google Analytics
  • Sign-up forms
  • Lead scoring software

Let’s begin by looking at the off-website touchpoints. Typically, social media, blog posts in Google SERPs, ads, and other online portals drive a customer to your site. You can use Google Analytics to find out where the traffic is coming from.

The other trick is to learn to use Google Analytics’ ”Reverse Goal Path,” which lets you choose a goal from your campaign and see the actions a customer performed on the website before converting. This will show you most of the on-website customer journey.

3. Drawing the map

By now, you know who your customers are and what actions they perform on your website before making a purchase. So now, all you need to do is draw the customer journey map.

You can create it in whichever way you like, just ensure that it will always be useful for future use. You can choose your own tool, whether it is a piece of paper or Photoshop or any other tool you are comfortable in using.

Begin by specifying the user persona for which you are drawing the map. Since different user personas can have different journeys, you might need to draw multiple maps.

How to Improve Your Marketing Strategy With Customer Journey Map?

Once you finish drawing your customer journey map, it’s time to understand how you can utilize it to improve your marketing strategy.

  1. Search for insights

Your CJM is not complete without the insights or potential opportunities for development. Get your team in place and brainstorm opportunities for improvement that you can interpret from the customer journey map.

There is no particular way to do it. It all depends on what your map shows. For example, if you observe that a specific touchpoint has a poor conversion rate in comparison to the rest, you must work on it. Conduct more research and find out why it isn’t performing well and how you can improve it.

2. Improve messaging

A customer’s motivating factor in making a purchase plays a huge role in deciding which company they are going to stick with. So if you discover what your audience is looking for is not what you are advertising, it is a crystal clear sign that you need to improve it.

3. Focus on tangential interests

If you are performing content marketing, then your findings from the ”Affinity Categories” can be useful for you. Some people can find out your products while reading a blog related to it. Lookup the data on affinity categories, and you will be able to add several new topics to your content marketing stockpile.

4. Focus on high-converting channels

Customer journey mapping lets you figure out which marketing channels work best for you. See which channels are the most widespread in the first half of the customer journey and find the reason behind it. Now you can either try to fix the channels that are not bringing enough customers, or you can double down on the ones that are already bringing you the best ROI.

5. Boost on-website conversion

You will get some great analytics on the on-website actions of your customers through CJM. This will help you see what your leads do on your website before converting, which allows you to improve the entire process.

This is not just about improving the touchpoints you have; you can also modify your on-site conversion strategy and put in new touchpoints.

Creating a customer journey map helps you know so much about your consumers and their journey on your website. It opens many doors to improve the user experience, which will ultimately boost your conversions. Let us know how this works out for your website in the comments below.

 is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketing, and web development company that comes with massive experiences. We specialize in digital marketing,  and development, graphic design, and a lot more.


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With the pandemic still affecting the businesses all over the world, as a business owner, no matter what industry you are in, you must also be experiencing the changing waves, financial situations, or the impacts of the crashing market. No doubt since we all haven’t met these circumstances before, this all can be a little overwhelming or frightening, but there is always a way out.

If you are running a digital marketing agency and going through a rough time these days, don’t worry, you are not alone. Fortunately, there are four handy tips that you can utilize to get back in business and reemerge more robust than ever.

In this blog, we will discuss how

  • you can help your customers in these uncertain times to build a trustworthy relationship with them,
  • you can improve your communications which is a must,
  • you can support your employees during work-from-home,
  • you can prioritize your focus during this time.

Retention is important

The first thing you need to focus on is retaining customers, which can be a bit challenging since they are experiencing the impacts of this situation too. So, start by leveraging strategic retention techniques. Mostly when companies are facing a rough time, the first place they consider for making cuts is marketing expenses (or, in some cases, they do the opposite and spend even more).

To make sure you come out as strong, focus on the challenges with buoyancy and innovation. Figure out ways of revamping your product packaging and services to offer useful solutions for your consumers that serve this scenario. Your overall aim should be to show them how your products or services provide the exact resources that they need now. You need to become their support system more like a friend in this hour of need.

Communication is the key

Everyone is experiencing mixed emotions right now, which is why it is even more crucial to communicate with your customers correctly. While most of the agencies are good at maintaining friendly relationships with their clients, doing that won’t be enough. Instead, you need to step up and offer emotional support to your existing as well as new customers.

For instance, empathizing and being flexible will put you ahead in the competition as others are not being so understanding. Spend some time thinking about their situation right now and find out the ways of catering to that. For example, you can offer a new payment plan or a much-needed value-add. Anything that you provide in an understanding way will give you a bonus point against those who have not reconsidered their communications yet.

