Unique Selling Propositions plus articles and information on Sales If you have petitors nike air max 2014 baratas , then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales! We all have petitors, and the more you have, the more important it is that you have a Unique Selling Proposition (at least one). Allow me to explain. Let's use a recent example of a pany that sells laser toner cartridges... Do you think they have petition online? You bet they do, another category that is swamped with resellers. Sound like yours? The task of ing up with a USP can sometimes be tough. But every pany needs this, it sets you apart from your petitors. Let me stress this again, it is one or more reasons why prospects should work with you, or buy from you, or do business with you nike air max 2015 baratas , instead of your petitors, period. Let me narrow this a little further, it used to be if you had the best price, - you got the business. Although still a minor USP, price alone should not be the only consideration, it's not really that unique... Yes, you still need to be petitive, but I don't want to be the cheapest guy... we're in this to make a profit, right? So don't make price your 'only' USP. Combine it with more value, something your petition doesn't do, or doesn't offer. O.K. nike air max thea baratas mujer , back to our example. This pany needed more than price, their product pricing is right inline with everyone else, so now what? First of all, you need to know what your petitors do offer. This is not a new concept. You can't pete if you don't know what you're up against. So take a little time and check out what they have. Do some research, you'd be surprised what you might find - or not. Special offers, free shipping, a contest, great customer support? Take a step back, imagine you are the customer and you do buy toner from someone a few times a year. If they do not get great service or it's just average, then chances are you can sway them your way. This references "customer loyalty" another chapter, but it follows first getting the customer. So nike air max blancas baratas , let's get the prospect as a customer first. Now, what do we do to sway these prospects? We offer them what the petition doesn't. This can be discovered with your petitive research. Oh, and if you still haven't found a USP or a few - then Hyperformance Media can help you with this as well. Write down every idea that you and your team e up with. Please don't worry about how silly they might seem (at the time), just brainstorm with the data you have gained. The reason I say to include the silly ones, and others is because sometimes those little ideas that you laughed at can actually be morphed to create your USP. No idea is too far fetched at this point, and usually the ideas you laughed at are, in fact, some things your petitors don't offer. That's where we go next. On the toner pany we came up with all kinds, some were already offered by petitors, some were not. The idea is to initially e up with as many as possible. Here are some of what we narrowed the field to (we started with about two dozen); Price (of course) Free Shipping (varied by quantityprice) Great Customer Service (so everyone says) A Contest Promotion (a what?) Free Gifts (vary) Referral Savings (with parameters) Reminders? (to buy) The next step is again to nail down our list, get creative nike roshe run nm breeze , really think here. This alone still makes us more petitive (once implemented), even if others use the same approach. Why? Because before we did this, there was a ton of petition, and as we add these USP's we now narrow the list of our 'real' petitors. We are now more petitive within our industry, because we now offer things that (most) of our petitors do not! We are getting more petitive immediately by implementing some simple offerings. Let's take each one in this example and see how we can use it or discard it to our advantage. Price - Still very important in any market, but very tied to customer value (or perceived value). If your product or service is not peting here - it does not necessarily rule you out, more on this later. However, this is usually where a shopper starts (because it's easy), and you want to be considered with this group. In this example, we agreed that (based on our research) we were in the market on price. So our price is petitive and that's great, but not unique enough to get the business. Free Shipping - In our research nike roshe run granates , we found that most of the pany's who were offering this service were just a couple dollars higher in price (covering their "free" offer). So while it may have some perceived value, it was not enough for this pany to offer that, so we discarded this one. If however, your costs are such that you can ship for free and still be petitive and profitable, this is a worthwhile USP. Great Customer Service - This is stated everywhere, making it tough for the consumer to know what is reality. It is hard to judge until you are a customer. It would be more valuable to offer testimonials of Great Customer Satisfaction. Not Customer Service, but Customer Satisfaction. There is a big difference here. So we DO want to take some of our really satisfied customers and put together, or request their testimonials. This is much more powerful than the words or promise of "Great Customer Service". So we will use this, but focusing on satisfaction with testimonials in our advertising pieces and website, etc.

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