Alcohol Packaging Market Segments, Size, Share, Trends, Analysis, Future Scope by Material (Glass, Metal, Plastic, Paper & Paperboard), Packaging (Primary Packaging, Secondary Packaging), End User (Residential, Commercial, Public sector, and Others), and Region-Global Forecast till 2023

Alcohol Packaging Market Overview

The global alcohol packaging market is growing at a rapid pace; mainly due to the burgeoning alcoholic beverages industry.  According to a recent study published by Market Research Future (MRFR), the booming global alcohol packaging market is expected to witness a voluminous growth by 2023, registering 4.2% CAGR throughout the anticipated period (2018 – 2023).

Rapidly changing lifestyles and increased purchasing power of consumers are key factors propelling the growth of the market, leading to the changing preferences. Additionally, innovative packaging formats, mainly driven by millennials, are providing impetus to the market growth. Furthermore, the increased demand for locally produced alcohols that has gone up due to the change in preferences defines the growth of the market.

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Major Players

Key players leading the global alcohol packaging market include

  • Crown Holdings, Inc.
  • Ball Corporation
  • Ardagh Group SA
  • Owens Illinois Inc.
  • Fiberon, LLC
  • Berry Global, Inc.
  • Nampak Ltd
  • Gerresheimer AG
  • Stora Enso Oyj
  • Vidrala S.A. (Spain)

Global Alcohol Packaging Market – Segments

For ease of understanding, the analysis is segmented into four key dynamics:

By Material                        : Glass, Metal, Plastic, and Paper & Paperboard among others.

By Packaging                   : Primary Packaging (Bottles, Cans, Bag-in-box, Liquid brick carton Growlers Poches,                            others) and Secondary Packaging (Boxes and Folding cartons among others)

By Application                : Beer, Wine, and Spirits among others.

By Region                            : Europe, North America, Asia Pacific (APAC), and Rest-of-the-World (RoW).

Alcohol Packaging Market - Regional Analysis

The North American region heading with the high consumption of premium alcohol beverages leads the global alcohol packaging market. Moreover, factors such as high living standards of people and increase in disposable incomes of consumers are acting as major driving forces behind the growth of the regional market, driving the demand for alcohol. Canada and the U.S. account for major market shares in the region, which are expected to help the region register the highest CAGR during the forecast period.

Europe holds the second-largest share in the global alcohol packaging market and is expected to multiply amounting to substantial growth over the forecast period. Factors such as the increasing consumption of alcohol alongside the high purchasing power of consumers drive the demand in the market. The region is expected to grow at a considerable rate of CAGR by the end of the forecast period. This can be credited to alcohol becoming a common staple during meals at home rather than a beverage ordered out at restaurants or special events.

The Asia Pacific alcohol packaging market is emerging as a region with high potential. Factors such as changing lifestyle and increasing consumption of alcohol are expected to contribute to the market during the forecast period significantly. The APAC is expected to expand at a considerable CAGR over the forecast period. 

Global Alcohol Packaging Market – Competitive Analysis

Characterized by the presence of a number of well-established players, the alcohol packaging market appears to be highly competitive as well as fragmented. Well-established players make use of various strategies such as acquisitions, collaborations, partnerships, expansions to gain a competitive advantage as well as to maintain their positions in the market.

Key players operating in the market strive to develop the unrivaled design and features, and that can reflect the exclusivity and luxury nature of the product through the use of techniques such as foiling, heavy debussing, etc.

Makers employ a continuous improvement strategy to analyze and update products, implementing improvements, and launching new technologies that can meet the changing needs of the consumer. These players are also investing heavily in research and development projects and to develop state-of-the-art facilities, equipment, and advanced technologies & processes.

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Table Of Contents

1 Executive Summary

2 Scope Of The Report

2.1 Market Definition

2.2 Scope Of The Study

2.2.1 Definition

2.2.2 Research Objective

2.2.3 Assumptions

2.2.4 Limitations

2.3 Research Process

2.3.1 Primary Research

2.3.2 Secondary Research

2.4 Market Size Estimation

2.5 Forecast Model

3 Market Landscape

3.1 Porter’s Five Forces Analysis

3.1.1 Threat Of New Entrants

3.1.2 Bargaining Power Of Buyers

3.1.3 Threat Of Substitutes

3.1.4 Segment Rivalry

3.1.5 Bargaining Power Of Buyers

3.2 Value Chain/Supply Chain Analysis


List Of Figures

FIGURE 1 Research Process Of MRFR

FIGURE 2 Top Down & Bottom Up Approach

FIGURE 3 Market Dynamics

FIGURE 4 Impact Analysis: Market Drivers

FIGURE 5 Impact Analysis: Market Restraints

FIGURE 6 Porter’s Five Forces Analysis


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About Market Research Future

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.


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