Moreover, you must remember that this is the time where you need to tell them about any changes required in their accounts. Like if your customer’s ad campaigns are not performing so well or if they need to revise something, you must tell them honestly and frankly. Also, in case your services are changing due to the present situation, you must discuss this with them instead of hiding in silence.

Postpone any pricing increases

Although offering new services or increasing your prices might sound enticing, this is not the ideal time to introduce these. Currently and maybe for the next few months, the money will be a sensitive matter for probably everyone. Asking for extra money for campaigns or even a slight increase in your packages or management charges to combat the situations your business is currently in would only put it at more risk. Also, if launching some new add-ons or an increase in pricing was planned before this pandemic hit, it is smart to postpone them. You need to think strategically.

Review your sales funnel

Driving upfront conversion campaigns won’t do any wonders now. Halt any tactics for the initial stage of the sales funnel until the situation is settled at least a little bit. During this time, you need to focus on the top of the funnel.

You can do so by offering informative, supportive, and nurturing content to your leads to drive awareness.

You can also create a video to post across social media platforms. Focus on developing high-quality education-heavy content to give your audience credible information in this time of uncertainty. Doing all this will benefit your business once the situation settles because they will turn to you since you were with them during tougher times.

These were the four handy tips to get your customers back for your digital marketing agency. Let us know how these work out for your agency in the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketingseosmoppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : 4 Handy Tips To Get Customers Back For Your Digital Marketing AgencyE Global Soft Solutions

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Apple launched the iPhone in the year 2007. The device gloated a full touchscreen, internet capabilities, and multiplicity of personalization options. Back then, these features were rare before the iPhone was introduced. Having all these features on one phone was very intriguing. Because of this particular reason, Apple was able to stand out from the competition and built a solid reputation as well as a loyal customer base. In the first year of the iPhone release, Apple captured a 3% market share.

Currently, almost half of the market shares are owned by Apple globally, which means half of the total mobile phone owners have an iPhone.

Being a business owner, knowing your market share helps you to understand how you work out against competitors. When it comes to increasing market share, it means making sophisticated marketing decisions that promote overall sales and customer retention.

Let’s have a look at how brands can increase their market share.

What Does Increasing Market Share Means?

Increasing market share means boosting your sales efforts as an individual business by employing new or supplementary strategies to help you reach there.

Market Share can be defined as the percentage of overall sales in an industry produced by a specific brand.

In a nutshell, market share is calculated by dividing a company’s total sales over a specified period by the particular industry’s total sales over the same period. For, e.g., when calculating a market share for company A in 2019,

Market Share = Company’s total sales in 2019/Industry’s total sales in 2019

So basically, market share is how much you are making as a business in your industry and how that measures up against your competitors.

Concluding, to increase your market share in the industry, you must increase your sales. Although it sounds pretty simple, it isn’t a cakewalk. So let’s dive into its details.

5 Ways To Increase Your Market Share

There are five ways how you can increase your market share:

  1. Identify your niche and stick with it

Your brand needs to have some unique characteristics that will help it stand out from the competition. For instance, all products of Apple have their logo and sleek finish.

Apple’s logo acts like a distinguishing characteristic that enables people to identify their brand’s products in a blink of an eye when kept among look-alike items. Likewise, if you, as a company, are able to establish a recognizable brand identity while creating products or services of better quality than your competitors, you will be more likely to find and capture a more significant market share.

As a marketer, you must also consider the marketing materials that can contribute to boosting your market share. For example, if you have a popular YouTube channel, you should keep working on it to expand the reach of your products.

2. Innovate as the industry does

Today Sony’s PlayStation owns the majority of the home video game console market share. The sole reason behind this is Sony has always discovered ways to innovate and update their products faster than their competition. Today they are ruling the market because they adapt quickly, giving something new to their customer base always. These innovations are crucial to keep up with the trend, stay competitive, and increase your market share.

If your brand fails to innovate in a way that it reflects the advancements, it might end up lagging behind and eventually forgotten.

3. Engage with your customers

Customers love it when brands acknowledge them, and who knows what “they” want to see better than “them”? That means asking your customers directly is another way to increase your market share.

For example, you can send an intricately designed survey to your loyal customers, asking them about the design, features, or updates they’d like to see. These insights will help you in visualizing substantial ways to enhance your products or services, which will lead to an increase in your market share.

Although it’s not necessarily essential to engage with customers via surveys only. People have started spending the majority of their time on social media. Interacting with your audience via platforms like Instagram stories can be very useful. This is a low cost of engaging with your customers and finding out where you stand in the industry from the audience’s point of view.

4. Consider an acquisition

Another way of increasing your market share is by acquiring a company that lines up well with your products or services. You will have to conduct research, but you might also end up gaining a potentially huge market share.

