Web analytics is a way for website owners to identify and measure the success of their website. These analytics can provide a wealth of information in relation to website metrics to chart out tactics that are working and those that need improvement. There are various analytics tools available that can help you decode of all the data gathered by web analytics to make sense of it. Here is a look at some of the best and most used tools for analytics to date.
Google Analytics is one of the simplest and most widely used in comparison to others. As it is a Google product, it is trusted by many. Moreover, it is a free to use service and ideal for people who have just started learning about analytics and aren’t ready for a complex analytics system. The simple user interface and detailed information that Google Analytics can provide you is simply unbeatable. However, if you are an experienced website owner and know the ins and outs of the trade then a more advanced tool may be suited to you.
Clicky is an excellent analytics tool which has quickly established itself as the main rival of Google analytics. Its biggest asset is its ability to show real-time traffic data to you. Which means you can observe a spike or decline in website traffic instantaneously. It is the ideal analytics tool for someone who is interested in real-time updates of their website’s traffic. In addition to this, it also provides a well-rounded set of features which can help you obtain insights on the performance and engagement level of your website. Do keep in mind that it isn’t free like Google analytics.
Mint is another analytics tool that you can use for finding out in-depth details of your website’s traffic data. It consists of charts that clearly show the areas of your website that need improvement. Its beautiful layout and user interface are just some of the reasons people prefer using it. Moreover, its one-time pricing model also makes it a good choice for people who want a premium analytics tool for a bargain price.