If you want to see your personal brand and business grow, then it is necessary to have a killer LinkedIn profile. It is an amazing place to make B2B connections and expand the network. If you want to improve your LinkedIn profile’s visibility and reach, then check out the list of tips given below.
While you may get tempted to use a picture of yourself at your best friend’s wedding or even a pout selfie you snapped a day ago for the LinkedIn profile image. However, it does not matter how pretty or good you look in your photo on LinkedIn. On LinkedIn, it is all about how professional and reliable you look.
Even though you can shell out some money and get a professional photographer to click you, you can even ask your friend or colleague to take your headshot from your phone. Just ensure that the lighting is good and you are dressed formally.
The headline shows up directly under your name, and it is used for summing up your profession and career as briefly as possible. You can just add the current job position. However, if you want your profile to appear in search results, then you should add targeted keywords. If you add targeted key phrases, then your profile’s visibility will increase.
The profile summary shows up under the headline, and you can use this to grab your viewer’s attention. Write about your current and previous accomplishment in the profile summary. Also, to be unique, write in firth person.
Just like on Instagram, it is important to post regularly and consistently. You should publish articles on LinkedIn, and also repurpose content as LinkedIn articles to get more visibility.
While a number of people believe that they need to be intensely active to garner attention, by posting several posts in a day, their goal should be to offer value. Even if you are posting once in a couple of days, ensure that the content is highly valuable, and will get read and shared by the audience.
Technology is changing the way people connect and communicate, and it is constantly evolving. This is why it is essential to keep yourself updated with all the social trends.
If you want recruiters to know that you are exploring new job opportunities, then you should enable career interests. Go to the LinkedIn dashboard, and scroll down to the summary. Turn the career interests on. Now, just add your career interests such as position, industry, and area you are considering.
A number of people fail to keep their profiles up to date. You need to ensure that at least the basics such as headline, location, and industry and up-to-date. Well, if you have switched your industry or moved to a new city, then it is important to make the changes on your profile as well.
Well, do not let a silly spelling mistake leave a bad first impression, costing you a job opportunity. After setting up your profile, read it out loud, and correct all the typos and grammatical errors during the process. For more help, use tools such as Grammarly to help you detect subtler mistakes that your conventional spell check may have overlooked.