Typically companies go for acquisition to either gain a more significant market share or expand the scale of their products. Acquiring a competitor company should be a well-thought decision so that it is a positive addition to your company.

5. Continue to please your customers

When it comes to creating a loyal customer base, Netflix’s game is quite strong. It keeps on adding new original shows and refining its platform to give better experience. As a result, Netflix is a leading streaming service in the market. The secret ingredient is that Netflix keeps its customers happy by offering exceptional experiences, such as displaying most favorite shows of an individual on the top or show suggestions.

Likewise, Apple continues to be a leader in the mobile market because it keeps on upgrading its products and adding value to people’s lives.

By observing your market share and discovering ways to increase it, you will be able to establish your brand in a more stable position in your industry while boosting your customer retention rates.

These were the five ways of increasing your market share. Let us know how these strategies work out for your business via the comments below.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketingSEOSMOPPC, and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : A Short & Simple Guide To Increasing Your Market ShareTireless IT Services

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Planning to launch a new product? But the fear of failure is holding you back, making you delay your launch further? Or, well, maybe you are so distracted by the little details that you are unable to focus on the more significant or more important aspects of your new product launch.

No doubt, a new product launch can make you nervous as the big dark cloud of challenges that can hurt your product launch surrounds you. But that doesn’t mean you can’t do anything about it. Procrastinating your product launch will do no good. The challenges you have to face now, you’ll be facing them later too.

Launching a new product is definitely challenging, and only two in ten new products manage to survive in the market for more than a year. Due to these reduced success rates, companies often end up suffering huge losses. Considering all the expenses incurred in introducing a new product in the market, businesses must formulate abilities that will enable them to market their new product successfully.

In this blog, we will be discussing some common marketing challenges that businesses face during a new product launch along with their solutions.

1. Brand Messaging and Product Positioning Challenges

You have made your new product. The first challenge is convincing your customers why they need your product. Most of the companies find it challenging to get their message across in a way that resonates with their target audience. They fail to position their new product effectively and determine the right brand messaging. And eventually, they fail to sell their new product.

How to overcome this challenge?

Although you are aiming at selling your product, you need to make the messaging and positioning about your target audience instead of your product or brand. Need to promote the excellent features of your new product? Tell your audience how these features will benefit them. When you make it about the audience, you won’t have much difficulty in communicating your message effectively.

You can begin by focusing on one main target demographic. However, you might be targeting multiple demographics at once, but you need to pick the one who will require and appreciate your product the most. This will help you in creating a positioning statement that will work wonders.

Figure out the problems that your audience goes through and how your product can solve them. Then you can draft your brand messaging and product positioning around these points you’ve gathered.

2. Audience Targeting Challenges

It’s not a good idea to launch your new product without conducting brief research about your target audience. Making assumptions about demographics who might like your product is a risky bet. Using stereotypes to determine your target audience is effortless but not the best. Without thorough research, you will just end up targeting the wrong audience and hence miss out on a potential audience base.

How to overcome this challenge?

To find the most relevant target audience, you need to conduct a proper audience and market research. Explore the demographics which do the most searches for the category under which your product falls. Next, research that particular demographic to find out which social media platform they use the most and the type of content they prefer.

There are plenty of tools, both free and paid, available in the market to help you perform better market and audience research before you launch your new product. You can use these tools to gain useful insights about consumer trends, preferences of various demographics, and ways how they browse and purchase. You can then use this data to determine your target audience base and market your new product to them.

3. Marketing the Launch Challenges

Regardless of how excellent your new product is, it won’t be successful in the market unless your marketing is right. Otherwise, how will the people buy your product if they don’t know it exists? And most importantly, how will you convince them to purchase your new product?

However, marketing the launch is the best way to solve this problem. But most of the companies face several challenges doing this. Marketing your product launch means utilizing the ideal platform to reach your target audience, disclosing information just enough to stimulate curiosity, and maintaining your audience’s interest and building hype by updating them on your progress.

How to overcome this challenge?

There are a lot of methods to market your product launch in a manner that generates buzz adequate for a successful product launch. The first and foremost thing is to use the right platform for your product launch marketing. The aim is to market it on the platform where your audience is present.

For instance, if your target audience includes professionals, you can go for Linkedin if you are targeting millennials, you can use Instagram, Snapchat, or Youtube, and if you want to market it to the general audience, then you should go with Television and print ads. You can launch a teaser campaign, arrange a contest, or use influencer marketing.


There are no fail-safe solutions that can guarantee a successful product launch, but with this information, you will stand a better chance of making your product launch successful. Research your audience, determine the right message and product positioning and market your launch. These ideas will help you create a comprehensive marketing strategy.

