The NFL has become instrumental in the increase of this Madden esports league. In addition to Mut 20 coins offering financial aid, the NFL also serves as an adviser to the game programmer helping forge marketing partnerships to develop revenue.This year, Snickers served as the official presenting sponsor of this Madden 20 Club Championship. Pizza Hut, the NFL's official pizza host, also became EA's official digital arena rights holder. All revenue is divided between individual groups both associations and, on occasion, based on EA.
"Esports is a hot topic at this time, but remember that the size of the entire esports sector is less than the value of the least precious NFL franchise," explained Patin. In contrast, the esports industry is expected to exceed a $1 billion valuation for the first time this season, according to gambling sector researcher Newzoo. "It's that type of support in the NFL that's enabled the Madden League to get blue-chip sponsors like Starbucks and Snickers," he added. "The chances for cross-marketing are also important. Again, it is important to observe that the Madden league as a product within the broader NFL ecosystem"
Despite EA's FIFA game series having more of a global appeal than Madden, earnings for both names improved double-digits in 2019, the business said. New players on Madden specifically grew 12% in the fiscal 2020 next quarter of the company. EA further reported in October that the amount of franchise mode games played Madden doubled to over 100 million after the developer released the match. Users for its MUT game style increased by 20.
"The number of folks who play Ultimate Team [on Madden and FIFA] are extremely similar. The number is quite similar. Along with the timing of how folks play relative to the sport's season is comparable," explained Blake Jorgensen, EA's chief financial officer, on an earnings call with analysts. What FIFA has is the benefit of a much longer season, he concluded. "You get full nine-plus months with FIFA where you are not getting that long of a year in Madden," Jorgensen explained. "But we have done a good job of extending the events, post the Super Bowl to try to cheap Madden nfl 20 coins keep people engaged round the mix and draft."