Introduction of dropshipping and its current situation in France
In 2017, retail sales of e-commerce accounted for 8.7% of total retail sales in France, an increase of 1% compared to 2017. The scale of the French e-commerce market is expected to reach 90 billion euros in 2018, compared with at least 14.3% growth rate last year. In 2017, French citizens spent a total of 81.7 billion euros online; in 2016, this figure was only 72 billion euros. The French national e-commerce department predicts that in 2019 the French e-commerce market is expected to reach the scale of 100 billion euros. Dropshipping expects that this share will increase to more than 38% by 2021.
France’s optimistic forecast on the future achievements of e-commerce is attributed to the growing number of online retailers in recent years, especially overseas sellers represented by cross-border dropship, which greatly enriches the choice of goods. Consumers are gradually led from the old habit of traditional offline shopping to online, especially the rapid growth of mobile data has reached an unprecedented speed. Analysts said: “In the past, mobile operators in France lagged behind other European countries such as the United Kingdom. But recently, French brands began to integrate mobile dropshipping sites to provide an easier browsing experience, which prompted more French consumers to browse through mobile devices. buy wholesale baking supplies product."
France platforms for dropshipping
There are currently four major cross-border dropshipping platforms in the French market: CDiscount, Priceminister, La Redoute, and Vente-Privée.
CDiscount, a subsidiary of the French mass retailer Casino Group, ranks second in traffic on all platforms in the French e-commerce market, second only to Amazon. The scope of distribution of the platform involves cultural products, food, IT products and many other categories. At present, CDiscount's international business is mainly distributed in Colombia, Cote d'Ivoire, Ecuador, Thailand and Vietnam. The biggest advantage of CDiscount in the French market lies in its well-established offline physical store network. After buyers place orders online, they can receive goods at more than 18,000 parcel pick-up points and stores.
Priceminister was established in 2000 and is headquartered in France. It conducts dropshipping business in the UK and Spain and was acquired by Japan Lotte Group in 2010. As the second comprehensive dropshipping platform in France, the Priceminister platform has brought together thousands of merchants. Its online product range includes books, electronic products, toys, apparel, furniture, and food. Daily trading volume ranges from 30,000 to 50,000 pieces. The current platform supports credit card and Paypal payment channels, while the former accounts for 95% of the payment. Relying on Lotte Group's global network resource advantages, goods on the Priceminister platform can use Lotte cross-border logistics services to achieve global commodity circulation.
La Redoute is a French fashion platform founded in 1837. It started selling online in1995 and now covers more than 120 countries and has more than 70 brands. Le Dute's official website in China launched in China, products include women's, men's, maternity, children's wear, accessories, shoes, six categories, to support the country's 1,100 cities, cash on delivery.
Vente-Privée is the largest fashion e-commerce company in the French Open. Its operating model is membership-only snapping. In addition, cross-border business is mainly distributed in Europe and the United States, the site provides products including clothing, shoes and bags, cosmetics, luxury goods, baby supplies and so on. Vente-Privée has always attached importance to the expansion of the international market. In early 2014, it opened its investment to Qatar Investment Authority; in 2015, Venle-privee acquired vente-exclusive, a flash retail website in Belgium, and used it to enter the Nordic market. In March 2017, it plans to invest 475 million to 500 million euros to acquire Spain's largest e-commerce website, Privalia.
Dropship in France and China
Previously, a video shot by a French guy spread across the web. In the video, a French guy who claims to be living in China for 8 years stated that he has used to use mobile payments in China. When he returned to France, he found that his hometown was far behind in China in the area of mobile payments. He even shouted to Tencent CEO Ma Huateng, hoping he would open up the mobile payment business to the French market. In recent years, China has indeed developed rapidly in the fields of e-commerce, mobile payment, sharing economy, and artificial intelligence. When a Chinese reporter asked the French ambassador to China, Jean-Maurice Ripert, how to view the cooperation prospects of the two countries in the new scientific and technological fields, the ambassador did not hesitate to say good words. He said: “There is no doubt that China is the world leader in e-commerce. "
The payment situation of French e-commerce still needs to be further improved. Currently, merchants provide an average of 2.9 payment options for users, while 9% of merchants only provide users with a payment model. Only 51% of websites integrate payment methods into their website designs. In addition, only 6% of e-commerce merchants provide “one-page billing” and “one-click payment” services, and most consumers will have to continue to complete the purchase process through multiple pages.When you dropshipping in China you can choose: Jump payment, quick payment, balance payment, overdraft payment, and find somebody to pay or cash on delivery. Dropshipping shopping in China, you just board the network, find the goods you want, click on the purchase, immediately jump to the payment page, less than one minute can be placed on the order.
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Data from the Ministry of Commerce shows that in 2017 China's total retail sales of e-commerce reached 1.149 trillion U.S. dollars, an increase of 32% from 853.2 billion U.S. dollars in 2016, making China the first dropshipping market to break retail sales of 1 trillion U.S. dollars. In 2017 alone, Taobao’ s double 11 was opened for 11 seconds. Its sales have already broken through 157 million U.S. dollars, 3 minutes broke 1.57 billion U.S. dollars, and the final transaction was rated at 26.42 billion U.S. dollars. Comparing data from the National Electronic Commerce Association FEVAD, France’ s e-commerce sales in 2017 was US$96.9 billion. They predict that in 2018 they will reach 100 billion U.S. dollars, an increase of 14% year-on-year. That is to say, one day sales of an electronic platform in China accounted for a quarter of France's annual sales. It must be said that China's e-commerce market is much hotter than France.