Let us know about the challenges you have faced during your product launch and how you overcome them via the comments below. We hope this information is useful to you.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketingseosmoppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : 3 Common Marketing Challenges In Launching A New ProductE Global Soft Solutions

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best ecommerce website designers in nairobi

In case you are a website designer, or are starting up a website or a blog for the primary time, you've gotten probably began to understand that WordPress is most definitely the best website design platform out there at the moment. When redesigning your website the main focus should revolve around the SRO so you possibly can keep away from the large issues afterward. Basically, 

Harnil Oza is a CEO of Hyperlink Infosystem, a mobile app growth firm based mostly in USA & India having a staff of greatest app developers India who ship finest cellular options mainly on Android and iOS platform. 

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Websites designed for mobile devices (similar to iOS and Android telephones), typically have a larger default font dimension and simplified navigation. And it's not just the lower end of the decision spectrum that is affected: 

Google, specifically, has centered on the websites' loading time and made it one in all their many factors in search outcomes ranking. Don't contemplate an app development company that does not offer easy communication.  

The search spider has the ability to seek out use of these SEARCH ENGINE OPTIMISATION function to accord larger web sites rankings to the particular sites which refer to cell-pleasant websites. 

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5 Reasons You Should Switch to EquiiText

Not all SMS companies are created equal, and not all businesses want to use them for the same reasons. Some people like having shortcodes and some people simply want to be able to separate their business texting from their personal messaging system. EquiiText specializes in some very particular SMS marketing features, and the business owners who use our platform love them! If you’re looking to revolutionize the way you text your customers, check out these five reasons why you should switch to EquiiText:

  1. Unlimited Contacts and Contact Groups

Even the most boutique business maintains an ever-growing list of contacts. Unlike other SMS companies that charge extra for additional contacts, EquiiText offers you the ability to include as many opt-in leads as they need, and these leads can be separated out into a similarly unlimited number of groups. This not only allows for more visibility, it allows for easier funneling and campaigning.

  1. Automatic Responders with Artificial Intelligence

One of the best features EquiiText offers is its automatic responders. Created with patented artificial intelligence, these auto-responses take the manual labor out of business SMS. Rather than spending hours each day manually responding to customer texts or being limited to only one or two responders, you can build engaging conversations with your customers without even lifting a finger. Every new account comes equipped with more that forty pre-generated automatic responders that are coded to respond automatically to keywords such as, “Who is this?” “Where are you located?” “What are your hours?” Plus, you can change the messages, create your own custom responders, and add an unlimited number of positive and negative keywords in each auto-reply. It’s never been easier to customize a system and let it run itself!

  1. Bulk and Mass SMS Campaigning

Arguably, one of the most desired features of the EquiiText platform is the ability for users to send a single message to multiple contacts. In the spirit of customer engagement, we find that it works beautifully to send a personal campaign message that allows customers to respond with keywords that trigger auto-responders containing marketing messages. This leads to a better deliverability rate and a higher response rate. Your customers will enjoy communicating with your platform!

  1. Drip Campaigns and Timed Follow Up Messages

It goes without saying that using drip campaigns is the best way to stay in the front of customers’ minds. Thanks to scheduled messages and timed follow ups, you will never be forgotten! Send messages to individual opt-in contacts based on the date they began texting your platform, or when they triggered a particular auto-responder to thank them for texting, asking if they’re interested in hearing about specials, and much more! You can also send daily messages, weekly messages, and schedule campaigns in advance to specific contacts or contact groups.

  1. Innovative Integrations

The EquiiText system is super smart – not just because of its AI, but also thanks to its powerful integrations! Set up webhooks from your website, receive email and text notifications, and even integrate your EquiiText platform with Zapier. With thousands of other platforms and apps managed by the Zapier umbrella, merging your business SMS with your calendar events, CRM, management sites, and much more is a cinch. We’ve found the best ways to automate texting with your business, and now we’ve made it simple to automate every other function in your company in one place.

These are only the top five reasons people love EquiiText and why you should consider switching to our Cloud Platform. We offer dozens of amazing features that contribute to making us the most robust business SMS system on the market today, including URL shorteners, automatic SpinTax, and the most competitive pricing!

Call us, text us, or email us and see what we can do for you. We help businesses everywhere succeed and we want to help you too!




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Want Millennial Customers? Here’s How to Get Their Attention

Traditional advertising methods such as radio ads, newspaper ads, and print ads aren't how you're going to reach Millennials, who view them as intrusive.

Their life is about constantly being connected, and your strategy needs to be overly responsive in that regard.

To keep up you need to constantly evaluate how technology is evolving and how Millennials are consuming information.

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