"Some have suggested how the popularity of Fortnite along with Fortnite Materials free-to-play games is at some way eroding the original $60 structure. Johnson said film game industry, like other industries, is large enough to compliment multiple business models."We think that within a growing industry like ours there exists room for multiple business models to achieve in parallel," Johnson said, stating that video streaming sites such as the subscription-based Netflix and (mostly) free YouTube co-happen in harmony. He added that Activision Blizzard's own portfolio of games is diversified with free-to-play and paid games alike, along to revenue streams from things such as add-on content and microtransactions.

"We do think $60 games will continue being an important part of their equation," Johnson said.The most important thing when building content would be to ensure that this "value proposition" is within a good place; which is to say, which the content showcased is perceived being valuable enough for those to feel compelled to obtain it and satisfied using purchase. This is Activision Blizzard's "north star," Johnson said.One of Activision's newest new releases is Call of Duty: Black Ops 4, which comes in early October for PlayStation 4, Xbox One, and PC. There are actually rumours online until this game will add a Battle Royale mode, but Activision renders no announcements yet. The company intentions to formally unveil the action during an event on May 17.

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